- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in t ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...
- eBay Promoted Listings Advanced Becomes Available To All Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 22, 2021
The cost-per-click model gives sellers access to promote their listings in t ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- 'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, Instagram
MediaDailyNews, Colin Kirkland - Friday, September 3, 2021
Swimply gives homeowners the ability to make money off their unused spac ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digit ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K ...
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
RTBlog, Joe Mandese - Monday, August 23, 2021
Evidence is mounting that the global ad economy -- at least ...
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Performance marketing agency NP Digital made two strategic new hires recently, ...
- To Tell The Truth: Consumers Trust User-Generated Content The Most
Email Insider, Ray Schultz - Wednesday, August 18, 2021
Shoppers demand authenticity -- and they say user-generated content provides it, Stack ...
- Banks Step Up Security To Reduce Cloud Computing Risks, Google Survey Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, August 12, 2021
A Google cloud study shows financial institutions are increasing their use ...
- YouTube Suspends Sky News Australia For COVID Misinformation
Digital News Daily, Karlene Lukovitz - Monday, August 2, 2021
The media outlet's site apologized for old videos that violate YouTube's poli ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privac ...
- Facebook Backs Local Australia Newspaper Fund
Around the Net In Publishing, Ray Schultz - Friday, July 2, 2021
Facebook will provide money for an "innovation fund" for 170 regional Australian newspaper ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading t ...
- Buy Shy: What Stops Consumers From Ordering Online
Email Insider, Ray Schultz - Friday, June 11, 2021
Delivery charges are the biggest barrier to ordering online -- at lea ...
- Microsoft Audience Ads Expands To Other Countries
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 3, 2021
Microsoft Audience Ads, the company's native advertising solution, is now available ...
- Microsoft Audience Network Tool Now Imports Facebook Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft has built a way to port campaigns running in Facebook Audien ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exerci ...
- Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
MediaDailyNews, Joe Mandese - Friday, May 14, 2021
The major Anglo markets -- and the U.S. in particular -- appe ...
- Paramount+ Sets August Launch for Australia
Digital News Daily, Karlene Lukovitz - Monday, May 10, 2021
ViacomCBS, which acquired Australian linear Channel Ten in 2017, will rebrand Ten ...
- WPP Merges GroupM, WT Data Units To Form New Data Consultancy
MAD, Steve McClellan - Tuesday, April 27, 2021
The company, dubbed Choreograph, will operate within GroupM and offer services includi ...
- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creati ...
- Demand Science Completes UK And Ireland B2B Acquisitions
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Demand Science has completed its acquisition of demand-generation platform Internal Results a ...
- Raedium Digital Now Being Liquidated: Report
Email Marketing Daily, Ray Schultz - Monday, April 19, 2021
Email agency Raedium Digital, based in Melbourne, Australia, has closed its door ...
- Google Misled Consumers Over Data Location Setting, Australian Court Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Although Google denies any wrongdoing in the way it configures location setting ...
- In First Post-Pandemic Comp, Publicis Continues To Lag
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
In its first quarter to reflect the year-over-year impact of the pandemi ...
- Allied Global Marketing Expands To APAC
MAD, Larissa Faw - Thursday, April 1, 2021
The APAC operations will be led by Jaime Crick as managing directo ...
- Pinterest Launches Its First B2B Ad Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, April 1, 2021
Pinterest launched its first B2B campaign Thursday in 6 global markets ...
- Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
Fueled by demand for new smartphones, as well as the rollout ...