- Automakers Spend Big On Sports In January
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2025
Chevrolet and Honda allocated the largest share of budget to NFL gam ...
- Rivian Sponsors SXSW, Jaguar Focuses On NBA
Drive Time, Tanya Gazdik - Monday, February 17, 2025
Rivian is planning an "electric roadhouse," described as "a neon wonderland wi ...
- Volvo Partners With Vacation Rental Home Company
Marketing Daily, Tanya Gazdik - Sunday, February 16, 2025
Volvo Cars "is looking to expand its offering beyond just cars ...
- Volkswagen, SNL Reimagine 'The Californians'
Marketing Daily, Tanya Gazdik - Thursday, February 13, 2025
"'The Californians' is as synonymous with SNL as the ID. Buzz ...
- Call For Entries: Best In Automotive Marketing
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
Entries can be submitted in multiple categories, but no more than o ...
- Honda, NHL Renew Longstanding Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
The two are partnering on a new video series highlighting the leag ...
- Jeep Wins The Super Bowl
Drive Time, Tanya Gazdik - Monday, February 10, 2025
Stellantis Global Chief Marketing Officer Olivier Francois was emphatic that the Sup ...
- Mercedes-Benz Enlists Drew Brees For Super Bowl Social Effort
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2025
The campaign takes "a bit of a different approach" and is "mo ...
- Harrison Ford Gets Intimate For Jeep In Super Bowl Spot
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2025
This is the first time Stellantis has crafted a Super Bowl sp ...
- Subaru Unveils Forester Hybrid, Forester Wilderness
Marketing Daily, Tanya Gazdik - Thursday, February 6, 2025
In a video introducing the hybrid version, a voiceover used the catchphra ...
- Stellantis Unleashes Over-The-Top Ram Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, February 6, 2025
Amid fire-breathing dragons, bears and a spoonful of porridge, actor Glen Powe ...
- Hyundai Builds On 'Okay Hyundai' Creative
Marketing Daily, Tanya Gazdik - Tuesday, February 4, 2025
Hyundai and Culture Brands aim to deepen the automaker's authentic connection wi ...
- VW's Andrew Savvas Named Automotive Marketer Of The Year
Drive Time, Tanya Gazdik - Monday, February 3, 2025
Savvas will receive the honor April 16 during MediaPost's conference at t ...
- Lyft Partners With Animal Planet For Discounted Pet Rides
Marketing Daily, Tanya Gazdik - Sunday, February 2, 2025
To celebrate the Puppy Bowl festivities,Lyft is offering 50% off two p ...
- Ford Supports Young Racers, Offers Owners Racing Experiences
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2025
The Ford Performance Racing School offers on-track driving instruction for every performan ...
- Toyota Celebrates Black Men In National Brand Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 28, 2025
The goal of "You Can't Stop My Drive," which includes the sp ...
- Safety With A Beat: Blondie Tune Helps Hyundai Showcase Protective Features
Marketing Daily, Phyllis Fine - Monday, January 27, 2025
In 30-second spot, every human threat to the woman driving a Hyund ...
- Uber's App Could Soon Look More Like Google Maps With Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- How Toyota Will Show Up For Super Bowl Season
Marketing Daily, Phyllis Fine - Friday, January 24, 2025
Toyota is leveraging its longstanding support of Historically Black Colleges and Universiti ...
- I Can See Clearly Now: Lexus, Revo Partner On Sunglass Line
Marketing Daily, Phyllis Fine - Saturday, January 25, 2025
The Revo | Lexus collection integrates Lexus-inspired design elements like its signatu ...
- Cadillac Targets Foodies With In-Vehicle Dinners
Marketing Daily, Phyllis Fine - Saturday, January 25, 2025
The automaker presents the first of several collabs with restaurants in i ...
- IAB Hands GM's Reed The Wheel, Names Her Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 26, 2025
PALM SPRINGS, CA -- The auto industry takes the wheel at t ...
- Bell, Shepard Illustrate Ease Of Carvana's Car Buying
MAD, Fern Siegel - Wednesday, January 22, 2025
The ad uses the duo's banter to check out the site's extensi ...
- Acura Goes To The Movies: Automaker's Sundance Agenda
Marketing Daily, Phyllis Fine - Wednesday, January 22, 2025
In its 15th year as a presenting sponsor at Sundance Film Festiva ...
- Gen Z Is Bent On Wheels: And They Are Heavily Exposed To Newspapers
Publishing Insider, Ray Schultz - Wednesday, January 22, 2025
Podcasts are the top medium -- barely. They pull a media ind ...
- Dax Shepard Ponders Which Car Color Makes His 'Shoulders Look Wider'
Marketing Daily, Phyllis Fine - Tuesday, January 21, 2025
Carvana spot starring Shepard and Kristin Bell focuses on the duo's comed ...
- General Motors Hit With 5-Year Data Ban
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 21, 2025
After secretly selling driver intel, the auto giant is prohibited from disclosi ...
- Auto Dealerships Experience Data Disconnects Between Critical Business Platforms
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
Fifty-six percent of auto dealers said they encounter information gaps between the ...
- Test Drive: Toyota Land Cruiser Holds Up Under Winter Driving
Drive Time, Tanya Gazdik - Thursday, January 16, 2025
There's a reason the Land Cruiser was recently chosen as one ...
- GM's CarBravo Offers Toy-Sized Detroit Auto Show Pop-Ups
Marketing Daily, Tanya Gazdik - Friday, January 17, 2025
CarBravo is blanketing downtown Detroit outside of the Huntington Place Convention Cent ...