Tag results for "audience targeting"
- Neutronian Launches Cookieless Certification Process, Verifies First CompanyAffinity Answers became the first data provider to go through Neutronian's verificati ...
- Former Google Exec Steps Up Creative Ad ProcessAd-Lib.io this month will launch the latest release of its platform, whi ...
- What Apple's Privacy Pivot Means For MarketersConsumers simply want control over the ads they see -- and ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT AdsBuyers and sellers have widely different views on the data available f ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Commerce Signals Creates Transaction-Based Audiences For Ad TargetingCommerce Signals is not the first company to launch transaction-based audiences, b ...
- Performance Without Cookies Expected To Drop, Marketers SaySome 69% of marketers expect ad performance to drop without cookies, a ...
- Climbing Out Of An Audience Liability HoleRestitution or recovery of audience liabilities is coming in many forms beyo ...
- Apple's Tracking Prompt Disrupts The Advertising IndustryApple announced a new tracking prompt with the update that will requi ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On CommerceThe shift signals an expanded offering and mission in an era whe ...
- The Challenge Of 'Attention' MeasurementIn a June webinar exploring what metrics should be used as med ...
- Microsoft Audience Network Tool Now Imports Facebook CampaignsMicrosoft has built a way to port campaigns running in Facebook Audien ...
- Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices"Apple's update goes beyond any legitimate protection of users' privacy interests," t ...
- Horizon Media Taps Kuehn For Business Solutions RoleKuehn joins from Merkle, where she has spent the last four-plus year ...
- Amazon Advertising And GroupM Work On Audio AdsAmazon Advertising and GroupM are working together to help brands add Amaz ...
- Switching Gears: Lexus Broadens it's Image & AudienceThe importance of cultural connection points in advertising still holds true ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New GuidelinesThe OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-establish ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- Webbula Data For Hashed Emails Will Be Offered By NarrativeNarrative and Webbula say hashed emails are the future of multichannel market ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'In what may be the most compelling argument yet to finally e ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail SuggestsPublishers are betting on the rise of automated deals offering the sca ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital AdvertisingOpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- Microsoft Launches Facebook Import ToolAdvertisers will soon have the ability to import campaigns from Facebook A ...
- Microsoft Launches Video Ads, Video Extensions, Facebook Adds Topic TargetingMicrosoft made a move into video this week with the launch ...
- Why Losing Targeting Is A Good Thing For AdvertisersTargeting is now the hands of the machines -- which can fi ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and TargetingWhat would it mean to your media mix model if you boug ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- Paid Search And A History Of Losing Control"In paid search, keywords mean nothing," a director told me when ...
- Google To Detail FLoC Targeting Nuances In Coming WeeksGoogle began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
