- PubMatic Launches Private-Marketplace Guaranteed Deals And Curated Audiences Offerings
Real-Time Daily, Tobi Elkin - Monday, June 20, 2016
Marketing automation software firm PubMatic on Monday announced the launch of t ...
- Successful Email Isn't About You, It's About The Audience
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 17, 2016
Before developing any marketing email, know your audience. This element alone wi ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- Outbrain Wants To Help Marketers Put Content To Work Across The Entire Funnel
RTBlog, Tobi Elkin - Wednesday, June 15, 2016
Outbrain wants to help marketers use content to drive better business resul ...
- AccentHealth Acquires PageScience, A Programmatic Health Platform
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
AccentHealth, a point-of-care patient education media company on Tuesday announced it acquir ...
- Pandora Looks To Benefit From Political Advertising
Around the Net In Marketing Politics, Philip Rosenstein - Monday, June 13, 2016
Music streaming service Pandora is expecting political advertising revenue on the platfo ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Juggling Moving Targets
Audience Buying Insider, Karlene Lukovitz - Friday, June 10, 2016
The quest for solutions that integrate and optimize the unsurpassed reach ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- Custom Audiences Drive Custom Approaches
Real-Time Daily, Craig Teich - Tuesday, June 7, 2016
The true power of modeled audiences is the ability to dynamically determi ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Oracle And Edmunds.com Launch Exclusive Data Relationship
Real-Time Daily, Tobi Elkin - Thursday, June 2, 2016
Oracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will ...
- Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
RTBlog, Tobi Elkin - Wednesday, June 1, 2016
Marketters need to adopt a programmatic marketing approach to take advantage ...
- Why Use CRM Data In Programmatic Media Campaigns?
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In Europe
Real-Time Daily, Tobi Elkin - Tuesday, May 31, 2016
Adelphic, a mobile and cross-channel demand side platform (DSP) on Tuesday sa ...
- Facebook Will Serve Ads To Non-Users Through Its Audience Network
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
Facebook will expand its Audience Network, which serves ads on apps a ...
- Google's No Longer Restricting AdWords Demand
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Sarah Sluis reports that Google is breaking down the walls ...
- MRC To Issue Mobile Viewability Measurement Guidelines In June
Real-Time Daily, Tobi Elkin - Friday, May 27, 2016
The Media Rating Council (MRC), a self-regulatory industry body that oversees standar ...
- Semcasting Announces Support For Advanced Online Healthcare Marketing Services
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Semicasting, a provider of a patented data management platform (DMP) called Sma ...
- Location Meets Transaction Data In Cardlytics' Cross-Device Measurement Push
Around the Net in Real-Time, Tobi Elkin - Friday, May 20, 2016
Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners li ...
- Data Provider Acxiom Opens Up Its Turnkey Marketing Analytics Environment
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
Marketing data provider Acxiom is now making its turnkey environment, which ful ...
- Connexity Audience Segments Become Increasingly Targeted, Pulls In Brand Preference Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 18, 2016
Connexity furthered its strategy this week to build targeted audience segments a ...
- Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase Data
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2016
As part of its "datafront" event later today, Viacom will announce ...
- Viacom's Zilberbrand Talks PTV, Audience Segmentation And Data
RTBlog, Tobi Elkin - Wednesday, May 18, 2016
Despite all the chatter about programmatic TV (PTV), it's actually a lo ...
- Viant Bolsters Audience Targeting And Segmentation Capabilities With New Deterministic Partner Integrations
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Viant, a Time Inc. ad-tech company, on Tuesday announced it's beefing ...
- Audience Tech Co. Targeted Victory Launches Victory Engine Audience Network
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Targeted Victory has announced the launch of the Victory Engine Audience Networ ...
- Seeking Alpha Uses DMP To Slice Up Its Audience Demos
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
One of the most coveted demos on Seeking Alpha's site is financi ...
- CNN Lifts The Lid On Plans To Monetize Attention Vs. News
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
CNN wants to monetize attention and plans to wrap this up ...
- Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearabl ...