- Jeep Wagoneer Shows Beautiful Things Can Still Get Dirty
Marketing Daily, Tanya Gazdik - Monday, December 23, 2024
Creative reminds consumers that they don't have to sacrifice beauty for capabil ...
- Ford Unveils Ranger Raptor North Edition Concept
Marketing Daily, Tanya Gazdik - Thursday, December 19, 2024
While the Ranger Raptor North Edition was designed to be an everyd ...
- Brad Rosenfeld Named General Manager Of The Hearst Magazines Auto Group
Publishers Daily, Ray Schultz - Thursday, December 19, 2024
Rosenfeld will assume the newly created position on Jan. 20. ...
- Lucid Motors Taps Giant Spoon, Launches First Brand Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 18, 2024
"This is about articulating and celebrating the ethos behind Lucid as ...
- Honda, Nissan Discuss Possible Merger
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, December 18, 2024
According to a report in the Nikkei newspaper, the two companies a ...
- General Motors Realigns Marketing Duties
Marketing Daily, Tanya Gazdik - Monday, December 16, 2024
Kurt Unkel has been hired as global director, head of media operatio ...
- Mini USA, Pantone Partner To Celebrate 'Mocha Mousse'
Marketing Daily, Tanya Gazdik - Saturday, December 14, 2024
The 2025 Mini Cooper Convertible, which arrives at dealers in January, w ...
- Genesis Adds To Marketing Exec Roster
Marketing Daily, Tanya Gazdik - Monday, December 16, 2024
Jignesh Patel, who comes on board in the new post of directo ...
- BMW Illustrates The Intergenerational 'Gift' Of Driving
Out to Launch, Fern Siegel - Friday, December 13, 2024
Experience the classic cool of the vintage BMW 1500 ...
- Dodge Takes Tongue-In-Cheek Approach For Dodge EV
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2024
Ad "gives common electric car tropes the middle finger and assures fa ...
- Hearst Magazines Buys MotorTrend Group
Publishers Daily, Ray Schultz - Thursday, December 12, 2024
The group includes such brands as 'MotorTrend,' 'Hot Rod' and 'Roadkill." ...
- Honda's Rose Parade EV Fleet To Make History
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2024
The automaker's "Electrified Dreams" float will be accompanied by a fully electrifi ...
- GM Pulls Plug On EV RoboTaxis
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, December 11, 2024
Employees were "blindsided" by GM's plan, finding out about it on Slac ...
- Volkswagen Taos Receives 'Facelift'
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2024
New Taos creative will be available for dealer use in the deal ...
- Amazon Auto Launches In 48 Cities
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2024
Vehicle shoppers can browse, order, finance and schedule pickup of a n ...
- GMC Sierra EV Denali Is Finally What An EV Needs To Be
Drive Time, Tanya Gazdik - Monday, December 9, 2024
No vehicle is perfect, but the Sierra checks a lot of t ...
- Chrysler Gets Into Holiday Spirit With Elf Search
Marketing Daily, Tanya Gazdik - Sunday, December 8, 2024
The holiday campaign, created by Razorfish, will run through Christmas Eve acro ...
- Jaguar's Strange Campaign: What It Owes To Apple
Mad Blog, Barbara Lippert - Thursday, December 5, 2024
Remember "Think Different"? This Jaguar campaign decapitates adverbs in a similar Apple-oni ...
- Toyota Debuts Holiday Effort, 'Best Friends' Support
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2024
Toyota is partnering with Best Friends Animal Society, the nation's largest no-ki ...
- Ford Partners With Fashion Brand
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2024
Ford Motor Co. is joining forces with Percival, a London-based fashion bran ...
- Google's Suzie Reider Joins Lyft
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2024
Reider has run multibillion-dollar revenue across video, search, display and location produ ...
- Stellantis CEO Resigns Amid Struggling Sales
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 2, 2024
Tavares and the board had increasingly "different views," the company said Sunda ...
- Test Drive: The Haves And Have-Nots Of Chevy Equinox EV Vs. Gas
Drive Time, Tanya Gazdik - Monday, December 2, 2024
Chevrolet kept the "Equinox" name on its new electric crossover SUV becau ...
- Lyft Introduces Restroom Finder
Marketing Daily, Tanya Gazdik - Sunday, December 1, 2024
It was selected as a key project in Lyft's June hackathon, whe ...
- Volkswagen's ID.Buzz Promises 'Life Half-Full'
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2024
Another spot is in the works will break during the "Saturday Nig ...
- Chevrolet Brings Back Holiday Spot
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2024
This year's creative, called "The Sanctuary," highlights a special relationship between ...
- Like VW's ID.Buzz, Hype For Scout Concepts Starts Early
Drive Time, Tanya Gazdik - Monday, October 28, 2024
"Buying a Scout should be as easy as buying a T-shirt ...
- Jeep Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2024
The automaker is using its famous "jump ball" approach to choosing ...
- Automotive TV Spending Up Nearly 29% In October
Marketing Daily, Tanya Gazdik - Wednesday, November 20, 2024
"During a busy sports month, automakers focused investment accordingly to get ...
- Nissan Shifts Senior Marketing Leadership
Marketing Daily, Tanya Gazdik - Tuesday, November 19, 2024
Allyson Witherspoon is adding U.S. chief marketing officer for the Nissan bra ...