- Mini Brings Drivers Together, Launches Global Campaign
Marketing Daily, Tanya Gazdik - Thursday, November 2, 2023
With the slogan "Nice to Meet You Again," the campaign celebrates t ...
- Hispanic, African-American Consumers Most Excited About Electric Vehicles
Marketing Daily, Tanya Gazdik - Wednesday, November 1, 2023
Gen Z purchase interest and attitudes toward EVs are less positive th ...
- Bugatti, Adidas Partner For Limited Edition Shoe
Marketing Daily, Tanya Gazdik - Wednesday, November 1, 2023
The shoe's semi-transparent mono-mesh material incorporates a recognizable flash of Bugatti Blu ...
- Cruise's Troubles Not Reflective Of Autonomous Sector
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 31, 2023
General Motors' self-driving taxi service Cruise has ceased operations nationwide after Californ ...
- BMW Group Marketing Exec Resigns
Marketing Daily, Tanya Gazdik - Tuesday, October 31, 2023
Bernd Koerber replaces Jens Thiemer as BMW Group senior vice president custom ...
- Mercedes-Benz, Eastside Golf Aim To Increase Access To Golf
Marketing Daily, Tanya Gazdik - Monday, October 30, 2023
Through the multi-year "Vehicles for Change" program, the two brands will collabora ...
- Mazda Reaches 'Across The Chasm' With Purpose
Marketing Daily, Tanya Gazdik - Sunday, October 29, 2023
A brand is "every experience people have with that organization, what th ...
- Former Auto CMO Shares What Attracted Her To Tractor Supply
Marketing Daily, Tanya Gazdik - Sunday, October 29, 2023
Tractor Supply customers are warm, friendly and resourceful, says CMO Kimberley Gardine ...
- Chevrolet Reveals New Tagline
Marketing Daily, Tanya Gazdik - Friday, October 27, 2023
"Together let's drive" will replace "Find New Roads" starting with a campai ...
- Toyota Elevates Mike Tripp To Top North American Marketing Exec
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2023
Tripp will be responsible for all Toyota division advertising, merchandising, media, incentive ...
- Local TV Forecast: 2% 'Core' Ad Decline In Q3 For TV Station Groups
Television News Daily, Wayne Friedman - Thursday, October 26, 2023
Although major TV station groups in Q3 are projected to see ...
- Test Drive: Sedans Like Subaru Legacy Still Have A Seat At The Table
Drive Time, Tanya Gazdik - Monday, October 23, 2023
There's a reason sales of the midsize sedan were up 106.9% ...
- Toyota, BWM Latest To Partner With Tesla For Charging
Marketing Daily, Tanya Gazdik - Thursday, October 19, 2023
The automakers joins other companies that have struck similar deals including Volv ...
- Honda Aims To Connect With Younger Consumers At TwitchCon
Marketing Daily, Tanya Gazdik - Thursday, October 19, 2023
The collaboration helps the automaker deepen its relationship with young adult, first-ti ...
- Search Agencies Are Building Their Own Empire
Performance Marketing Insider, Laurie Sullivan - Friday, October 20, 2023
Google AdSense on Thursday rolled out related search ads for Auto A ...
- Pirelli Ponders AI In Annual Report
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
Noted writers and artists were invited to look into the theme ...
- Hyundai Unveils Disney-Themed Vehicle
Marketing Daily, Tanya Gazdik - Wednesday, October 18, 2023
Only 1,000 units will be made, and the vehicle will go ...
- Dancing With The Cars: Hyundai Ioniq 5 Was Driving Force On 'DWTS'
TVBlog, Adam Buckman - Thursday, October 19, 2023
A specially-designed Hyundai Ioniq 5 was introduced on "Dancing With the Star ...
- Stellantis Cancels CES Plans Due To UAW Strike
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
The automaker says it is "executing comprehensive countermeasures to mitigate financial impac ...
- Automotive TV Spending Up 15.4% In September
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
NFL and college football games accounted for over half of the Sep ...
- Toyota, Gatorade Return As Women Sports Summit Sponsors
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
Toyota will announce its eighth class of "Everyday Heroes," which honors organizatio ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Test Drive: Toyota Prius Handles Epic Roadtrip
Drive Time, Tanya Gazdik - Monday, October 16, 2023
The Toyota Prius Limited, in which I traversed 1,100 miles in thr ...
- Lexus Signs Another Young Golf Ambassador
Marketing Daily, Tanya Gazdik - Thursday, October 12, 2023
The automaker is planning future integrations in the "golf lifestyle space." ...
- Consumers More Satisfied With Rental Cars, Airports
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2023
Enterprise ranks highest in overall customer satisfaction for a third consecutive yea ...
- Subaru Brings Back 'Share The Love,' Expands Support Of Park Waste Reduction
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2023
Subaru is the largest corporate donor to the National Park Foundation, havi ...
- Brands, Ad Platforms, Technology Companies Stand With Israel
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
Global brands, tech companies and ad platforms have either suspended operations ...
- Toyota Named NFL's Official Automotive Partner
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2023
The NFL's commitment to growing multicultural programs is directly aligned with Toyota ...
- Hyundai Targets Hispanic Families For Three-Row Palisade
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2023
Among Hispanics, familism is a core cultural value that runs deep throu ...
- Rebelle Rally Shows Off Vehicle, Contestant Chops
Marketing Daily, Tanya Gazdik - Monday, October 9, 2023
The competition vehicles are stock manufacturer trucks, SUVs and crossovers. The ral ...