- 'L.A. Times' Doubles Size of its Audience Engagement Team, Promotes Unit's Director
Publishers Daily, Tony Silber - Thursday, October 7, 2021
Expanding the audience team will enhance the LAT's ability to reach n ...
- How Brands Can Best Navigate The Cookie-less Future
Search & Performance Marketing Daily, Josh Perlstein - Friday, October 8, 2021
The elimination of third-party cookies plus other universal identifiers alters the marketi ...
- Telecom Boosts Email Metrics, Using Calix-Mailchimp Integration
Email Marketing Daily, Ray Schultz - Thursday, October 7, 2021
Telecom provider Cumberland Connect now shares audience segments augmented with behavioral da ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' Measurement
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
The new currency will create guarantees of media campaigns against customized advanc ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- Is That A Pro In Your Pocket Or Are You Just Glad To See These Spots?
RTBlog, Joe Mandese - Monday, September 20, 2021
"What am I doing?," asks Dave, your next new competitor, in o ...
- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Sma ...
- Using Opportunity To See, Engage As Primary Campaign Metrics
Media Insider, Cory Treffiletti - Wednesday, September 15, 2021
In a digital world, we often overlook two important metrics for bra ...
- Tunnl Taps Wunderman Thompson Exec For Chief Product Officer Role
People on the Move, Steve McClellan - Tuesday, September 14, 2021
Audience identification and segmentation platform Tunnl has named Vinita Srivastava as i ...
- Targeting Ads To The Unvaccinated Becomes An Art
Data & Programmatic Insider, Laurie Sullivan - Monday, September 13, 2021
When marketers think about targeting messages, do they consider whether the audien ...
- LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies
Email Marketing Daily, Ray Schultz - Friday, September 10, 2021
Publishers and marketers can use LiveIntent's Authenticated Bridge framework to target audien ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher Domains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
A week after Verizon Media rebranded as Yahoo, the company today announc ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84. ...
- Advertiser Can't Proceed With Class-Action Against Facebook Over Demographic Targeting
Digital News Daily, Wendy Davis - Wednesday, August 25, 2021
A judge has denied class-action status to a Facebook advertiser that su ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- Facebook Prevails In Battle Over Housing Ads
Digital News Daily, Wendy Davis - Tuesday, August 24, 2021
Facebook has defeated claims that its prior ad-targeting options violated anti-discrimination la ...
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2021
While the new platform doesn't explicitly reveal any PII about the creditworthine ...
- Talon Unveils Unified OTT/Out-of-Home Media Buys
MAD, Joe Mandese - Tuesday, August 17, 2021
The goal is to deliver "measurable incremental" audience reach tied to explic ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows markete ...
- Targeting Communities
Marketing Insider, Harvey Chipkin - Monday, August 9, 2021
Personalized marketing is more powerful when it targets the community a pers ...
- Tremor Launches Unified Social Data Solution
Digital News Daily, Karlene Lukovitz - Thursday, August 5, 2021
The solution enables unifying social data typically constrained to social platforms in ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers ...
- Enhanced MessageGears Tool Allows Email Customization Without IT, Firm Says
Email Marketing Daily, Ray Schultz - Friday, July 30, 2021
Data Variables helps marketers launch campaigns quickly because data has been categoriz ...
- Comscore Enables Cookie-Free Audience Targeting Via 1st-Party Data
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
Comscore, which established itself as one of the ad industry's major med ...
- NBCU Incorporates ANA/4A's Ad-ID, Calls It A New Standard
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Ad-ID identifies an advertising asset in any format, across any platform ...
- CTV Study: Connected TV Not Reaching Ad Targets
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The good news is that frequency of ads seen by viewers ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
PurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and acro ...