- Singapore Press Holdings Hires Grapeshot To Improve Contextual Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, July 13, 2016
Grapeshot, the audience and keyword targeting firm, has been hired by Singapo ...
- G.O.P. S.O.S.
Garfield at Large, Bob Garfield - Monday, July 11, 2016
Do you really want to antagonize so many segments of the populatio ...
- Targeting In The Cross-Hairs
Online Spin, Ted McConnell - Friday, July 8, 2016
To quickly review 30 years of advertising history: Targeting was sloppy. The ...
- Hanlon: Addressable TV's 'Inevitable Moment' Is Coming
Audience Buying Insider, Karlene Lukovitz - Friday, July 8, 2016
Tim Hanlon, managing director of FTI Consulting in its Telecom, Media a ...
- Who Goes To Pixar Movies? Not Who You Think
MAD, Larissa Faw - Thursday, July 7, 2016
Quantcast studied search habits to determine the gender, age, income and ethnici ...
- Political Online Ad Targeting Gaining Attention
Data and Targeting Insider, Laurie Sullivan - Thursday, July 7, 2016
Priorities USA pulled out the big guns Tuesday for an advertisement th ...
- Match Made In B2B Heaven? What Microsoft/LinkedIn Deal Means For Data, Targeting
Real-Time Daily, Giovanni Strocchi - Wednesday, July 6, 2016
The advertising industry is now trying to fathom how it will ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...
- Google And Facebook Also Considered Buying LinkedIn
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 5, 2016
It looks like LinkedIn had more suitors than was originally thought ...
- The Benefits Of Auomated Buying
RTBlog, Tobi Elkin - Tuesday, July 5, 2016
While there are a baffling array of tactics when it comes ...
- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- PubNative Launches Native Mediation Solution For Mobile Publishers
Real-Time Daily, Tobi Elkin - Friday, July 1, 2016
Mobile monetization platform PubNative launched a mobile native mediation solution that ...
- Time Inc. Chief Talks About Its Acquisition Of Ad-Tech Firm Viant
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Time Inc. CEO Joe Ripp spoke with Business Insider about the company ...
- Why Relevant Is The New Premium For Programmatic Buying
Real-Time Daily, Amit Avner - Thursday, June 30, 2016
There's a good reason why marketers have jumped on the programmatic bandwag ...
- Unruly Partners With 'WSJ' On Outstream Viewable Video Ad Formats
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Stre ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- AdMaxim Launches Native Programmatic Ad Platform
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 29, 2016
Mobile advertising tech provider AdMaxim has launched a mobile-first programmatic native advertisi ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- TapFwd Partners With Cuebiq, Brings Location Intel To DMP
Mobile Marketing Daily, Ben Frederick - Tuesday, June 28, 2016
Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, ...
- Yahoo On The Key Ingredients Of Successful Native Advertising
Native Insider, Tobi Elkin - Wednesday, June 29, 2016
Yahoo's Hobson Powell says successful native advertising needs to offer compelling conten ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- Hearst Launches Buzzing@Hearst, Real-Time Trend-Detecting Capability
Real-Time Daily, Tobi Elkin - Friday, June 24, 2016
Hearst this week announced that its trend detector offering, Buzzing@Hearst, is n ...
- New Pro-Clinton Digital Ad Targets Young Voters
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, June 23, 2016
Priorities USA, the pro-Clinton super PAC, just released a new digital a ...
- Consumers Say In-Store Facial Recognition Creepy, Not Cool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2016
Targeted messages in physical stores based on beacons and online data a ...
- Neustar, Simulmedia Partner For Linear TV Activation, Measurement
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesd ...
- Build Brand Advocates By Segmenting Email Lists
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 20, 2016
To turn first-time customers into lifetime advocates, businesses must stop treating the ...
- PubMatic Launches Private-Marketplace Guaranteed Deals And Curated Audiences Offerings
Real-Time Daily, Tobi Elkin - Monday, June 20, 2016
Marketing automation software firm PubMatic on Monday announced the launch of t ...
- Successful Email Isn't About You, It's About The Audience
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 17, 2016
Before developing any marketing email, know your audience. This element alone wi ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...