- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- Fox Corp.-News Corp. Possible Recombination Draws Negative Investor, Analyst Reaction
Television News Daily, Wayne Friedman - Monday, October 17, 2022
The announcement by Fox Corp. and News Corp. that they are havi ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Iterable Moves Into Australia And New Zealand
Email Marketing Daily, Ray Schultz - Wednesday, September 28, 2022
The Iterable ANZ team will be headed by Jeremy Smith. ...
- Holiday Downcast: Worldwide Spending Is Being Cut By Billions
Email Insider, Ray Schultz - Friday, September 23, 2022
Almost a third of U.S. consumers say they are facing financial distres ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By Email
Email Insider, Ray Schultz - Thursday, August 25, 2022
Gen Z is least likely to have purchased by email, and millennia ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- Naiman Tapped As Tug's Managing Director, Toronto
MAD, Fern Siegel - Monday, August 22, 2022
Darra Naiman is expected to drive continued growth for the digital performance-marketi ...
- Snapchat Unleashes Dragons With HBO Max's 'House of the Dragon' AR Filters
Digital News Daily, Colin Kirkland - Friday, August 19, 2022
To coincide with the "Game of Thrones" prequel, Snap and HBO M ...
- Kindred Shoppers: In-Store Beats Online Worldwide - Except In Two Countries
Email Insider, Ray Schultz - Friday, August 19, 2022
In the U.S., 46% prefer shopping in stores, while 28% would rath ...
- Google Not Liable For Links To Defamatory Content, Search Engine Is Not A 'Publisher'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2022
Marking a victorious ruling for Google, a high Australian court found th ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- MessageMedia Acquires Smooth Messenger
Email Marketing Daily, Ray Schultz - Friday, July 15, 2022
Brands can send text messages to customers when they visit a w ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Study: Small Businesses In U.S. Are Grim About The Economy
Email Marketing Daily, Ray Schultz - Thursday, July 7, 2022
Most are turning to online selling and using email, Bluehost reports. ...
- Lindsay Lohan Is 'Unexpected' Star Of Allbirds Campaign For Eco-Friendly Running Shoe
Marketing Daily, Todd Wasserman - Friday, July 1, 2022
Lohan says she has never been a runner, so the choice w ...
- Data Detour: Lack Of Teamwork Impairs Both Access And Marketing At Most Firms
Email Insider, Ray Schultz - Wednesday, June 29, 2022
Almost all companies want to make better use of existing data ...
- Tremor International Makes $25M Investment In Smart TV Operating System
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Tremor International's platform Unruly will be the exclusive supply-side platform in t ...
- Orphaned Carts: Why Shoppers Give Up On The Buying Process
Email Insider, Ray Schultz - Monday, June 6, 2022
One study points to shipping costs, and that sounds just about ri ...
- Email Key In Brand Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 13, 2022
Most consumers have opted in to email/SMS communications, the Lacek Group repo ...
- Constant Contact Finalizes Purchase Of Vision6, Australian Email Software Firm
Email Marketing Daily, Ray Schultz - Friday, April 8, 2022
The purchase follows last's year spinoff of Constant Contact as a stand-alo ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Speaking My Language: Shoppers Say Product Info They Get Is Mostly Good
Email Insider, Ray Schultz - Thursday, March 24, 2022
Consumers are mostly satisfied with product information they get through various channel ...
- Global Regulators Begin Monitoring Crypto Ads
Marketing Daily - Top of the News, Todd Wasserman - Wednesday, March 23, 2022
In the U.K., Australia, India, Spain and Singapore, regulators have begun looki ...
- Study Finds Australian Shoppers Prefer Email For Promotions, Text For Delivery Notices
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
The top reason Australian consumers opt out is that they are getti ...
- Sales-Marketing Split Hurts Growth At Most Firms: Study
Email Marketing Daily, Ray Schultz - Monday, February 28, 2022
Brands struggle to define marketing's contribution to revenue, SugarCRM reports. ...
- LiveRamp Reveals New Brand Identity, Announces Adobe Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
LiveRamp on Thursday launched a "more modern approach" to its brand identi ...