Tag results for "audience targeting"
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy CompliantLexus joined several companies in an initiative that ensures its influencer marketi ...
- Leaders Envision Local Broadcast TV's Near FutureExecutives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visio ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral TargetingTelaria's solution spans CTV/OTT, mobile, and desktop. ...
- Report: Premium Video Ad Campaigns That Target Audiences A Small But Growing SegmentFreeWheel says just 7% of all U.S. ad views were "audience targeted ...
- Entrepreneur Media Sees 1094% Increase In ROI Using Permutive Platform'Entrepreneur' says it can now target 100% of its audience using t ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More BrandsNew audience-targeting tools were introduced in an open beta. The Audience Targeti ...
- Xandr Adds Bloomberg, Vudu To Its Community MarketplaceXandr has added Bloomberg and Vudu as content providers to its Communi ...
- Comcast Spotlight Launches TV Ad Planner For Small BusinessesThe new self-service portal will allow small businesses to create a ...
- Ad Platforms to Use Comscore Demos For CTV Ad Targeting Via IFAsComscore has teamed with Adobe Audience Manager, Google Display & Video 36 ...
- Smart Decision Employs oneQube To Help It Reach AudiencesSmart Decision serves the LED lighting and CBD markets, both B2B a ...
- Hudson MX Strikes Deal With Comscore For Local TV Auto DataHudson MX's platform has been used to make $2 billion in loc ...
- Search Low Priority For Marketers In 2020, Video Tops ListVideo marketing was cited as important to marketing strategies by 76%, follow ...
- Equifax Considering New Data Segments After Announcing Eyeota PartnershipData companies are looking for new and emerging data sources and partnership ...
- LinkedIn Launches Audience Segments With Five PartnersLinkedIn on Tuesday announced a new targeting category to the LinkedIn Partn ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'Audience-based targeting, an area where search had traditionally lagged behind other channe ...
- Marketers Become Interlocutors Between Technology And AudienceAs we enter the Age of Assistance, marketers cannot ignore how consume ...
- Lords Investigate Whether Big Tech Is Influencing DemocracyThe House of Lords' Committee on Democracy and Digital Technologies is looki ...
- Clothing Subscription Service Relies Heavily On Data, Building Audience SegmentsThreadBeast has made a name for itself by building personas and usi ...
- Organic Valley Puts Fitbits On CowsOrganic Valley was finally hitting a point of breakthrough in awareness. ...
- Earned Media Gains Access To Improved Attribution, Analytics, MonitoringThe next generation of the Cision Communications Cloud became publicly available th ...
- Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting TriggersFacebook plans to make ads for jobs, loans and credit card a ...
- NCC Media Partners With OpenAP To Improve TargetingLooking to access more granular audience targeting, NCC Media -- the local ...
- Channel 4 To Offer Better VOD Audience SegmentationMediatel is reporting on Channel 4's new VOD advertising service that, fr ...
- Instagram Invites Advertisers To Place Branded Content In Users' PostsWading into new monetization models, Instagram is now inviting advertisers to promo ...
- Linear TV Ads Remain Most 'Relevant' To ViewersA study finds 49% of respondents believe TV will show advertising th ...
- NAI Bans Behavioral Targeting Of Users Under 16The group's new privacy code will also require members to obtain consumer ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platfor ...
- The Keyword Is Dead: Accept And AdjustToday's focus is on the audience target/segment -- something we couldn't ev ...
- Building an Audience Strategy"We were hungry to learn more about why consumers engaged or didn ...
- Think Like a DTC, Act Like a CPGAs you might expect, Hershey has a sweet spot within its audien ...
