- Volkswagen Campaign Promotes Soccer Inclusion
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2025
"Welcome To Our Turf" emphasizes the importance of representation across every pitc ...
- Automotive National TV Spending Rises Nearly 12%
Marketing Daily, Tanya Gazdik - Thursday, June 19, 2025
Sports-related programming accounted for over 60% of the auto industry's total nation ...
- Jeep Plays Up 'Jurassic World Rebirth' Partnership
Marketing Daily, Tanya Gazdik - Wednesday, June 18, 2025
Both Jeep and the movie franchise are steeped in adventure, excitement a ...
- Auto-Focus: Hearst's Bring A Trailer Drives Collectible 'Car' Passion
MAD, Fern Siegel - Tuesday, June 17, 2025
PMG's creative centers on the emotional thrill owners get behind the wh ...
- Tesla, Jeep Lead American-Made Index
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2025
"No vehicle has ever reached 100% domestic parts content in the index ...
- Can A Car Guy Save Gucci?
Marketing Daily, Sarah Mahoney - Monday, June 16, 2025
Kering names Luca de Meo, Renault's turnaround expert, as the new ...
- Test Drive: Mazda3, Subaru WRX Offer Driving Fun
Drive Time, Tanya Gazdik - Monday, June 16, 2025
The Subaru fan club is alive and well -- I got sever ...
- 'Nothing Stops Ram' As Chrysler Celebrates 100th Birthday
Marketing Daily, Tanya Gazdik - Sunday, June 15, 2025
Chrysler Brand CEO Christine Feuell says she has become accustomed to fieldi ...
- Cadillac Steers Ahead Without Chief Marketing Officer
Marketing Daily, Tanya Gazdik - Friday, June 13, 2025
The departure is framed as being elected by former CMO Dias hersel ...
- Consumers Optimistic About EVs, Per BMW Group Survey
Marketing Daily, Tanya Gazdik - Thursday, June 12, 2025
About 55% of consumers expect to purchase an EV in the futur ...
- NHL Teams See 9% Sponsorship Revenue Hike To $1.5B
Television News Daily, Wayne Friedman - Thursday, June 12, 2025
Year-over-year, 500 new brands have made deals with the NHL, with finan ...
- Automakers Drive Forward With Pride, LGBTQ+ Efforts
Marketing Daily, Tanya Gazdik - Wednesday, June 11, 2025
Ford, which withdrew from the Human Rights Campaign's Corporate Equality Index, sti ...
- The General Unites Shaq, T-Pain, And Bumblebee From 'Transformers'
Marketing Daily, Danielle Oster - Wednesday, June 11, 2025
The campaign for the auto insurance company debuted this week and ...
- Jon Hamm Likes Carvana -- NOT Dog Birthday Parties
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2025
The online used car retailer's new campaign invites a little more come ...
- Premion Pushes 'Scaled' Live Local Sports Ads
Television News Daily, Wayne Friedman - Wednesday, June 11, 2025
"Until now, it just wasn't possible to scale live sports advertising programmatical ...
- Hyundai Tucson Hybrid Unveils 'He Got Money' Campaign
MAD, Steve McClellan - Monday, June 9, 2025
Main idea anchoring the multicultural campaign: Hybrids save big on gas ...
- Test Drive: A Tale Of Two Lexuses
Drive Time, Tanya Gazdik - Friday, June 6, 2025
I was blown away by the price on the Lexus ES 35 ...
- Hyundai Focuses On Hybrids With French Cowboy
Marketing Daily, Tanya Gazdik - Friday, June 6, 2025
"It's exciting to see a 44% increase this year in hybrid adopti ...
- Mercedes-Benz Appoints New Head Of Van Sales, Marketing
Marketing Daily, Tanya Gazdik - Wednesday, June 4, 2025
Jee-Seop Kim succeeds Heike Scheuble, who will retire from Mercedes-Benz on Sep ...
- Honda Signs On As Top Olympics Sponsor
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 2, 2025
The Olympics align with the longtime Honda global brand slogan "The Pow ...
- The Tesla Cybertruck's Branding Blow-Up
Media Insider, Gord Hotchkiss - Tuesday, June 3, 2025
The inexact science of branding is nowhere more evident than in t ...
- Toyota Gives Customers What They Want, Right Down To The Name
Drive Time, Tanya Gazdik - Monday, June 2, 2025
The automaker is planning a campaign highlighting its family of Battery Electr ...
- Genesis Sponsors 'And Just Like That' Companion Series
Marketing Daily, Tanya Gazdik - Sunday, June 1, 2025
The automaker's inclusion is a natural extension of the brand's passion f ...
- Ford CMO Featured On WPP Podcast
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2025
The first episode features Ford CMO Lisa Materazzo's love for cars, h ...
- Stellantis, Amazon Abandon SmartCockpit
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 28, 2025
In the now-defunct deal, the companies would have built connected in-vehicle experien ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Rob Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- LVMH Puts Luxury on Track With F1 Integration At Monaco Grand Prix
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2025
TAG Heuer takes pole position as title sponsor, while Moet & Chand ...
- Test Drive: VW Makes Its Best-Selling Tiguan Even Better
Drive Time, Tanya Gazdik - Tuesday, May 27, 2025
The song "Mr. Big Stuff" and actor Timothy Simons will be featur ...
- Stellantis Brands Come Together For 'America Made Us'
Marketing Daily, Tanya Gazdik - Monday, May 26, 2025
"It's a perfect fit," Stellantis Global CMO Olivier Francois tells "Marketing Daily ...
- Trader Joe's, Patagonia, Costco, Toyota Soar In Brand Reputation
Marketing Daily, Sarah Mahoney - Friday, May 23, 2025
In a year of rising prices, shoppers reward brands that feel li ...