Tag results for "audience targeting"
- Fox TV Stations' OTT Ad Sales Business FLX Sees Fast StartAd-sales deals have doubled since Jan. 1 and some 300 campaigns ha ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States ClaimGoogle puts its Chrome browser "at the center of tracking and targeting ...
- Epsilon Expands Verizon PartnershipEpsilon has partnered with Yahoo (part of Verizon Media) since 2013, providi ...
- Xandr Partners To Improve Contextual CapabilitiesInvest DSP users can now access IAS contextual segments to target suitab ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'A day after Google's top ad manager reiterated the company's decision n ...
- Google To Stop Selling Ads Based On Browsing HistoryOnce Google phases out third-party cookies, it will not build alternate identifie ...
- Xandr To Support Multiple Cookieless ID SolutionsXandr announced it will enable "agnostic interoperability" for identifiers to address t ...
- Google Won't Use Alternate Tracking IDs Once Cookies Are Phased OutInstead, Chrome will employ "privacy preserving" APIs that group people into cohor ...
- Finding The Right Email Target AudienceBrands have to define their target audience before they can launch ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, HealthcareThe solution is bowing at a time when the COVID-19 pandemic h ...
- Omnicom Integrates Comscore Ecommerce, Behavioral DataThe data will enhance the Omni marketing operating system's ability to provi ...
- Can Publishers' Contextual Targeting Replace Third-Party Cookies?To help demonstrate their effectiveness for advertisers, many publishers are doing mo ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers DisagreeA survey of 200 U.S. senior decision makers found that 60% belie ...
- Comscore, MediaMath Launch Programmatic Contextual Targeting In Latin AmericaThe solution is designed to offer brand safety combined with contextually releva ...
- TVSquared, Experian Team For Deterministic Advanced TV Ad MeasurementWith the integration of Experian's data, TVSquared, which reaches more than 1 ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless AdvertisingExperian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers ...
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience TargetingThe integration will enable advanced audience targeting of audio audiences across connect ...
- Cadent, Premion Expand TV Identity Graph PartnershipCadent Viewer Graph, Cadent's proprietary, cookie-less matching technology, will unify audiences acro ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming AudioThe integration will allow buyers and sellers to identify and segment audienc ...
- Pinterest Creative Dynamic Certification Launches With Three PartnersThe move enables certified advertisers to automate the process of tailoring a ...
- National CineMedia Strikes 'Noovie' Deal With Place-Based CaptivateThe agreement will allow local businesses to directly target movie audiences ...
- Next Generation Of Advertising, Data Collaboration Looks Very DifferentNewly commissioned research from The Winterberry Group delves into the surge ...
- DoubleVerify Launches Tiers For Suitability, Brand SafetyDoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and t ...
- Ampersand AND Platform Adds 500+ Polk AudiencesThe Polk audiences are available to clients on both the managed servi ...
- Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data DealIn the deal with TiVo, its time-shifted technology data will be add ...
- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on SocialThere are brands that do what you do, but you know y ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level DataiSpot is expanding its audience efforts to more granular "person-level" data cross-platfor ...
- Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video MarketplaceThe deal will offer transparency for marketers to buy Crackle inventory, contextual ...
- Crackle Plus Offers TV Content Metadata To Ad Buyers Through MagniteThe content capabilities let buyers measure delivery by show, genre and ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With SalesforceNBCU is boosting its CRM data efforts in an expansion of i ...
