• by Fern Siegel , 7 hours ago

After a 13-year break, Ram is returning to the Nascar Craftsman Truck Series in February 2026.

The Ram 1500 is touting the Hemi V-8 engine’s comeback both at Nascar and its “Ram-Demption” marketing campaign.

The spot, created by Argonaut, is currently airing on Fox, Amazon Prime, Nascar media, Ram’s social channels, ram.com and YouTube. The campaign footage captured was shot at Darlington Raceway, one of the most challenging tracks on the circuit. It will also be used in an upcoming brand relaunch.

The “Ram-Demption” campaign features CEO Tim Kuniskis behind the wheel, exclaiming: “The Hemi's back and we ain't going anywhere.” The creative includes 60-, 30-and 15-second spots.

To date, the new campaign broke Ram’s all-time record for organic social performance and they are having one of the best weeks on social media in company history. Ram is owned by Stellantis, which also owns Chrysler, Dodge and Jeep.

“You don’t build timeless brands with pixels and polish. You build them with fire, friction, and feeling. That’s why we shot this the way RAM deserves: with real trucks, real fire, and a blimp burning the message into the sky. This wasn’t just a production. It was a reckoning," Hunter Hindman, Argonaut CEO, told Agency Daily.

The Ram 1500 concept race truck resembles a production truck, adopting elements from the Ram Sport Truck lineup (Warlock, Rebel and RHO). Its aerodynamic design can cool a race engine that revs over 9,000 rpm. Body lines around the fenders and grille will be familiar to fans, framing a large Ram logo.