Cross-platform TV ad platform Tremor International has introduced viewership segments enhanced with offline-sourced, deterministic cannabis and CBD purchasing data from Fyllo.
The
Fyllo platform offers compliance-based data-driven marketing and regulatory solutions for the cannabis and other high-growth industries.
The segments are available to advertisers using
Tremor’s demand-side platform or activating private marketplaces through its Unruly supply-side platform.
Tremor’s viewership data, which spans broadcast, cable, streaming
and ad content inclusive of set-top box, automatic content recognition and cross-screen panel data, reaches up to 44 million households, according to the company.
Examples of available
segments include CBD/cannabis purchasers who are viewers of premium streaming services, and CBD purchasers who are reality TV binge watchers, or viewers of cooking and wine content.
Advertisers can also build custom audience segments.