• by Larissa Faw , April 1, 2021

Los Angeles-based Allied Global Marketing is expanding to APAC  with the opening an office in Sydney, Australia. 

This new location strengthens the full-service integrated marketing agency’s footprint following the 2018 opening of a London office. The company now totals 400 team members across 23 global offices.

The APAC operations will be led by Jaime Crick as managing director, reporting to Chief Global Strategist Adam Cunningham. He will be supported with new hires to be announced later. 

Crick has worked in digital marketing for over two decades, starting with  DoubleClick’s international media business in Dublin in 1999. In Australia, after serving in senior business development, product and strategic sales roles at Telstra’s digital advertising division, Crick co-founded the social video advertising and content business, Boom, where he built and networks of social influencers and creator talent, including Australia’s first YouTube multi-channel network. 

Joining creative agency Emotive as part of its launch team in 2015, he built and ran its content distribution and analysis offering, delivering campaigns for brands such as Optus, HelloFresh, Amazon’s Audible, Google, Coca-Cola and Unilever.