Tag results for "audience targeting"
- VideoAmp's New Advanced TV Tool Maps ViewershipAd-tech company VideoAmp is working with consumer data company LiveRamp to quanti ...
- Oracle, comScore Ink Audience-Targeting DealThe deal is for audience targeting with TV segments, allowing marketers ...
- Facebook Strikes Back Against DOJ Over Illegal Housing AdsFacebook says it isn't liable for discrimination when landlords and brokers u ...
- 5 Reasons To Start Taking CTV SeriouslyWith CTV impressions, live-event streaming and audience targeting on the rise, Netfl ...
- Interpublic Finds Machines Perform Better Than People In Campaign ManagementA controlled test utilizing a new, state-of-the-art measurement system indicates machine learni ...
- DOJ Sides Against Facebook, Argues Company Should Face Civil Rights Suit"Facebook goes beyond providing a blank slate for advertisers," the DOJ argue ...
- Facebook Eliminates Thousands Of Ad TargetsFacebook said Tuesday it is removing more than 5,000 ad-targeting options ...
- Catering To Digital MindsetsTraditional personas give you an incomplete picture of user behavior. Adding inte ...
- Lucid Creates Data Quality Measurement ModelThe model analyzes "attribute density" in a new way to identify t ...
- Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience SegmentsViant Technology on Wednesday introduced an ad-targeting feature that considers how lo ...
- Report Finds U.S. Marketers Shifting From 'Data' To 'Identity'-Based Marketing, Proficiency MixedIt's no secret that the marketing industry has been shifting from "data-base ...
- Survey Finds Most Brands Will Spend More On Influencer MarketingA study by the WFA found that companies use influencers to boo ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, SnapchatNielsen this morning announced a deal to license its "premium audience segment ...
- U.S. Leads In Data Buys For Back-To-School CampaignsU.S. advertisers spent nearly twice as much on data for back-to-school campaig ...
- Buyers Favor Cross-Channel Marketing, Impacts TVWhile many marketers plan to increase media budgets for cross-channel advertising ov ...
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, SellersThe Audience Marketplace platform will combine Roku's own proprietary audience data a ...
- Email Marketers Report Mixed Results, But Technology Is Helping Some: StudyA new Return Path survey provides some takeaways about email marketing. O ...
- Simulmedia Starts Transparent TVThe program will run advanced TV campaigns against audiences, offering total transparen ...
- LiveRamp Partnership Brings People-Based Marketing To BingLiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-bas ...
- Searchmetrics Launches SEO Consulting Practice Based On DataSearchmetrics on Thursday launched a consulting practice to help brands and agenci ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief SaysNBCU has new targets as it grows its ad business and h ...
- It's The Audience Data, StupidThat's what political media-buying and advertising operatives at ad agencies involved ...
- GDPR Day Was May 25 -- The Highest Email Volume This Year? May 24SendGrid says the day before the GDPR took effect produced the highe ...
- Facebook Encouraged Discriminatory Ads, Job Seekers Say"Facebook publicly affirmed that it believes that age-restrictive job advertising is appropriate ...
- LiveRamp Quality Data-Scoring Initiative Launches With First Partner LucidAs advertisers demand more information about the quality of the data th ...
- Media Buyers: GDPR Will Make 43% Of Consumer Targeting Data UnusableOn the eve of Friday's deadline for the EU's new GDPR (Gener ...
- Turner President: 'It's Time To Retire Nielsen Television Metric'"The time is now-this upfront-for advertisers to change how they think abo ...
- Pulling Subscribers With Your Opt-In FormPeople in your targeted audience have to be excited by the co ...
- ComScore Adds 'Advanced Audiences' To Media Metrix PlatformThe solution gives subscribers targeting of digital audiences based on their interest ...
- Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn DataFocused on audience segments, the platform integrates LinkedIn data and intent signa ...
