- Ford Moving Forward With Lincoln MKT Luxury Crossover
Around the Net In Brand Marketing, Thom Forbes - Monday, March 17, 2008
Although Ford officially says it has not made a final decision ...
- Ford Reshuffles Top Executives
Marketing Daily, - Monday, March 17, 2008
The Dearborn, Mich. automaker is streamlining its officer-level organizational structure. Stephen Ode ...
- Bridgestone, Hockey League In Multi-Year Promo Deal
Marketing Daily, Karl Greenberg - Monday, March 17, 2008
[Automotive] The deal with the NHL gives the company's U.S. and Canadi ...
- Mercedes-Benz Redefines Fashion Week With Microsite
Marketing Daily, Tameka Kee - Monday, March 17, 2008
[Automotive] When Mercedes-Benz USA signed on as the title sponsor of IMG ...
- Critical Mass, Mercedes-Benz Redefine Fashion Week With Microsite
Online Media Daily, Tameka Kee - Monday, March 17, 2008
When Mercedes-Benz USA (MBUSA) signed on as the title sponsor of IMG ...
- Toyota Markets Matrix At Asian-American Film Festival
Marketing Daily, Karl Greenberg - Friday, March 14, 2008
[Automotive] Toyota's Cindy Knight says the automaker is launching simultaneous campaigns f ...
- Big Apple Welcomes Auto Show
Marketing Daily, Karl Greenberg - Friday, March 14, 2008
The New York auto show is the caboose at the end ...
- Ford Caves to Anti-Gay Boycott ... Or Does It?
Marketing Daily, Erik Sass - Friday, March 14, 2008
[Automotive] Earlier this week, the American Family Association declared victory after ...
- McNabb Leaves Nissan; Reportedly Headed For Detroit
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
Mark McNabb, senior vice president-sales and marketing for the Nissan and Infini ...
- Chrysler Chair Overhauls Products, Sales, Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
Chrysler's new vice chairman, James E. Press, is a veteran of ...
- Ford Caves To Pressure Group; Pulls Ads From Gay Media
Around the Net In Media, William Spain - Thursday, March 13, 2008
The American Family Association has called off a two-year boycott of Fo ...
- Honda Takes Cue From DogCars.com
Marketing Daily, - Thursday, March 13, 2008
Honda's agency, RPA, took a recommendation its client got for its Eleme ...
- Lexus Bags The Swag In Upcoming Vehicle Events
Marketing Daily, Karl Greenberg - Thursday, March 13, 2008
[Automotive] Starting this year, Lexus will replace its "Taste of Lexus" lifesty ...
- GM Reworks Planworks, Touts 'New' Integrated Model
MediaDailyNews, Joe Mandese - Wednesday, March 12, 2008
At a time when some big marketers are going the customized approac ...
- Volvo Heads Back To New Jersey; Belec To Marketing Post
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 11, 2008
Ford is moving the U.S. unit back of Volvo from Irvine, Calif ...
- Ford Taps Anne Belec To Head Global Marketing
Marketing Daily, - Tuesday, March 11, 2008
Belec had been president/CEO of Volvo's North American operations. She will ...
- Lexus Zeroes In On 'F' In New Ads For IS-F Sports Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 11, 2008
[Automotive] Brian Bolain, national interactive automotive events manager, says the F campai ...
- Dealerships' Online Marketing Growing Increasingly Savvy
Marketing Daily, Karl Greenberg - Tuesday, March 11, 2008
[Automotive] "The data show the emergence of specialized Internet media buyers ...
- Buick Dangles Tiger As 'Your Caddy' In New Promotion
Marketing Daily, Karl Greenberg - Monday, March 10, 2008
[Automotive] Buick will support with an integrated TV, print, interactive and rad ...
- Toyota Makes A Sharp Turn On The Web
Around the Net In Brand Marketing, Thom Forbes - Friday, March 7, 2008
...
- Culture Clashes Hamper Hyundai's U.S. Push
Around the Net In Brand Marketing, Thom Forbes - Friday, March 7, 2008
On Feb. 8, Byung Mo Ahn, the president of Kia Motors, fir ...
- Chrysler Dodge Promo Puts Nascar Moms On Track
Marketing Daily, - Friday, March 7, 2008
Chrysler's Dodge division has launched a promotion called "Wave the Green Flag ...
- Honda Gets Viewage At PGA Resorts In Deal
Marketing Daily, - Friday, March 7, 2008
American Honda Motor Co. has inked a three-year deal with PGA Nation ...
- Despite Gas Hikes, Hybrid Sales Aren't Booming, Study Shows
Marketing Daily, Karl Greenberg - Friday, March 7, 2008
[Automotive] The study also finds that new-vehicle buyers who say they a ...
- Luxe Car Owners Prefer Hybrids For Second Buy
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 6, 2008
A new study says that luxe car owners are more than twi ...
- High-Efficiency Lithium-Ion Battery To Power New GM Hybrids
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 5, 2008
GM will introduce a new high-efficiency lithium-ion battery on one of i ...
- KBB Cites Gas Price Effect On Car Buying
Marketing Daily, - Wednesday, March 5, 2008
Kelley Blue Book Marketing Research says in its latest study that high ...
- Ford's Newest Hispanic Campaign Turns On 'Luchadores''
Marketing Daily, Karl Greenberg - Wednesday, March 5, 2008
[Automotive] The effort uses the Mexican version of professional wrestling--in which mask ...
- Traffic Jam Of Brands Slows GM Turnaround
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 4, 2008
The eight brands in General Motor's portfolio often compete with each other--bo ...
- February Was A Flop For Everyone But Mercedes-Benz
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2008
[Automotive] The good news for the Big Three was that their effor ...