Demandbase, a specialist in B2B account-based marketing (ABM), is adding a feature to its platform allowing B2B brands to automate their campaigns. It will be available in February.
The new offering, Dynamic Audiences, helps users update audiences automatically based on CRM updates, offsite intent activity, website engagement and other behaviors.
The product lets users “quickly create a 'set it and forget it' approach to their account-based marketing," states Peter Isaacson, CMO or Demandbase.
In addition, Dynamic Audiences helps brands automatically advertise to new accounts throughout the buyer journey and focus their marketing investment on accounts showing interest in products, the firm says. The product also helps brands deliver relevant content, it adds.