- Mall Of America Is A Case Study In Smart Profiling
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with y ...
- Screenvision Rolls Out 'Smart Screen,' Enables Brands To Contextually Target Audiences Based On Films
MediaDailyNews, Joe Mandese - Thursday, October 24, 2019
Cinema ad network Screenvision this morning said it has launched new technolo ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving ...
- Facebook Opens Search Ad Placements To All Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
Ads in Facebook Search Results are now open to all marketers f ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enab ...
- D2C Acquisition Costs Need Not Bankrupt Them
MediaDailyNews, George Simpson - Thursday, October 17, 2019
D2C companies inevitably hit a wall in terms of customer scale a ...
- Google Defines Its Commitment To Ad Targeting And Data Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
Google has moved deep into targeting with ads based on a comple ...
- Q&A: CEO David Levy On How OpenAP Market's Pieces Fit Together
Advanced TV Insider, Karlene Lukovitz - Friday, October 11, 2019
Levy sheds some more light on how buys across linear/digital inventories ...
- Marketers Miss Target Customers Because Of Poor Data Practice
Around the Net In MAD London, Sean Hargrave - Thursday, October 10, 2019
That statistic sounds a little high, but the latest research from Epsilon-Conversa ...
- OpenAP Market Opens For Targeted Buys Across Digital, Linear
Digital News Daily, Karlene Lukovitz - Wednesday, October 9, 2019
The new iteration of the advanced audience-targeting platform from Fox, NBCU a ...
- Engagio Offers New ABM Targeting Tool For B2B Brands
Email Marketing Daily, Ray Schultz - Wednesday, October 2, 2019
Engagio Orchestrate allows sales and marketing teams to collaborate, while drawing da ...
- LinkedIn To Give Marketers Audience Insights Before Campaigns Run
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 1, 2019
On Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy Compliant
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lexus joined several companies in an initiative that ensures its influencer marketi ...
- Leaders Envision Local Broadcast TV's Near Future
Advanced TV Insider, Karlene Lukovitz - Friday, September 27, 2019
Executives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visio ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral Targeting
Digital News Daily, Karlene Lukovitz - Thursday, September 26, 2019
Telaria's solution spans CTV/OTT, mobile, and desktop. ...
- Report: Premium Video Ad Campaigns That Target Audiences A Small But Growing Segment
Television News Daily, Wayne Friedman - Monday, September 23, 2019
FreeWheel says just 7% of all U.S. ad views were "audience targeted ...
- Entrepreneur Media Sees 1094% Increase In ROI Using Permutive Platform
Publishers Daily, Sara Guaglione - Wednesday, September 18, 2019
'Entrepreneur' says it can now target 100% of its audience using t ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
New audience-targeting tools were introduced in an open beta. The Audience Targeti ...
- Xandr Adds Bloomberg, Vudu To Its Community Marketplace
Television News Daily, Wayne Friedman - Tuesday, September 17, 2019
Xandr has added Bloomberg and Vudu as content providers to its Communi ...
- Comcast Spotlight Launches TV Ad Planner For Small Businesses
Television News Daily, Wayne Friedman - Friday, September 13, 2019
The new self-service portal will allow small businesses to create a ...
- Ad Platforms to Use Comscore Demos For CTV Ad Targeting Via IFAs
Digital News Daily, Karlene Lukovitz - Thursday, September 12, 2019
Comscore has teamed with Adobe Audience Manager, Google Display & Video 36 ...
- Smart Decision Employs oneQube To Help It Reach Audiences
Email Marketing Daily, Ray Schultz - Thursday, August 29, 2019
Smart Decision serves the LED lighting and CBD markets, both B2B a ...
- Hudson MX Strikes Deal With Comscore For Local TV Auto Data
Television News Daily, Wayne Friedman - Wednesday, August 28, 2019
Hudson MX's platform has been used to make $2 billion in loc ...
- Search Low Priority For Marketers In 2020, Video Tops List
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2019
Video marketing was cited as important to marketing strategies by 76%, follow ...
- Equifax Considering New Data Segments After Announcing Eyeota Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2019
Data companies are looking for new and emerging data sources and partnership ...
- LinkedIn Launches Audience Segments With Five Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 13, 2019
LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partn ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 9, 2019
Audience-based targeting, an area where search had traditionally lagged behind other channe ...
- Marketers Become Interlocutors Between Technology And Audience
Search & Performance Marketing Daily, Alwi Suleiman - Monday, July 29, 2019
As we enter the Age of Assistance, marketers cannot ignore how consume ...
- Lords Investigate Whether Big Tech Is Influencing Democracy
Around the Net In MAD London, Sean Hargrave - Wednesday, July 24, 2019
The House of Lords' Committee on Democracy and Digital Technologies is looki ...
- Clothing Subscription Service Relies Heavily On Data, Building Audience Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2019
ThreadBeast has made a name for itself by building personas and usi ...