- Tourism Australia Launches Global Campaign As Its Borders Open To The Fully Vaccinated
MAD, Fern Siegel - Tuesday, February 15, 2022
This is the first Tourism Australia campaign since the pandemic and t ...
- Data Downer: CRM Output Is Often Inaccurate And Costly
Email Insider, Ray Schultz - Thursday, February 10, 2022
Employees mislead decision makers with false data, while poor quality affects sale ...
- eBay Adds Promoted Listings Express Auction-Type Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, February 3, 2022
Inspired by seller feedback, Promoted Listings Express were developed to help selle ...
- BNPL: Brands' Digital Spend Surpasses Nearly $90M To Advertise Service In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
MediaRadar, an ad intelligence platform, has seen massive growth for BNPL sin ...
- Constant Contact To Acquire Australian SMS, Email Platform Vision6
Email Marketing Daily, Ray Schultz - Tuesday, January 11, 2022
Both firms specialize in serving small businesses, government agencies and nonprofits. ...
- Email Outage Reportedly Caused By 'Extreme' Australian Weather
Email Marketing Daily, Ray Schultz - Monday, December 27, 2021
iiNet service in Australia was affected on Christmas Day and Boxing ...
- Anne Rice Vampire Legacy Lives On In New AMC+ Drama
TVBlog, Adam Buckman - Wednesday, December 15, 2021
In the same week that the great vampire author Anne Rice die ...
- Easy To Say Yes: Consumers Ignore And Delete The Emails They Signed Up For
Email Insider, Ray Schultz - Wednesday, December 8, 2021
U.S. consumers exceed the world average in always or often ignoring ...
- Global Businesses Seek To Match, Exceed Consumers' DX Expectations In '22
Performance Marketing Insider, Nina Lentini - Tuesday, November 30, 2021
Despite brands' desire to deliver adaptive digital experiences (DX) they still fa ...
- Clearview's Facial Recognition System Violated Australians' Privacy, Regulator Says
Digital News Daily, Wendy Davis - Wednesday, November 3, 2021
Clearview AI's practices "fall well short of Australians' expectations for the protecti ...
- Dentsu Creates 'Attention' Metric For Media Planning And Buying
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
The ad industry has realized that "device metrics" that were proxies f ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in t ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...
- eBay Promoted Listings Advanced Becomes Available To All Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 22, 2021
The cost-per-click model gives sellers access to promote their listings in t ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- 'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
MediaDailyNews, Colin Kirkland - Friday, September 3, 2021
Swimply gives homeowners the ability to make money off their unused spac ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digit ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K ...
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
RTBlog, Joe Mandese - Monday, August 23, 2021
Evidence is mounting that the global ad economy -- at least ...
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Performance marketing agency NP Digital made two strategic new hires recently, ...
- To Tell The Truth: Consumers Trust User-Generated Content The Most
Email Insider, Ray Schultz - Wednesday, August 18, 2021
Shoppers demand authenticity -- and they say user-generated content provides it, Stack ...
- Banks Step Up Security To Reduce Cloud Computing Risks, Google Survey Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, August 12, 2021
A Google cloud study shows financial institutions are increasing their use ...
- YouTube Suspends Sky News Australia For COVID Misinformation
Digital News Daily, Karlene Lukovitz - Monday, August 2, 2021
The media outlet's site apologized for old videos that violate YouTube's poli ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privac ...
- Facebook Backs Local Australia Newspaper Fund
Around the Net In Publishing, Ray Schultz - Friday, July 2, 2021
Facebook will provide money for an "innovation fund" for 170 regional Australian newspaper ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading t ...
- Buy Shy: What Stops Consumers From Ordering Online
Email Insider, Ray Schultz - Friday, June 11, 2021
Delivery charges are the biggest barrier to ordering online -- at lea ...
- Microsoft Audience Ads Expands To Other Countries
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 3, 2021
Microsoft Audience Ads, the company's native advertising solution, is now available ...
- Microsoft Audience Network Tool Now Imports Facebook Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft has built a way to port campaigns running in Facebook Audien ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exerci ...