- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ...
- Microsoft Updates Recommendations, Campaign-Level Associations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations a ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer Match
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Users can now export groups of customers in order to serve a ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
MediaWallah became the official onboarding provider for users of Adobe Audience Manage ...
- Meredith Corp Launches Data Studio, Partners With Slalom To Scale Consulting Services
Publishers Daily, Melynda Fuller - Monday, August 10, 2020
The Data Studio builds on the company's proprietary first-party data and offe ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients
Video Insider, Karlene Lukovitz - Tuesday, July 28, 2020
All OpenAP client agencies and advertisers can now use performance-based attribution reporti ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth Influencers
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Screen Engine/ASI is partnering with audience solutions and consumer data company Dstille ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2020
GumGum plans to announce a partnership this week that brings its Veri ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider Podcast, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it s ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With Mediaocean
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
The deal with Mediaocean allows media buyers to buy NBCU stations' O ...
- The Cookieless Future Won't Give Up On Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
A few companies -- Clickagy, LiveRamp, and Infutor -- have been worki ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors acro ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available f ...
- Black Lives Matter Movement Shifts Consumer Behavior, Data Segments Worldwide
Data & Programmatic Insider, Laurie Sullivan - Monday, June 15, 2020
Data collected and shared separately by Clickagy and Eyeota shows a chan ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience Targets
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
Inscape has created a product called National Representative Panel, produced with da ...
- AMC Networks, Weather Channel Join OpenAP
Digital News Daily, Karlene Lukovitz - Tuesday, June 2, 2020
The media companies join NBCUniversal, Fox, ViacomCBS and Univision in offering the ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, t ...
- Data In, Garbage Out: How To Avoid Turning Your Targets Into Trash
RTBlog, Joe Mandese - Monday, May 18, 2020
The rampant availability of new sources of audience data -- and ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced ...
- Horizon Media To Use TransUnion ID Data For Cross-Platform Targeting
Digital News Daily, Karlene Lukovitz - Thursday, May 7, 2020
Horizon will use TransUnion's validated identity and audience attribute data to impro ...
- Tubi To Use TransUnion Data For Ad Targeting
Digital News Daily, Karlene Lukovitz - Thursday, April 16, 2020
The credit bureau's data on individual consumers will be combined with Tubi ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, M ...
- Digital Agency Specializing In Cannabis Chooses Sendlane For Email Marketing
Email Marketing Daily, Ray Schultz - Friday, April 3, 2020
The partnership will enable THC Internet Marketing clients to send personalized email ...
- CMO Council Urges Marketers To Increase Content To Ride Out COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
A CMO Council report released this week shows that only 12% ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consume ...
- Why Broad Targeting Could Be Ticket To White House
Marketing Politics Weekly, Alison Arnold - Tuesday, March 10, 2020
Broad targeting distills a candidate's messaging into a core idea that resonat ...
- Can Apple Shape the Next Act of Ad Buying?
Digital News Daily, Lyle Seebeck - Monday, March 9, 2020
As privacy regs, loss of cookies and consolidation of independent ad-tech fir ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers ...
- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger Move
Digital News Daily, Angela Voss - Wednesday, February 12, 2020
These days, everyone is on a quest to make data-driven marketing decision ...