- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- Earned Media Gains Access To Improved Attribution, Analytics, Monitoring
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
The next generation of the Cision Communications Cloud became publicly available th ...
- Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 1, 2019
Facebook plans to make ads for jobs, loans and credit card a ...
- NCC Media Partners With OpenAP To Improve Targeting
Television News Daily, Wayne Friedman - Tuesday, June 18, 2019
Looking to access more granular audience targeting, NCC Media -- the local ...
- Channel 4 To Offer Better VOD Audience Segmentation
Around the Net In MAD London, Sean Hargrave - Friday, June 7, 2019
Mediatel is reporting on Channel 4's new VOD advertising service that, fr ...
- Instagram Invites Advertisers To Place Branded Content In Users' Posts
Digital News Daily, Gavin O'Malley - Wednesday, June 5, 2019
Wading into new monetization models, Instagram is now inviting advertisers to promo ...
- Linear TV Ads Remain Most 'Relevant' To Viewers
Television News Daily, Wayne Friedman - Thursday, May 16, 2019
A study finds 49% of respondents believe TV will show advertising th ...
- NAI Bans Behavioral Targeting Of Users Under 16
Digital News Daily, Wendy Davis - Tuesday, May 14, 2019
The group's new privacy code will also require members to obtain consumer ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
The new video ad marketplace will be called "Community" and be cross-platfor ...
- The Keyword Is Dead: Accept And Adjust
Search & Performance Marketing Daily, Jonathan Kagan - Monday, May 13, 2019
Today's focus is on the audience target/segment -- something we couldn't ev ...
- Building an Audience Strategy
Show Daily, Nina Lentini - Saturday, May 4, 2019
"We were hungry to learn more about why consumers engaged or didn ...
- Think Like a DTC, Act Like a CPG
Show Daily, Nina Lentini - Friday, May 3, 2019
As you might expect, Hershey has a sweet spot within its audien ...
- 'New York Times' Newfront Touts New Ad Targets, Food Festival
Publishers Daily, Sara Guaglione - Monday, April 29, 2019
Times executives revealed novel ad targeting and an emphasis on its TV-fi ...
- Nielsen Rejects Citizenship Question Before Supreme Court
Television News Daily, Wayne Friedman - Monday, April 22, 2019
Nielsen filed a "friend of the court" brief with the Supreme Cou ...
- Turner Leaves Open AP Consortium
Television News Daily, Wayne Friedman - Saturday, April 20, 2019
AT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, whi ...
- ARF Rescinds Cambridge Analytica Award, Says It Acted 'Unethically'
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2019
The Advertising Research Foundation has rescinded a highly regarded foundation award f ...
- SpotX, Clypd Team For Holistic Linear TV, OTT
Television News Daily, Wayne Friedman - Thursday, April 11, 2019
The companies say their key focus will be audience reach across bo ...
- Automation Jitters: How Email Can Help Calm Them
Email Insider, Ray Schultz - Tuesday, April 2, 2019
Email marketing is one of the most trusted uses for automation. B ...
- HUD Investigating Google And Twitter Ad Platforms
Digital News Daily, Wendy Davis - Friday, March 29, 2019
Facebook isn't the only tech company facing governmental scrutiny over potentially illeg ...
- HUD Sues Facebook Over Targeted Housing Ads
Digital News Daily, Wendy Davis - Thursday, March 28, 2019
The charges come one week after Facebook agreed to settle civil righ ...
- A+E Network Offers Small, Medium Marketers Audience-Based Targeting
Television News Daily, Wayne Friedman - Wednesday, March 27, 2019
The initiative, called P1, will allow marketers to target and optimize med ...
- USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading Zones
MediaDailyNews, Joe Mandese - Thursday, March 21, 2019
USIM has developed a new proprietary method that enables retail marketers ...
- LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 20, 2019
Lookalike audiences, audience templates and the addition of Bing search data ...
- IAB: 78% Of Brands Expect To Spend More On Data In 2019
Digital News Daily, Laurie Sullivan - Tuesday, March 5, 2019
Brands expect to increase their spending on data and data-related services ...
- Asian-Americans Next Focus For Marketers, Brands
Digital News Daily, Laurie Sullivan - Monday, February 18, 2019
The U.S. Asian household earns an estimated $116,319 annually -- about 3 ...
- Xandr Poised To Expand Addressable Ad Business, Staff
Digital News Daily, Alex Weprin - Tuesday, February 5, 2019
The company has hired Jay Askinasi as vice president, head of agen ...
- Jackson Hole Brings Mountain To Target Audience Via VR/AR
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It intentionally positioned the experience at the intersection of one of t ...
- Comscore Inks Multi-Year Deal With NBC-Owned Stations
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
The new multi-year deal will see all 40 stations use Comscore's line ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In Bed
Connected Thinking, Chuck Martin - Sunday, January 20, 2019
How open consumers are to mobile advertising varies, depending on what they' ...
- Individualization Vs. Personalization At Retail
Connected Thinking, Chuck Martin - Wednesday, January 16, 2019
With individualization at retail, shoppers receives relevant video information while not havi ...