- Ford CMO Farley Gets More Duties
Marketing Daily, - Monday, November 5, 2007
Jim Farley, Ford Motor Co.'s new CMO, will also lead U.S. marketin ...
- Toyota, DeGeneres Team In Retro, Live TV Advertising
Marketing Daily, Karl Greenberg - Monday, November 5, 2007
[Automotive] In the pitch, talk show host Ellen DeGeneres demonstrated the Highland ...
- Deal Puts Infiniti EX In Bloomingdale's Holiday Windows
Marketing Daily, Karl Greenberg - Monday, November 5, 2007
[Automotive] "Being able to celebrate the holidays with Bloomingdale's allows Infiniti ...
- DeGeneres Pitches Toyota Highlander In Retro 'Spot'
MediaDailyNews, Karl Greenberg - Monday, November 5, 2007
Boomers may remember Jack Paar and Ed Sullivan pausing to pitch the ...
- Ford, Chrysler Sales Slide; GM, Asians Rise
Around the Net In Brand Marketing, Thom Forbes - Friday, November 2, 2007
Both Ford and Chrysler revealed big sales declines yesterday that seem ...
- Five To Vie For Massive Hyundai/Kia Media Biz
Around the Net In Media, William Spain - Friday, November 2, 2007
Five shops are in contention for Hyundai/Kia's massive media business, insiders say--includi ...
- Chrysler Pares Vehicle Portfolio, Cuts 10,000 Jobs
Marketing Daily, Karl Greenberg - Friday, November 2, 2007
[Automotive] The company says the discontinued vehicles are "nearing the end ...
- A Hatchback By Any Other Name Is A ...
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
Shush! The hatchback is back, but don't call it a hatchback. " ...
- Porsche Opens Cinema On Web Site
Marketing Daily, - Thursday, November 1, 2007
Porsche is bringing its own car-focused take on YouTube to its consum ...
- Michelin Goes Global With Eco-Message
Marketing Daily, - Thursday, November 1, 2007
Tire maker Michelin is bringing a "green" message about its tires ...
- IntelliChoice Ranks Certified Pre-Owned Programs
Marketing Daily, Karl Greenberg - Thursday, November 1, 2007
[Automotive] "What CPO does for automakers and dealers is become a re ...
- Chrysler, 'House Of Payne' Team On Town & Country Minivan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2007
[Automotive] The manager of Chrysler advertising and Chrysler global brand communications sa ...
- Chrysler Taps Cataldo For Business Development
Marketing Daily, - Wednesday, October 31, 2007
Chrysler LLC has named L. John Cataldo vice president/business development and merge ...
- Goodyear Adds Marketing Position
Marketing Daily, - Tuesday, October 30, 2007
Goodyear Tire & Rubber Co. has named Brett Ponton to the n ...
- Chrysler's CEO Gets A Grilling At The MPA Meeting
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2007
[Automotive] "I'm not a designer but consumer," says Robert Nardelli. "I spe ...
- The Iron Belt Wraps Around Domestic-Only Auto Owners
Research Brief, Jack Loechner - Tuesday, October 30, 2007
A newly released 88-Market national report from The Media Audit, analyzing automobi ...
- VW America Appoints, Realigns
Marketing Daily, - Monday, October 29, 2007
Volkswagen of America, Inc. has made executive appointments and realigned the ...
- O'Neill Quits Reynolds And Reynolds
Marketing Daily, - Monday, October 29, 2007
Finbarr O'Neill, the famed auto marketer who virtually created the idea ...
- Ford To Bow Updated Bullitt
Marketing Daily, - Monday, October 29, 2007
Ford is bringing back the Bullitt. The company announced that the icon ...
- Ford Campaign For Sync Centers On Singer Juanes
Marketing Daily, Karl Greenberg - Friday, October 26, 2007
[Automotive] "We know the Hispanic market has high adoption and usage rat ...
- Hyundai Taps Romero For Multi-Culti Marketing Role
Marketing Daily, - Thursday, October 25, 2007
Hyundai Motor America has named Patricia Romero national manager of multicultural marketi ...
- Cross-Media Case Study: Changing Lanes
OMMA Magazine, Christine Champagne - Thursday, November 29, 2007
Hyundai's new campaign strives to bang the dents out of a batter ...