- Consumers Worldwide Expect To Watch Less Linear TV
Research Intelligencer, - Tuesday, February 22, 2022
A growing number of consumers worldwide consider Google's video-sharing site YouTube ...
- LG, Clinch Team To Offer CTV Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Wednesday, February 16, 2022
Data-driven creative can incorporate and update dynamic elements including product or locati ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
PolicyBlog, Wendy Davis - Thursday, January 27, 2022
"Scammers could easily use the tools available to advertisers on social med ...
- Google Introduces Topics For Targeting, Kills Off FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeti ...
- Audience Serv Acquires Emailbidding, Portugal-Based Email Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, January 25, 2022
The Emailbidding platform helps users target audiences, using a "bidding" process, Audien ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Performance Marketing Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Innovating in E-Commerce: Beyond the Link
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
As one of the world's leading brand licensors, Meredith has had commer ...
- Facebook Users Ask Court To Revive Battle Over 'High-Tech Redlining'
Digital News Daily, Wendy Davis - Wednesday, January 19, 2022
Facebook users are asking a federal appellate court to revive claims th ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Performance Marketing Insider, Laurie Sullivan - Thursday, January 20, 2022
Broad, location-based targeting and contextual ads are the exceptions. ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- Walmart Data Scientist Jumps To DISQO, Becomes Data Science, Analytics Team Lead
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platfo ...
- Microsoft Advertising's Billion-Person Milestone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Nielsen Says New Tool Predicts Who's Watching CTV Programs Within Households, In Real Time
Digital News Daily, Karlene Lukovitz - Wednesday, January 5, 2022
Nielsen says that the tool, Streaming Signals, will help advertisers optimize ...
- Meta Deadline Nears To Remove List Of Keywords From Ad-Targeting Options
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 3, 2022
Keywords provide the most telling options when it comes to targeting a ...
- Media Strategy For Crypto Brands Varies With Consumer Attitudes On Regulation
Research Intelligencer, - Wednesday, December 22, 2021
Crypto brands can help to shape people's opinions about a legal framewo ...
- Telmar Acquires 'Audience Intel' Platform Helixa
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
As part of the deal, Helixa clients gain access to Telmar's media-planni ...
- Microsoft Advertising Supports Spanish-Language Ads In U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 7, 2021
Advertisers can now serve text ads from Spanish ad groups in t ...
- Crypto.com Takes Over Naming Rights From LA's Staples Center
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2021
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Stapl ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Microsoft Bans Ads Related To Gambling, Lawsuits, Health Supplements, End-Of-Life
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 12, 2021
Microsoft has updated its Audience Network policies and will no longer all ...
- DoubleVerify To Buy Contextual Social, CTV Targeting Platform OpenSlate
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
The combined capabilities will enable integrated brand safety and contextual optimization f ...
- TransUnion Gives Marketers Cookieless Targeting Options
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 9, 2021
Audigent, the cookieless identity platform, today launch a data product through ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet Acquisition
Performance Marketing Insider, Laurie Sullivan - Friday, November 5, 2021
After Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWi ...
- Third-Party Cookie Deprecation Could Reduce Workforce
Performance Marketing Insider, Laurie Sullivan - Thursday, November 4, 2021
Lotame's survey suggests 48% of publishers think they will likely need ...
- Instagram Updates Insights Platform: Enhances Data For Marketers, Creators
Digital News Daily, Colin Kirkland - Wednesday, October 20, 2021
As part of the update, Instagram says creators who partner with bran ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmat ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt ...
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
Digital News Daily, Wendy Davis - Friday, October 8, 2021
"The need to protect young people from privacy threats online is mo ...