- Awarding Versus Rewarding Innovation
Online Spin, Joseph Jaffe - Wednesday, June 19, 2013
My sense is that the industry "feels" that the bridge between Madis ...
- Cannes Lions, Gates Foundation Partner For Global Initiative
MediaDailyNews, Steve McClellan - Monday, June 17, 2013
The Cannes Lions organization, which puts on the annual advertising awards festiva ...
- The Trouble with Advertising, Part 15,662: Awards Shows Are A Boys' Club
Mad Blog, - Friday, June 14, 2013
The big daddy of all advertising award shows, the Cannes Lions Internation ...
- Ford Backs BET With Promo
Marketing Daily, Karl Greenberg - Wednesday, May 29, 2013
The automaker, which will have sponsored the awards show for six year ...
- CBS Nets Tony Awards Through 2018
Around the Net In Media, Phyllis Fine - Wednesday, May 22, 2013
CBS has reached a new broadcast agreement with the Broadway League a ...
- A Vulcan Salute For The Best Ad Campaigns
Just An Online Minute, Persia Tatar - Tuesday, May 14, 2013
Last Wednesday, during Creative Week, The One Club held its annual O ...
- After Party: Here's Who The Oscar Really Went To...
Marketing Daily, Mark Papia - Monday, March 4, 2013
Forget the nominees and the winners. The movies that benefitted most fr ...
- #OscarRTM Redux: An Untimely Column On Real-Time Marketing
Social Media Insider, Catharine P. Taylor - Friday, March 1, 2013
Forgive me. If I were posting this column in real time, ...
- Seth Beats Billy: 2013 Oscars Ratings Up Over Last Year's
Around the Net In Media, Phyllis Fine - Monday, February 25, 2013
In preliminary tracking, ratings for last night's Seth MacFarlane-hosted Oscars telecast be ...
- Great Moments In Oscars History: The Saga Of Snow White
Around the Net In Media, Phyllis Fine - Friday, February 22, 2013
You thought James Franco had a bad time hosting the Oscars ...
- IFC Announces 'Spirit' Sponsors
MediaDailyNews, Fern Siegel - Thursday, February 21, 2013
IFC has lined up various on-air sponsors across multiple categories for t ...
- Oscars Roundup: Ads Mostly Sold Out, Apps To Watch
Around the Net In Media, Phyllis Fine - Thursday, February 21, 2013
Ads during ABC's Oscars broadcast on Sunday are priced at the highe ...
- Post Foods Ups Univision 'Premio' Support
MediaDailyNews, Wayne Friedman - Wednesday, February 20, 2013
Post Foods is increasing its TV branded entertainment efforts around Univision's high-rat ...
- Grammys Show Helps Record Sales Sing
MediaDailyNews, Wayne Friedman - Tuesday, February 19, 2013
Does TV still sell music from exposure on big TV events? Niels ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...
- ABC Sells Out Ads For Oscars
Around the Net In Media, Phyllis Fine - Wednesday, February 6, 2013
ABS has sold all its advertising inventory for the Academy Awards, s ...
- Agencies Tie One On At Creative Media Awards
Just An Online Minute, Persia Tatar - Thursday, January 24, 2013
Last Wednesday over 200 agency big thinkers, decked out in their dapp ...
- Oscar Ad Prices Rise, Spots Selling Briskly
Around the Net In Media, Phyllis Fine - Friday, January 11, 2013
The Oscar nominations were announced yesterday, so here's a timely check-in f ...
- Oscar...Oscar, Oscar: ABC's App Makes You Actually Want To Watch
MoBlog, Steve Smith - Friday, January 11, 2013
For the third year, ABC issues its Oscar app. It has beco ...
- Mars Wins NASCAR Marketing Award
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
Mars gets the checkered flag for 2012 NASCAR Marketing Achievement Award. T ...
- Ad Titan Makes AAF's Hall Of Fame
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Gerry Rubin, the co-founder of Honda's agency for 38 years, RPA (whi ...
- Dunkin' Donuts Partners With Universal Music
Marketing Daily, Tanya Gazdik - Wednesday, November 7, 2012
Dunkin' Donuts is partnering with Universal Music Latin Entertainment. As part ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced ...
- Walgreens Is Retail Sponsor For People's Choice Awards
MediaDailyNews, David Goetzl - Friday, October 26, 2012
Walgreens, which sells many products by the show's top backer, has sign ...
- Dishing On Oscar's New Host
Around the Net In Media, Phyllis Fine - Tuesday, October 2, 2012
So we hear that Seth MacFarlane is hosting the Oscars next yea ...
- The Oscars' New Host: Bold Move Or Tired Rerun?
TV Watch, Wayne Friedman - Tuesday, October 2, 2012
Naming Seth MacFarlane the host of ABC's "The 85th Academy Awards" ne ...
- Emmys Hyped By Social Media Interactions
MediaDailyNews, Wayne Friedman - Monday, September 24, 2012
Social media TV consumers hyped ABC's "64th Prime Time Emmy Awards" ...
- ANA Names Nominees For Multicultural Excellence
Marketing Daily, Karl Greenberg - Sunday, September 23, 2012
General Motors and its agency LatinWorks, Kraft Foods North America and Mcgar ...
- Emmy Awards 2012: Precarious Predictions And Preferences
TV Board, Ed Martin - Friday, September 21, 2012
The 64th Primetime Emmy Awards presentation on Sunday brings with it o ...
- Honda Exclusive Auto Sponsor Of Hispanic Award Show
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
Part of Honda's new campaign for the 2013 Accord is a partnersh ...