Tag results for "audience targeting"
- Cadent Buys ID Provider 4Info To Expand Advanced TV CapabilitiesAdding 4Info's ability to match multiple TV devices to individual households ...
- A+E Networks Will Deliver Custom Ads Within Linear Households Via New SolutionA+E is employing new national custom messaging platform from Adcuratio, and Di ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers ...
- Equifax Creates New Segment Targeting Options Through Neustar PartnershipEquifax created a new product through a partnership with Neustar initially ...
- New Email Strategy Spikes Salvation Army DonationsTravis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Salvation Army Donations Spike Upon New Email StrategyTravis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Ad-Tech Company Sues Google For Anti-Competitive BehaviorAtlanta-based premium video-targeting platform Inform, acquired by a digital media holding compa ...
- Google Limits Targeting For Political Ads, Updates Media-Buying PoliciesGoogle on Wednesday said it will limit the categories in audience targeti ...
- Micro-Influencers Rank Audience Reach Their Top KPIAudience reach -- not engagement, conversions, followers, sentiment, traffic or clicks ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-HousingNearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
- Weleda Takes Aim At The Moving Target -- And ScoresAfter performing a "reverse segmentation," the brand began to layer audiences unt ...
- The End of Targeting As We Know ItAs we move into what is conceivably the end game of marketing ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says"The microtargeting of political ads may be undermining the united character ...
- Comcast Spotlight Rebrands As Effectv, Adds Addressable ProductsAs part of the rebranding, Comcast Spotlight is adding two addressable offering ...
- Freshening Up A Stale Email Subscriber ListOut-of-date email lists produce low click-through rates and user engagement. Here a ...
- Advertising (Like Journalism) Isn't PerfectA "New York Times" headline the other day read: "The Advertising Indust ...
- Pearl CDP Is Integrated With Mailchimp's Email PlatformThe integration allows clients to synchronize their email engagement data across platform ...
- The Walled Gardening Of TVMadison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens ...
- Mall Of America Is A Case Study In Smart ProfilingCiceron's Ashley Evenson and Mall of America's Sara Johnson share with y ...
- Screenvision Rolls Out 'Smart Screen,' Enables Brands To Contextually Target Audiences Based On FilmsCinema ad network Screenvision this morning said it has launched new technolo ...
- Haven Life Banks On Partnership With Amazon's FireTVNearly all of its prospect audience is matched to Amazon's, giving ...
- Facebook Opens Search Ad Placements To All AdvertisersAds in Facebook Search Results are now open to all marketers f ...
- PreciseTarget, Equifax Partnership To Focus On Custom TargetingThe partnership, beginning in early November, will offer new products that enab ...
- D2C Acquisition Costs Need Not Bankrupt ThemD2C companies inevitably hit a wall in terms of customer scale a ...
- Google Defines Its Commitment To Ad Targeting And Data TransparencyGoogle has moved deep into targeting with ads based on a comple ...
- Q&A: CEO David Levy On How OpenAP Market's Pieces Fit TogetherLevy sheds some more light on how buys across linear/digital inventories ...
- Marketers Miss Target Customers Because Of Poor Data PracticeThat statistic sounds a little high, but the latest research from Epsilon-Conversa ...
- OpenAP Market Opens For Targeted Buys Across Digital, LinearThe new iteration of the advanced audience-targeting platform from Fox, NBCU a ...
- Engagio Offers New ABM Targeting Tool For B2B BrandsEngagio Orchestrate allows sales and marketing teams to collaborate, while drawing da ...
- LinkedIn To Give Marketers Audience Insights Before Campaigns RunOn Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features ...
