- Blame Bluetooth, As J.D. Power IQS Slips
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
Overweight key fobs and ignitions are in the news but it's telemati ...
- TAB Unveils Spot Ratings For Digital Billboards
MediaDailyNews, Erik Sass - Wednesday, June 18, 2014
Out-of-home advertising is getting more precise metrics courtesy of the Traffic Aud ...
- Chevrolet Kicks Off Spanish-Language Ads For Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
Chevy is launching a raft of new ads for the Hispanic mark ...
- Barra Vows To Overhaul GM's Culture As Sales Rise
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 18, 2014
General Motors CEO Mary Barra is taking her new mantra - ...
- Kia, Others Take the Stage For Summer Music
Marketing Daily, Karl Greenberg - Monday, June 16, 2014
The "Kia Soul Lounge" will bring in bands for autograph sessions, ho ...
- What's Next For Google: Levitating Cars?
MediaDailyNews, Luke Paul Mandese - Tuesday, June 17, 2014
CANNES, FRANCE -- That's what Chief Business Officer Nikesh Arora told attende ...
- NEW! If You Design It, Nissan Will Build A Crowd-Sourced Titan
Out to Launch, Amy Corr - Monday, June 16, 2014
Nissan has launched Project Titan, where Facebook fans can create and vo ...
- Q&A On Honda Stage's Concerts, Cars, Content
Marketing Daily, Karl Greenberg - Friday, June 13, 2014
The new Honda Stage program takes content from new bespoke, invitation-only even ...
- Honda Launches Honda Stage, Takes To The Road
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketi ...
- With Beauty And Non-Fans, Kia Touts World Cup
Marketing Daily, Karl Greenberg - Tuesday, June 10, 2014
The ads feature Brazilian supermodel and World Cup spokesperson Adriana Lima, wh ...
- Clarion Reconnects With Car Culture
Marketing Daily, Aaron Baar - Tuesday, June 10, 2014
To remain connected, Clarion has launched "Clarion Builds," a real-time marketing progr ...
- Nissan Rolls Out Campaign For Titan, Hints At Hauler
Marketing Daily, Karl Greenberg - Tuesday, June 10, 2014
Nissan is also about to show the 2015 version of either t ...
- Jaguar Sponsors Events On Both Sides Of Pond
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Jaguar says it will provide a fleet of cars for rides ...
- Chrysler 'Makes' A Campaign For The 2015 Chrysler 200
MAD, Larissa Faw - Friday, June 6, 2014
With its agency The Richards Group, the car maker is launching ...
- Harley-Davidson Back On Track With X Games
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Dino Bernacchi, director of U.S. marketing for Harley-Davidson, tells Marketing Daily th ...
- New Chrysler Campaign Says 'We Built This'
Marketing Daily, Karl Greenberg - Saturday, June 7, 2014
The Chrysler brand on June 7 launched the main body of i ...
- GM Makes Changes; Dealers Carry Weight
Marketing Daily, Karl Greenberg - Friday, June 6, 2014
GM will roll past the ignition switch recall. And part of t ...
- NEW! Nissan Sentra Owner Rocks Out To 'Mony Mony'
Out to Launch, Amy Corr - Thursday, June 5, 2014
Nothing beats driving in your car during the summer with your favori ...
- Hyundai Keeps Foot In Futbol With FIFA Campaign
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The effort, touting the 2015 Sonata unveiled at the New York Internation ...
- Fiat Back With Jones Soda; Photos Wanted
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The campaign lets people submit photos or "selfies" to #jonesinforaFiat500 for chanc ...
- May Sales Equals Good News For GM
Marketing Daily, Karl Greenberg - Tuesday, June 3, 2014
"Despite the overwhelming amount of attention placed on the GM recalls ...
- Ann B. Davis Pitched Ford Fairlane
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 3, 2014
Before she was Alice, the housekeeper in the "The Brady Bunch" househol ...
- VW Goes GoPro For Golf
Marketing Daily, Karl Greenberg - Monday, June 2, 2014
Volkswagen of America, Inc. is touting the 2015 Golf GTI performance varia ...
- Marchionne Says U.S. Key To Global Growth
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 2, 2014
Fiat Chrysler Automobiles CEO Sergio Marchionne said the U.S. operations will ...
- Coca-Cola Wins Social Races At Indy And 600
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
First, Coke is a major sponsor of both races. Second, NASCAR driv ...
- Ad Industry Must Fight Back Against Click Fraud
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Neither Mercedes-Benz or Rocket Fuel are to blame for the latest high-profi ...
- A&E/DDB Picks Up Brief To Take AA Image Beyond Heritage
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Adam & Eve/DDB has won the AA's advertising account without a pitc ...
- Fallon Wins Skoda's European Ad Account
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Fallon has extended its remit with Skoda from its UK advertising bri ...
- Kia Looks Up, Hyundai 'Boosts' Up
Marketing Daily, Karl Greenberg - Thursday, May 29, 2014
On the ground, the K900 will be at 12 auto and lifesty ...
- NEW! Nissan, Amazon Partner Again With #GiantLocker
Out to Launch, Amy Corr - Thursday, May 29, 2014
Remember last year when Nissan teamed up with Amazon.com to deliver ...