Tag results for "audience targeting"
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For PerformanceThe post-COVID economy is about a tectonic shift in consumer behaviors acro ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, TwitterEyeota announced on Tuesday that its audience models are now available f ...
- Black Lives Matter Movement Shifts Consumer Behavior, Data Segments WorldwideData collected and shared separately by Clickagy and Eyeota shows a chan ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience TargetsInscape has created a product called National Representative Panel, produced with da ...
- AMC Networks, Weather Channel Join OpenAPThe media companies join NBCUniversal, Fox, ViacomCBS and Univision in offering the ...
- Adobe Debuts Tool For Classifying Unknown Website VisitorsAdobe's new Predictive Analytics helps brands segment visitors and personalize communications, t ...
- Data In, Garbage Out: How To Avoid Turning Your Targets Into TrashThe rampant availability of new sources of audience data -- and ...
- Why John Wanamaker Is Finally SmilingAs brands tighten their belts, the marketing funnel will be forced ...
- Horizon Media To Use TransUnion ID Data For Cross-Platform TargetingHorizon will use TransUnion's validated identity and audience attribute data to impro ...
- Tubi To Use TransUnion Data For Ad TargetingThe credit bureau's data on individual consumers will be combined with Tubi ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA AttributionThe addition of iSpot's ad measurement data to Neustar's identity management, M ...
- Digital Agency Specializing In Cannabis Chooses Sendlane For Email MarketingThe partnership will enable THC Internet Marketing clients to send personalized email ...
- CMO Council Urges Marketers To Increase Content To Ride Out COVID-19 CrisisA CMO Council report released this week shows that only 12% ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase EngagementCriteo introduced a feature that can determine the exact moment when consume ...
- Why Broad Targeting Could Be Ticket To White HouseBroad targeting distills a candidate's messaging into a core idea that resonat ...
- Can Apple Shape the Next Act of Ad Buying?As privacy regs, loss of cookies and consolidation of independent ad-tech fir ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock LaunchThe new TV and digital ad buying/management platform will allow marketers ...
- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger MoveThese days, everyone is on a quest to make data-driven marketing decision ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Network ...
- Demandbase Adds Automation Feature To Account-Based Marketing PlatformDynamic Audiences can help firms send content based on offline and onli ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV CampaignsMRI-Simmons, the dominant source for consumer media, lifestyle and product usage da ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's TakeComscore believes it's well-positioned to benefit because of its focus on contextu ...
- Plummeting Location Data Threatens Key Marketing FunctionsiOS 13 controls and privacy regulations are contributing to a drop ...
- Baking Up New Strategies For A Post-Cookie WorldAs an industry defined by change, we should all begin embracing t ...
- Marketers Are Going To Be OK With Google's Killing The Cookie (For Good)Are you ready for a Google-centric advertising world? ...
- Autotrader Develops Targeting Around Apple's, Google's Decision To No Longer Support CookiesThe company seems to have created a closed-loop data system, building o ...
- New CBS CMO Benson Looks For Expansion Of Shows' AudiencesViacomCBS faces challenges including finding audiences not always associated with the networ ...
- Salvation Army Donations Spike Upon New Email StrategyTravis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Data Piracy Is Here To Stay, So Are Unforeseen ConsequencesAt CES, there were ongoing concerns over data piracy -- that mo ...
- Nielsen's Addressable TV Test Adds TV Network GroupsExpanding an addressable TV platform beta test, Nielsen has added major ...
