- Toyota Targets "Generation X" & Family
Around the Net In Media, William Spain - Monday, January 14, 2008
Toyota is targeting the "Generation X" family in ads for its n ...
- General Motors Chair Talks Trash, Debuts New Hummer
Marketing Daily, Karl Greenberg - Monday, January 14, 2008
[Automotive] Rick Wagoner held forth on all things alternative Sunday at t ...
- Mercedes-Benz Unveils GLK, Outlines Marketing Support
Marketing Daily, Karl Greenberg - Monday, January 14, 2008
[Automotive] A new TV spot breaks next week with regional and nation ...
- Race To Make Electric Cars Stalled By Battery Problems
Around the Net In Brand Marketing, Thom Forbes - Friday, January 11, 2008
...
- Fashion Shows Give Automakers Color Cues
Around the Net In Brand Marketing, Thom Forbes - Friday, January 11, 2008
Car companies are paying more attention to color because consumers are. Havi ...
- Chrysler Cuts Lead To BBDO, PhD Layoffs
Around the Net In Media, William Spain - Friday, January 11, 2008
At least two Omnicon Group agencies that handle ads for Chrysler ha ...
- Panic At The Disco To Headline Honda Tour
Marketing Daily, - Friday, January 11, 2008
The rock band Panic At The Disco will headline the 8th annu ...
- Kia Motors Inks Multi-Year Partnership With NBA
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Kia CEO Len Hunt said the deal complements Kia's sponsorship ...
- A Pleased Mitsubishi Re-ups With Arena Football
Marketing Daily, Karl Greenberg - Friday, January 11, 2008
[Automotive] Dan Kuhnert, EVP/sales and marketing, says Mitsubishi found the relationship ...
- India's Tata Motors Unveils Ultracheap $2,500 Car
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 10, 2008
...
- BBDO To Slash Jobs After Chrysler Cutbacks
Around the Net In Media, William Spain - Thursday, January 10, 2008
...
- General Motors To 'Drive' GOP Convention
Marketing Daily, - Thursday, January 10, 2008
General Motors may be headquartered in a bluish/reddish state, but the Gener ...
- KPMG: Industry Is Past Rockiest Part Of Road
Marketing Daily, Karl Greenberg - Thursday, January 10, 2008
[Automotive] The next phase, says the auditing firm, will be a revoluti ...
- Chrysler Cuts Fleet Sales 20%
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 9, 2008
Chrysler wants to reduce its sales of vehicles to government and commerci ...
- Hyundai Gambling Name Can Sell Genesis
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 9, 2008
Hyundai is boldly jumping into the market for $30,000-plus sedans--a crowded fie ...
- GM Will Unveil Fuel-Cell Caddy At CES
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 8, 2008
Rick Wagoner, General Motor's chairman and CEO, will introduce a new fuel-ce ...
- National Car, Northwest Team For Promo
Marketing Daily, - Tuesday, January 8, 2008
National Car Rental has partnered with Northwest Airlines to launch a n ...
- How Delightful Do We Find Cars? Let Them Count The Ways
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2008
[Automotive] A consultancy tallies up the number of times consumers describe ...
- Initiative Drives Off With Hyundai, Kia
MediaDailyNews, Joe Mandese - Tuesday, January 8, 2008
In a strong start to the New Year for Interpublic's Initiative uni ...
- GM Exploring Cars That Drive Themselves
Around the Net In Brand Marketing, Thom Forbes - Monday, January 7, 2008
...
- New Chevy Malibu In Short Supply. That's Good. Wait, It's Bad
Marketing Daily, Karl Greenberg - Monday, January 7, 2008
[Automotive] Some analysts say the shortage of product in showrooms reflects t ...
- Even Pickup Sales Stalled Last Year
Around the Net In Brand Marketing, Thom Forbes - Friday, January 4, 2008
Auto companies have long relied on pickups as a steady supplier ...
- Toyota Passes Ford In Drive To Become No. 2 In U.S.
Marketing Daily, Karl Greenberg - Friday, January 4, 2008
[Automotive] In a rocky year of credit crisis, gasoline prices and investo ...
- Monroe Struts Its Stuff In Squirrelly New Campaign
Marketing Daily, Nina Lentini - Friday, January 4, 2008
[Automotive] The campaign is "in its infancy," says Ric Alameddine, VP/marketing a ...
- General Motors Turns Its Attention To 'Next' New Thing
Marketing Daily, Karl Greenberg - Friday, January 4, 2008
[Automotive] Scot Keller, head of GM brand communications, says the new si ...
- Tata Motors In Pole Position To Acquire Jaguar, Land Rover
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 3, 2008
Ford has entered into "focused negotiations at a more detailed level" wi ...
- At The Motorcycle Show In N.Y., A Pitch For City Scooters
Marketing Daily, Karl Greenberg - Thursday, January 3, 2008
[Automotive] Piaggio has been lobbying mayors in major cities to push f ...
- Comcast Reaches Deal For Vehicle Registration Data
MediaDailyNews, David Goetzl - Thursday, January 3, 2008
Comcast's local ad sales division has reached a new deal to recei ...
- Hyundai Targets 20% Rise in Global Car Sales
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 2, 2008
...
- Lutz' Right-Brain Approach Finally Impacting GM Cars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 2, 2008
Because it takes years for a vehicle to go from a drawi ...