- P&G Steps Away From Targeted Ads On Facebook -- Why?
RTBlog, Tobi Elkin - Thursday, August 11, 2016
Earlier this week, Procter & Gamble, the world's largest advertiser, announced ...
- P&G Will Scale Back On Targeted Facebook Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 10, 2016
The world's biggest advertising spender, Procter & Gamble, Co., is dialing do ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beaco ...
- The Trade Desk Offers Digital Audio Buyers Access To Programmatic Ads
Real-Time Daily, Tobi Elkin - Wednesday, August 10, 2016
The Trade Desk, Inc. said that its clients can now purchase digit ...
- Ad Tech Reacts To Facebook's Updates On Ad Blocking
RTBlog, Tobi Elkin - Wednesday, August 10, 2016
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
- MDC's Varick Adds 'Decisioning' Engine, Replaces Manual Campaign Performance Decisions
Real-Time Daily, Joe Mandese - Friday, August 5, 2016
MDC Partners' Varick Media Management this morning unveiled the release of REC ...
- Audience-Based Buying, Selling, And Targeting Requires Advanced Data
RTBlog, Tobi Elkin - Friday, August 5, 2016
There's a lot of talk about audience-based buying, selling, and targeting. Advertise ...
- Yieldbot Raises $35 Million To Grow Online Ad Business
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Online advertising firm Yieldbot has raised $35 million to grow its ...
- Dentsu Aegis' Amnet Partners With LinkedIn On Premium Programmatic
RTBlog, Tobi Elkin - Wednesday, August 3, 2016
Dentsu Aegis' programmatic arm Amnet has inked a deal with LinkedIn ...
- Every Customer Journey Starts With Awareness
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Writing on the Turn blog, Matt Westover, the company's vice president ...
- Varick Media To Use VideoAmp's Cross-Platform DSP
Real-Time Daily, Philip Rosenstein - Tuesday, August 2, 2016
VideoAmp, a screen optimization platform for TV and video, has announced ...
- SpotX Adds New Data Points To In-App Video Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Tuesday, August 2, 2016
SpotX, the video inventory management platform, announced Tuesday the addition of n ...
- Advertisers Can Now Buy Programmatic Ads To Target Kids Online
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
Rubicon Project has formed a partnership with "kid-safe" marketing platform SuperAwesome ...
- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Guardian has confirmed losses of £69m for the last financial ye ...
- 5 Things Marketers Should Note From Facebook's Second-Quarter Earnings
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Wall Street Journal does a great job of summing up t ...
- BPA Worldwide Certifies Exelate's B2BX Audience Data
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
BPA Worldwide, the global not-for-profit assurance provider, on Thursday said it certifi ...
- Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
RTBlog, Tobi Elkin - Thursday, July 28, 2016
Facebook blew past Q2 earnings estimates. So could its Facebook Audience Netwo ...
- Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Data and Targeting Insider, Laurie Sullivan - Thursday, July 28, 2016
Marketers strive to understand interests, needs and expectations of people that u ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- Social Data To Dominate Online Targeting
Around the Net In MAD London, Sean Hargrave - Tuesday, July 26, 2016
Social data is becoming a key part of online marketing campaigns. B ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- How Programmatic Audio Will Change The Game For Spotify
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
Jana Jakovljevic, head of programmatic for Spotify, the streaming music service, spo ...
- YP Introduces Audience Tracking Product
Mobile Marketing Daily, Ben Frederick - Monday, July 25, 2016
YP (formerly YellowPages), has announced the release of an audience-tracking product, call ...
- Cost Per Viewable Person Is The Metric That Matters
RTBlog, Tobi Elkin - Tuesday, July 26, 2016
Sonobi's CEO makes a case for "people-based" vs. impression-based media planning wi ...
- In The Age Of The Audience The Consumer Is In The Driving Seat
Around the Net In MAD London, Sean Hargrave - Monday, July 25, 2016
The history of advertising is the history of culture and society. Sin ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...
- Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To Asia
Real-Time Daily, Tobi Elkin - Thursday, July 21, 2016
Korea-based Anypoint Media, a provider of targeted TV advertising, and SpotX announc ...
- TruSignal Announces Release Of TruAudience Platform
Real-Time Daily, Philip Rosenstein - Wednesday, July 20, 2016
TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audience ...
- Clypd Delivers New Private Marketplace Sales Tools
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Audience-based sales platform for TV advertising clypd on Tuesday announced the relea ...
- AT&T Could Be A Sleeping Ad Giant
Around the Net in Real-Time, Tobi Elkin - Monday, July 18, 2016
AT&T, coming off the $49 billion acquisition of DirecTV last year, h ...