- Important Considerations For Marketers Heading Into The 2022 Upfronts
MediaDailyNews, Colin Linggo - Thursday, May 12, 2022
With all major media companies investing heavily in their streaming services, it ...
- NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2022
"This represents a huge opportunity for brands to think outside the 30-seco ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 9, 2022
The process is based on deterministic and search-intent audience targeting anchored ...
- FuboTV Doubles Revenues In Q1 2022, But Net Losses Widen
Television News Daily, Wayne Friedman - Thursday, May 5, 2022
In its NewFronts presentation, fuboTV said that using first-party data, it c ...
- Google Analyzes NBA-Related Searches For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Lotame this week released data showing how audience segments representing NFL enthusias ...
- Vizio Bows Advertising Analytics Platform
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The platform uses ACR viewing behavior data from Vizio smart TVs a ...
- Roku To Serve Up Ad Data Via Microsoft, Shoppable Ads, New Ad Integration Opp
Digital News Daily, Karlene Lukovitz - Wednesday, May 4, 2022
The Microsoft deal allows for linking ad exposure to online searches. ...
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2022
The Advertiser Perceptions survey, released by the IAB this morning, shows ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
The new interface, which will launch in the second half of th ...
- Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-gra ...
- FreeWheel Expands YouTube, YouTube TV Ad-Serving Options
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The features are designed to simplify customer workflows between the two differe ...
- Tinuiti Partners With Snapchat To Drive Performance
Digital News Daily, Colin Kirkland - Friday, April 22, 2022
Through the partnership, Tinuiti will gain access to the full suite ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Tremor, Fyllo Team To Offer Cannabis, CBD User Segments
Digital News Daily, Karlene Lukovitz - Tuesday, April 19, 2022
The segments, available on Tremor's DSP and SSP, target pot and C ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Audigent on Tuesday will launch integrations with audience segments from Comscore ...
- Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Google announced the next set of trials for its Privacy Sandbox propos ...
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The research focused on determining the activities associated with "interest" on Faceboo ...
- NBCU Unifies With Dentsu, First 'Identity' Deal With A Media Agency
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Dentsu International becomes the first agency partner for NBCUnified, its "first-party" identi ...
- Comscore, SMI Strike Deal For Advanced eCPM Metric
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
Comscore has struck a deal with Standard Media Index to offer ...
- Omnicom Licenses Audience Data Based On Past Purchases, Integrates With Omni
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
The "purchase-based media scoring" method will be applied to Omni's "inventory graph ...
- Datonics, Atedra Release New CTV Data Offering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Michael Benedek, Datonics CEO, said "the reach is more granular via comprehensi ...
- Disney Signs Horizon Media For Its 'Clean Room' Data Service
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Disney Advertising has signed on Horizon Media as its first partner ...
- Is Your Brand Still Relevant?
Marketing Insider, Jackie Roberto - Wednesday, March 2, 2022
Learn how to better engage with consumers of all ages by keepi ...
- TiVo Platform Using First-Party Data To Bridge Linear-CTV Targeting Gap
Digital News Daily, Karlene Lukovitz - Tuesday, March 1, 2022
The new suite of end-to-end advertising solutions uses deterministic linear TV viewersh ...
- Consumers Worldwide Expect To Watch Less Linear TV
Research Intelligencer, - Tuesday, February 22, 2022
A growing number of consumers worldwide consider Google's video-sharing site YouTube ...
- LG, Clinch Team To Offer CTV Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Wednesday, February 16, 2022
Data-driven creative can incorporate and update dynamic elements including product or locati ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams
PolicyBlog, Wendy Davis - Thursday, January 27, 2022
"Scammers could easily use the tools available to advertisers on social med ...
- Google Introduces Topics For Targeting, Kills Off FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeti ...