- Google Click-To-Message Search Ads Connect Kia With Mobile Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2016
Kia's early success in click-to-message search text ads, which Google announced Monda ...
- Apple's Auto Ambitions On Thin Ice
Around the Net in IoT, Gavin O'Malley - Monday, October 17, 2016
The executives heading up Apple’s “car strategy” reportedly have until late 20 ...
- Ford Focuses On Breast Cancer Awareness
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2016
"With all eyes on Sunday football, we have the unique opportunity ...
- Honda Next-Gen CR-V Unveiled At Turbocharged Press Event
Marketing Daily - Top of the News, Thom Forbes - Friday, October 14, 2016
Honda did the "reveal" thing with its 2017 CR-V inside Shed ...
- Chrysler Uses Social To Pitch New Car-Buying Segment: Kids
The Social Graf, Erik Sass - Thursday, October 13, 2016
A new social media campaign from Fiat Chrysler Automobiles directly targets ki ...
- BMW, Hyundai Tops In Tech Experience
Marketing: Automotive, Tanya Gazdik - Tuesday, October 11, 2016
Just what the auto industry needs, another study, more awards. ...
- Lessons You Can Learn From The Auto Industry
Performance Marketing Insider, Aaron Baar - Tuesday, October 11, 2016
Search, and its ability to help people find what they want, wh ...
- Enthusiasm Grows For Self-Driving Cars; 70% Want A Test Ride
Connected Thinking, Chuck Martin - Monday, October 10, 2016
Consumers may be warming to the idea of self-driving cars. Testing ...
- Honda Offers Consumers 360-Degree View
Marketing Daily, Tanya Gazdik - Sunday, October 9, 2016
"This type of immersive video allows customers to engage in content ...
- Automakers Plug In To The Future At Paris Motor Show
Marketing Daily - Top of the News, Thom Forbes - Friday, October 7, 2016
The buzz out of the Paris Motor Show this year is th ...
- GM Vehicles Can Email You Now
Email Marketing Daily, Jess Nelson - Thursday, October 6, 2016
General Motors will be embedding OnStar Business Driver, a new in-vehicle advertisi ...
- Twitter Amplify Inks Deal With The CW, Ford Motor
Television News Daily, Wayne Friedman - Tuesday, October 4, 2016
Continuing to pursue TV-related ad deals, Twitter disclosed an "upfront" deal wi ...
- U.S. Auto Sales Fall Slightly
Marketing Daily, Tanya Gazdik - Tuesday, October 4, 2016
Auto sales declined slightly in September, but the tally was not ...
- NEW! In Geico Ad, Sleeping Beauty Isn't Really Asleep
Out to Launch, Amy Corr - Monday, October 3, 2016
Even Sleeping Beauty needs some alone time, meaning all that slumbering mig ...
- Honda Partners With Adam Savage,Tested For Ridgeline
Marketing Daily, Tanya Gazdik - Monday, October 3, 2016
"Challenging convention is a common thread that the Honda Ridgeline and Ad ...
- African-American Buying Power Tops $1 Trillion
Marketing Daily, Tanya Gazdik - Monday, October 3, 2016
African-American consumers played a major role in the rush to auto dealer ...
- Google Widens 'Waze Rider' Ride-Sharing Service
Around the Net in Mobile, Gavin O'Malley - Friday, September 30, 2016
Taking on Uber and Lyft, Google is now offering its Waze Rid ...
- Nissan Jumps On Star Wars Bandwagon
Marketing Daily, Tanya Gazdik - Friday, September 30, 2016
For the truly diehard fan, Nissan will produce a limited-volume "Star War ...
- Hyundai Joins With NFL For Social Promo
Marketing Daily, Tanya Gazdik - Friday, September 30, 2016
"The social media platform provides a great channel for us to conne ...
- Why There Are So Many Chevy Silverados Parked At Kohl's
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2016
Each store's shoppers have distinct automotive buying habits. Kohl's shoppers are almo ...
- 74% Of Millennials Would Use More IoT Devices If Confident In Security
AI & IoT Daily, Chase Martin - Wednesday, September 28, 2016
Consumers say the possibility of being hacked deters them from fully usi ...
- Mercedes-Benz Engages In 'Week Of Caring'
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2016
"Top research from institutions such as Boston College validates what we believ ...
- Despite Intrigue With Self-Driving Vehicles, Consumers Still Crave Control
Marketing: Automotive, Tanya Gazdik - Wednesday, September 28, 2016
American drivers are a conflicted bunch. On one hand, we are fascinat ...
- In-Car Infotainment Projected To Dominate In Connected Cars
AI & IoT Daily, Chase Martin - Sunday, September 25, 2016
Automakers aim to connect cars to each other and the majority ...
- Nice Form: New Toyota Campaign Features Back-Flipping NASCAR Star
MAD, Larissa Faw - Friday, September 23, 2016
Toyota is teaming with NASCAR driver Carl Edwards for the automaker's seco ...
- Kia Targets Millennials With Short Attention Spans
Marketing Daily, Tanya Gazdik - Friday, September 23, 2016
"Whenever we can make people laugh and associate good feelings with o ...
- Tesla Expands Reach With Model X
Marketing Daily, Tanya Gazdik - Wednesday, September 21, 2016
"If Tesla is going to succeed over the long term, it nee ...
- McLaren Denies Apple Acquisition Report
Around the Net In Media, Gavin O'Malley - Wednesday, September 21, 2016
McLaren is denying a
report that Apple is trying to b ...
- Researchers Remotely Hack Tesla Model S, Abruptly Brake Moving Car, Open Trunk, Move Seats
Connected Thinking, Chuck Martin - Tuesday, September 20, 2016
Internet-connected cars, one of the larger promised elements within the Internet ...
- Don't Count Millennials Out As Car Buyers
Marketing Daily, Tanya Gazdik - Wednesday, September 21, 2016
"We're seeing an increase in lease applications, which indicates there's a wa ...