• by Ray Schultz , June 28, 2021

Financial technology provider SRAX, Inc. has debuted two new messaging features that it says will help firms communicate with shareholders. 

The email enhancement automates the existing email system, and the SMS feature allows the sending of text messages. 

Build into Sequire, the firm’s  SaaS platform, The new tools include automation triggers and other capabilities to facilitate communication between companies and their shareholders.

In addition, the machine learning-driven features allow users to prepare contact lists in advance and customize messaging for specific audiences. In addition, users can schedule important updates for campaigns and measure audience engagement, the firm says. 

Both new features are integrated with the issuer’s shareholder and contact lists, so users can create campaigns for different audience groups.

The goal is to “allow companies to better manage communication with their shareholder base by defining pre-established triggers that will execute both email and SMS messages," states Christopher Miglino, founder and CEO of SRAX.