- Rocket Fuel Hits Back At FT Claims More Bots Than Humans Saw Recent Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
Rocket Fuel has reacted angrily to a story in the "Financial Time ...
- Vans Warped Tour Connects Fans, Bands With Brands
Marketing Daily, Karl Greenberg - Wednesday, May 28, 2014
Teen specialty retailer Journeys just joined Kia and Vans as top-tier spons ...
- Fiat Brings Big Monster Ad To Gas Pumps
Marketing Daily, Karl Greenberg - Tuesday, May 27, 2014
Fiat's new Godzilla ad has started running on TV screens nationwide. B ...
- Honda, Toyota, BMW Tops For Diversity Market
Marketing Daily, Karl Greenberg - Tuesday, May 27, 2014
Car marketers, take note: Strategic Vision diced its 2014 New Vehicle Experien ...
- Cars Matter - A Lot, MRY Survey Finds
MAD, Larissa Faw - Thursday, May 22, 2014
Regardless of age, access to a car (90%) trumps helping others (77% ...
- The BET Awards Kick Off Summer Of Ford
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2014
The BET Awards program kicks off a lineup experiential Ford plans th ...
- When Brand Fans Share, What's the Upside?
Marketing Daily, Karl Greenberg - Tuesday, May 20, 2014
Major automotive brands, especially in the high-emotional, high-spend auto sector, have to ...
- The Birdman Flies For Mini
Marketing Daily, Karl Greenberg - Tuesday, May 20, 2014
"It's a natural fit between our communities and our thinking," says Mi ...
- GM Brings Back Cervone To Head PR
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 20, 2014
It's not often that you see the hiring of a PR pers ...
- Nissan Rogue Comes In An Amazon Locker
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
The crossover, as of this writing, is sitting in a giant r ...
- Cadillac Examines World History Of Wealth
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
Notes a GM spokesperson: "It's a creative way to express the fa ...
- Bentley Aligns With Apple, iOS Devices Shoot Luxe Car Video
Mobile Marketing Daily, Steve Smith - Friday, May 16, 2014
Even as the iPhone becomes a ubiquitous device, Apple continues to bra ...
- Edmunds.com Brings CarWeek Program To Showrooms
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2014
The Santa Monica, Calif.-based auto shopping and research site is going ...
- Placemedia Adds Rentrak Auto Data To Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Wednesday, May 14, 2014
Placemedia, a programmatic TV ad platform and subsidiary of Viamedia, on Wednesd ...
- Travel Ads Via Programmatic Still Expensive, But Didn't Reign Supreme In April
RTBlog, Tyler Loechner - Wednesday, May 14, 2014
Each month, ChoiceStream releases a cost calendar, which ranks over 300 advertisi ...
- Google Driving With Automakers
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 14, 2014
No surprise here. Google has been spotted talking with car manufacturers abo ...
- Toyota Letting Tesla Battery Deal Run Out Of Juice
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 13, 2014
Signaling that it believes the best bet for zero-emissions technology to ...
- Jeep Hits The Beach With Wrangler Altitude
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Two of the four TV spots feature point guard Kyrie Irving, w ...
- Moms Are Decision Makers - Tough News For Midsize Cars
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Ninety percent of moms surveyed in the study want the negotiation ...
- That Merger Thingy? It Was Never Going To Happen
Mediapsssst, Richard Whitman - Sunday, May 11, 2014
Levy and Wren are two alpha dogs from two different cultures a ...
- Toyota And Saatchi Write Ad Star's Pregnancy Into Popular 'Jan' Campaign
MAD, Larissa Faw - Thursday, May 8, 2014
The campaign has been a success for the car maker so t ...
- Hyundai To Tout Genesis And Sonata At FIFA
Marketing Daily, Karl Greenberg - Thursday, May 8, 2014
Steve Shannon, VP marketing of Hyundai Motor America, tells "Marketing Daily" th ...
- Fiat Chrysler Automotive Lays Out Plans At Investor Day
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
Fiat Chrysler Automobiles talked about the brands and plans at its Invest ...
- BMW, Lexus Lead In Luxury Auto Consideration
Marketing Daily, Karl Greenberg - Monday, May 5, 2014
YouGov BrandIndex says Mercedes-Benz, which has consistently ranked among the top thr ...
- Bauer Drives Chrysler 200 In Fox's '24: Live Another Day'
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Chrysler will do in-show integration; media exclusivity in key episodes; season-long placeme ...
- Nissan Does Tried-And-True Switcheroo For Altima
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Last weekend, Nissan launched a new campaign, "Ride of Your Life," ...
- Buzz Abounds On Fiat Chrysler's Next Five Years
Marketing Daily - Top of the News, Thom Forbes - Monday, May 5, 2014
Sergio Marchionne and his Fiat Chrysler colleagues are set to unveil ...
- Live-Streamed, Real-Time Triumphs Tout Audi A3
Marketing Daily, Karl Greenberg - Thursday, May 1, 2014
Audi is continuing its push for the new A3 sedan with ...
- Acura Back For Coffee Refill With Seinfeld
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2014
The deal means Acura, which has backed the show exclusively for t ...
- Infiniti's Witherspoon Drives Infiniti Down New Roads
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2014
The director of marketing for Infiniti Americas has plenty of luxury vehic ...