Porsche is bringing its own car-focused take on YouTube to its consumer Web site. The new program, called "Web Cinema," lets consumers view video assets around Porsche racing and cars. It includes
product-development documentaries, inside-the-factory research and sounds of various engines from its vehicles. The films are at porscheusa.com.
In addition to audio files, browsers
will find the movies "True to yourself" about the Porsche Cayman S and "No" about the 911 Carrera 4/4S both presented with the Golden Camera Award in Hollywood. Reports from the American Le Mans
Series and Transyberia Rally are also available.