- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Tremor, Fyllo Team To Offer Cannabis, CBD User Segments
Digital News Daily, Karlene Lukovitz - Tuesday, April 19, 2022
The segments, available on Tremor's DSP and SSP, target pot and C ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Audigent on Tuesday will launch integrations with audience segments from Comscore ...
- Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Google announced the next set of trials for its Privacy Sandbox propos ...
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The research focused on determining the activities associated with "interest" on Faceboo ...
- NBCU Unifies With Dentsu, First 'Identity' Deal With A Media Agency
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Dentsu International becomes the first agency partner for NBCUnified, its "first-party" identi ...
- Comscore, SMI Strike Deal For Advanced eCPM Metric
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
Comscore has struck a deal with Standard Media Index to offer ...
- Omnicom Licenses Audience Data Based On Past Purchases, Integrates With Omni
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
The "purchase-based media scoring" method will be applied to Omni's "inventory graph ...
- Datonics, Atedra Release New CTV Data Offering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Michael Benedek, Datonics CEO, said "the reach is more granular via comprehensi ...
- Disney Signs Horizon Media For Its 'Clean Room' Data Service
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Disney Advertising has signed on Horizon Media as its first partner ...
- Is Your Brand Still Relevant?
Marketing Insider, Jackie Roberto - Wednesday, March 2, 2022
Learn how to better engage with consumers of all ages by keepi ...
- TiVo Platform Using First-Party Data To Bridge Linear-CTV Targeting Gap
Digital News Daily, Karlene Lukovitz - Tuesday, March 1, 2022
The new suite of end-to-end advertising solutions uses deterministic linear TV viewersh ...
- Consumers Worldwide Expect To Watch Less Linear TV
Research Intelligencer, - Tuesday, February 22, 2022
A growing number of consumers worldwide consider Google's video-sharing site YouTube ...
- LG, Clinch Team To Offer CTV Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Wednesday, February 16, 2022
Data-driven creative can incorporate and update dynamic elements including product or locati ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
PolicyBlog, Wendy Davis - Thursday, January 27, 2022
"Scammers could easily use the tools available to advertisers on social med ...
- Google Introduces Topics For Targeting, Kills Off FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeti ...
- Audience Serv Acquires Emailbidding, Portugal-Based Email Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, January 25, 2022
The Emailbidding platform helps users target audiences, using a "bidding" process, Audien ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Performance Marketing Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Innovating in E-Commerce: Beyond the Link
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
As one of the world's leading brand licensors, Meredith has had commer ...
- Facebook Users Ask Court To Revive Battle Over 'High-Tech Redlining'
Digital News Daily, Wendy Davis - Wednesday, January 19, 2022
Facebook users are asking a federal appellate court to revive claims th ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Performance Marketing Insider, Laurie Sullivan - Thursday, January 20, 2022
Broad, location-based targeting and contextual ads are the exceptions. ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- Walmart Data Scientist Jumps To DISQO, Becomes Data Science, Analytics Team Lead
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platfo ...
- Microsoft Advertising's Billion-Person Milestone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Nielsen Says New Tool Predicts Who's Watching CTV Programs Within Households, In Real Time
Digital News Daily, Karlene Lukovitz - Wednesday, January 5, 2022
Nielsen says that the tool, Streaming Signals, will help advertisers optimize ...
- Meta Deadline Nears To Remove List Of Keywords From Ad-Targeting Options
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 3, 2022
Keywords provide the most telling options when it comes to targeting a ...
- Media Strategy For Crypto Brands Varies With Consumer Attitudes On Regulation
Research Intelligencer, - Wednesday, December 22, 2021
Crypto brands can help to shape people's opinions about a legal framewo ...
- Telmar Acquires 'Audience Intel' Platform Helixa
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
As part of the deal, Helixa clients gain access to Telmar's media-planni ...