Tag results for "audience targeting"
- 'New York Times' Newfront Touts New Ad Targets, Food FestivalTimes executives revealed novel ad targeting and an emphasis on its TV-fi ...
- Nielsen Rejects Citizenship Question Before Supreme CourtNielsen filed a "friend of the court" brief with the Supreme Cou ...
- Turner Leaves Open AP ConsortiumAT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, whi ...
- ARF Rescinds Cambridge Analytica Award, Says It Acted 'Unethically'The Advertising Research Foundation has rescinded a highly regarded foundation award f ...
- SpotX, Clypd Team For Holistic Linear TV, OTTThe companies say their key focus will be audience reach across bo ...
- Automation Jitters: How Email Can Help Calm ThemEmail marketing is one of the most trusted uses for automation. B ...
- HUD Investigating Google And Twitter Ad PlatformsFacebook isn't the only tech company facing governmental scrutiny over potentially illeg ...
- HUD Sues Facebook Over Targeted Housing AdsThe charges come one week after Facebook agreed to settle civil righ ...
- A+E Network Offers Small, Medium Marketers Audience-Based TargetingThe initiative, called P1, will allow marketers to target and optimize med ...
- USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading ZonesUSIM has developed a new proprietary method that enables retail marketers ...
- LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike AudiencesLookalike audiences, audience templates and the addition of Bing search data ...
- IAB: 78% Of Brands Expect To Spend More On Data In 2019Brands expect to increase their spending on data and data-related services ...
- Asian-Americans Next Focus For Marketers, BrandsThe U.S. Asian household earns an estimated $116,319 annually -- about 3 ...
- Xandr Poised To Expand Addressable Ad Business, StaffThe company has hired Jay Askinasi as vice president, head of agen ...
- Jackson Hole Brings Mountain To Target Audience Via VR/ARIt intentionally positioned the experience at the intersection of one of t ...
- Comscore Inks Multi-Year Deal With NBC-Owned StationsThe new multi-year deal will see all 40 stations use Comscore's line ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In BedHow open consumers are to mobile advertising varies, depending on what they' ...
- Individualization Vs. Personalization At RetailWith individualization at retail, shoppers receives relevant video information while not havi ...
- Pinterest Develops Personas To Support Targeting For MarketersThe Pinterest Insights team has discovered a way to help marketers bett ...
- 3 Important Reasons To Build a Dialogue With Your AudienceWe're moving away from a one-way communication system to a multifaceted syst ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, TargetingThe move not only confuses enforcement made during vehicle traffic stops, b ...
- Holding Company of the Year: OmnicomWhen Omnicom unveiled "Omni," its homegrown data and information technology hub, la ...
- Tegna's Premion Giving OTT Refunds Due To 'System Issues'The seller of OTT advertising inventory for platforms says it is givi ...
- Google And Facebook Settle Complaints Over Political AdsFacebook and Google agreed to pay more than $450,000 to settle allegatio ...
- Will Audience Targeting Kill The Keyword In 2019?The days when keywords could either make or break a successful onli ...
- Honda Acura TLX: Social + VR + AR = Success for AHMThe key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Civic Type R: Social + VR + AR = Success for AHMHonda was looking for a unique way to showcase its racing cho ...
- Bing, Microsoft's Largest AI Platform, Defines The Ad StrategyWith help from Microsoft Graph, Bing pulls in and shares data fr ...
- Southwest's 'Story' Campaign Optimizes Targeting StrategiesThe videos show the back stories of each traveler before they a ...
- Email List Segmentation Can Boost Holiday SalesBrands can no longer prevail by sending the same holiday emails ...
