- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Network ...
- Demandbase Adds Automation Feature To Account-Based Marketing Platform
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
Dynamic Audiences can help firms send content based on offline and onli ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage da ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's Take
Advanced TV Insider, Karlene Lukovitz - Friday, January 24, 2020
Comscore believes it's well-positioned to benefit because of its focus on contextu ...
- Plummeting Location Data Threatens Key Marketing Functions
Digital News Daily, Karlene Lukovitz - Friday, January 24, 2020
iOS 13 controls and privacy regulations are contributing to a drop ...
- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing t ...
- Marketers Are Going To Be OK With Google's Killing The Cookie (For Good)
Media Insider, Cory Treffiletti - Wednesday, January 22, 2020
Are you ready for a Google-centric advertising world? ...
- Autotrader Develops Targeting Around Apple's, Google's Decision To No Longer Support Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
The company seems to have created a closed-loop data system, building o ...
- New CBS CMO Benson Looks For Expansion Of Shows' Audiences
Television News Daily, Wayne Friedman - Saturday, January 18, 2020
ViacomCBS faces challenges including finding audiences not always associated with the networ ...
- Salvation Army Donations Spike Upon New Email Strategy
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Data Piracy Is Here To Stay, So Are Unforeseen Consequences
TV Watch, Wayne Friedman - Monday, January 13, 2020
At CES, there were ongoing concerns over data piracy -- that mo ...
- Nielsen's Addressable TV Test Adds TV Network Groups
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Expanding an addressable TV platform beta test, Nielsen has added major ...
- Cadent Buys ID Provider 4Info To Expand Advanced TV Capabilities
Digital News Daily, Karlene Lukovitz - Thursday, January 2, 2020
Adding 4Info's ability to match multiple TV devices to individual households ...
- A+E Networks Will Deliver Custom Ads Within Linear Households Via New Solution
Digital News Daily, Karlene Lukovitz - Thursday, December 19, 2019
A+E is employing new national custom messaging platform from Adcuratio, and Di ...
- Nielsen Launches Metric Combining Panel And ACR Data
Digital News Daily, Karlene Lukovitz - Friday, December 13, 2019
The merged dataset, available exclusively in an Amobee solution, allows advertisers ...
- Equifax Creates New Segment Targeting Options Through Neustar Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 9, 2019
Equifax created a new product through a partnership with Neustar initially ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Ad-Tech Company Sues Google For Anti-Competitive Behavior
Digital News Daily, Karlene Lukovitz - Wednesday, November 27, 2019
Atlanta-based premium video-targeting platform Inform, acquired by a digital media holding compa ...
- Google Limits Targeting For Political Ads, Updates Media-Buying Policies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 21, 2019
Google on Wednesday said it will limit the categories in audience targeti ...
- Micro-Influencers Rank Audience Reach Their Top KPI
Research Intelligencer, Joe Mandese - Wednesday, November 20, 2019
Audience reach -- not engagement, conversions, followers, sentiment, traffic or clicks ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
MediaDailyNews, Joe Mandese - Tuesday, November 19, 2019
Nearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences unt ...
- The End of Targeting As We Know It
MAD, Lance Porigow - Tuesday, November 12, 2019
As we move into what is conceivably the end game of marketing ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says
Digital News Daily, Wendy Davis - Monday, November 4, 2019
"The microtargeting of political ads may be undermining the united character ...
- Comcast Spotlight Rebrands As Effectv, Adds Addressable Products
Television News Daily, Wayne Friedman - Monday, November 4, 2019
As part of the rebranding, Comcast Spotlight is adding two addressable offering ...
- Freshening Up A Stale Email Subscriber List
Around the Net in Email, Ray Schultz - Monday, November 4, 2019
Out-of-date email lists produce low click-through rates and user engagement. Here a ...
- Advertising (Like Journalism) Isn't Perfect
MediaDailyNews, George Simpson - Thursday, October 31, 2019
A "New York Times" headline the other day read: "The Advertising Indust ...
- Pearl CDP Is Integrated With Mailchimp's Email Platform
Email Marketing Daily, Ray Schultz - Thursday, October 31, 2019
The integration allows clients to synchronize their email engagement data across platform ...
- The Walled Gardening Of TV
RTBlog, Joe Mandese - Monday, October 28, 2019
Madison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens ...