NEW! In Geico Ad, Sleeping Beauty Isn't Really Asleep

by Amy Corr @MediaPostOTL, October 3, 2016

Even Sleeping Beauty needs some alone time, meaning all that slumbering might be a ruse to catch up on reality TV. In the latest "It's What You Do" ad for Geico, the spellbound princess receives a visit from a dashing prince. Sadly, his kiss does not break the powerful sleep spell that she's under... because she's not under one.

Sleeping Beauty is faking it, in an effort to binge-watch her favorite trashy reality TV show. "If you want someone to leave you alone, you pretend like you're sleeping. It's what you do." Come back later, Prince Charming. The Martin Agency created the campaign.

ad campaign, automotive, insurance, tv

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