Tag results for "audience targeting"
- UM's Primis Unveils Contextual Audience-Targeting SolutionAt a time when many advertisers, agencies and publishers are looking f ...
- Turns Out Context May Be King, After AllAmong the solutions being proffered for the ongoing deprecation of the cook ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open WebNevers held leadership positions in product and strategy at Verizon Media, Advertising.co ...
- Nielsen Adding 55 Million Devices To Addressable TV Ad MeasurementNielsen is adding 55 million devices across smart TV and set-top box ...
- Atlanta Heats Up Brand Image Via Social Video StorytellingHow does a legendary Southern city change long-ingrained stereotypes? The Atlanta Conventi ...
- Lead-To-Account Matching, Predictive Lead Scoring Both SpikeThe last week saw increased intent among brands for "lead-to-account matching." Matchi ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black FridaySupporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Google Gets Closer To Targeting Ads Based On Personalization, PrivacyA Google study testing the use of audience cohorts -- people wi ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution PlatformData is never copied or stored. The brand's identifier is the ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study FindsBy tailoring ads that serve up on Microsoft Bing or Google on ...
- Facebook Defeats Lawsuit Over Discriminatory Financial Services AdsSiding with Facebook, a federal judge has thrown out a lawsuit allegi ...
- Samsung Ads Launches Samsung Demand-Side PlatformThe Samsung DSP will give programmatic buyers access to exclusive CTV invento ...
- Vox Media Unveils Self-Serve Tool For MarketersThe feature is aimed at small- and medium-sized businesses that want ...
- 3 Ways To Use Emotional Indicators In Keyword ResearchDo marketers really know how their target audience feels about their product ...
- Eyeota Integrates With ID5 For Identity, Privacy VerificationAudience tech platform Eyeota on Monday will announce the global integration ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment ImpactThe metric will measure the effect of an advertiser's total NBCU med ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR SpecsAddressable TV ad consortium Project OAR is working with iSpot.tv on measureme ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven MarketingInMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attributi ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media NetworkCVS has introduced a media network that allows brands to buy ...
- Microsoft Updates Recommendations, Campaign-Level AssociationsThose using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations a ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer MatchUsers can now export groups of customers in order to serve a ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution OnboardingMediaWallah became the official onboarding provider for users of Adobe Audience Manage ...
- Meredith Corp Launches Data Studio, Partners With Slalom To Scale Consulting ServicesThe Data Studio builds on the company's proprietary first-party data and offe ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All ClientsAll OpenAP client agencies and advertisers can now use performance-based attribution reporti ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind EffortOneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth InfluencersScreen Engine/ASI is partnering with audience solutions and consumer data company Dstille ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect BrandsGumGum plans to announce a partnership this week that brings its Veri ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand BuildingWhen P&G acquired the all-natural deodorant brand Native in 2017, it s ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With MediaoceanThe deal with Mediaocean allows media buyers to buy NBCU stations' O ...
- The Cookieless Future Won't Give Up On DataA few companies -- Clickagy, LiveRamp, and Infutor -- have been worki ...
