- Your Potential Voter Will Look At Their Phone Today
Marketing: Politics, Ariel Deitz - Thursday, May 12, 2016
When we sit down with political campaign planners, there is little ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
Connected Thinking, Chuck Martin - Tuesday, May 10, 2016
Beacons were always good at being able to trigger a message ...
- Ibotta Launches Dynamic Segmentation, Partners With LiveRamp
Real-Time Daily, Tobi Elkin - Wednesday, May 11, 2016
Ibotta, a mobile shopping app that helps retailers increase incremental sales a ...
- Lotame Partners With Infogroup Media Solutions To Monetize Vertical Audiences Cross-Channel
RTBlog, Tobi Elkin - Wednesday, May 11, 2016
There's a lot of chatter about cross-device and cross-screen measurement. Lots ...
- Most Ad Tech Buyers Manage DMPs Internally
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 10, 2016
A survey by Technology Business Research of 241 ad tech buyers fou ...
- If It's Not The Snapchat Election, What Is It?
Red, White & Blog, Philip Rosenstein - Tuesday, May 10, 2016
Going back to the presidential election in 2000, digital media have be ...
- Yahoo Launches Custom Audience Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Yahoo joined the ranks of companies supporting custom audience targeting with first-par ...
- News360 Extends NativeAI Platform With Native Advertising Capabilities
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
News360, a personalized news-discovery platform, announced new native advertising capabilities as ...
- Are Brands Missing Key Audiences With Data-Driven Targeting?
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
Is data-driven targeting causing marketers to limit their reach, to a poi ...
- You Are What You Play: Spotify Expands Data Use
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
Spotify has teamed up with Krux to use streaming music data f ...
- Time Inc. Gets Q1 Revenue Boost From Viant, Launches People-Based Ads
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Time Inc. on Thursday reported it grew revenue 1%. Its digital advertisi ...
- WideOrbit And 4C Partner To Bring Social Media Intelligence To Programmatic TV Buying
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Ad-tech provider Wide Orbit, Inc. said it partnered with 4C, a da ...
- Quantcast Announces Partnerships With Political Data Providers For Election
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 4, 2016
Quantcast announced partnerships with four political data providers—Data Trust, i360, L2 a ...
- Targeting Digital Teens (Generation Z)
Email Insider, David Baker - Wednesday, May 4, 2016
Like the teen generations that came before them, today's teens are concern ...
- Let's Make Online Advertising Great Again!
Online Spin, Cory Treffiletti - Wednesday, May 4, 2016
There's a simple way to make advertising great again. It's called emotio ...
- Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMO
Real-Time Daily, Felicia Greiff - Friday, April 29, 2016
Cardlytics announced its new Syndicated Audiences solution available through The Trade De ...
- Why Booming Ad Tech M&A Is Bad News For IPOs
Real-Time Daily, Bill Wise - Friday, April 29, 2016
The ad tech market is seeing an uptick in big-name M&A transaction ...
- Building Personal Relationships Through Data
MediaDailyNews, Beth Donnelly Egan - Thursday, April 28, 2016
When it comes to brand relationships, it's not about the product, b ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 26, 2016
The Tennessee Department of Tourist Development worked with global marketing agency V ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
RTBlog, Tobi Elkin - Tuesday, April 26, 2016
What's holding budget back from in-app mobile programmatic advertising? The lack ...
- PaperG Rebrands As 'Thunder,' Launches New Creative Tool For Facebook
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Creative management platform PaperG has rebranded as "Thunder" and launched a n ...
- YuMe Urges Shareholders To Vote For Its Director Picks, Support Strategic Plan
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Audience technology provider YuMe on Monday sent a letter to stockholders ...
- Keeping Up With Privacy Concerns In Online Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
In a post on the Federal Trade Commission's (FTC) blog, Jessica Ric ...
- WPP, IPG, Vizio, Others Sued For Brokering In Personally Identifiable Data
MAD, Steve McClellan - Thursday, April 21, 2016
The two named plaintiffs in the suit are Robyn Kuntzmann of Multnom ...
- Bain Study Emphasizes Dazzle -- And Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2016
Using data to inform marketing decision has become the lifeblood of mo ...
- Twitter Makes It Easier For Large Brands To Target Smaller Groups
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Adweek reports that Twitter is making it easier for larger brands ...
- Data Management Platforms Growing More Important In China
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
While programmatic advertising is growing in China, data management platforms (DMPs) a ...
- 10 Billion Clothing, Footwear Products Joining The Internet Of Things
Connected Thinking, Chuck Martin - Monday, April 18, 2016
Just about anything that can be worn is about to become pa ...
- Lost Keys Or Suitcase? IoT Peer Power Steps In
Connected Thinking, Chuck Martin - Sunday, April 17, 2016
Ask any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The Ante
Connected Thinking, Chuck Martin - Thursday, April 14, 2016
Beacons are growing up. After Apple pretty much owned the beacon marketplac ...