Australian consumers widely prefer email as the channel for promotional messages. But they would rather get notifications via text or phone, according to The Future Of Cross-Channel Marketing, a study by DotDigital.
The respondents say these marketing channels help them make purchasing decisions:
Here are their preferred methods for receiving online shopping delivery updates:
Australian consumers are quick to unsubscribe from emails, opting out for these reasons:
Power Retail surveyed 5,000 Australian shoppers in August 2021.