Even Sleeping Beauty needs some alone time, meaning all that
slumbering might be a ruse to catch up on reality TV. In the lates
t "It's What You Do" ad for Geico
, the spellbound princess
receives a visit from a dashing prince. Sadly, his kiss does not break the powerful sleep spell that she's under... because she's not under one.
Sleeping Beauty is faking it, in an effort to
binge-watch her favorite trashy reality TV show. "If you want someone to leave you alone, you pretend like you're sleeping. It's what you do." Come back later, Prince Charming. The Martin
Agency created the campaign.