• by Persia Tatar , May 14, 2013

Last Wednesday, during Creative Week, The One Club held its annual One Show honoring the best ad campaigns of the past year. 

Creative folks know how to throw a good party (obviously), especially when it comes to an awards reception.  The event was held at Lincoln Center’s Alice Tully Hall and kicked off with two hours of cocktails and appetizers.  When I arrived with my plus-one, Miss Lara Designor (Night Agency), we walked into a sea of creative heavyweights all decked out and ready to score some trophy bling.  After sipping on cocktails and indulging in some awesome finger food -- mini polenta topped with lobster and the most amazing meatballs I’ve ever tasted -- we were ready to see some pencil-shaped awards get handed out!

A dapper George Takei, kicked off the awards with a Vulcan salute and a pitch for his new fictitious website, sulu.com (like hulu, except it is just 24/7 streaming of George Takei) -- someone should make this a reality because I’d tune-in! Calling all advertisers!

While the audience was comprised of ad lovers (myself included), it was great to see and hear (radio) ads that resonate. Yes, ads can make you cry. The “Thank You Mom” spot from P&G and Wieden & Kennedy is phenomenal and I was pleasantly surprised to find I wasn’t alone when I saw other people blotting their eyes as the ad wrapped up.

McCann Melbourne covered the other end of the emotional spectrum with their Best in Show winning ad Dumb Ways to Die, a humorous cartoon educating people about train safety paired with a Spotify worthy tune.

The One Club really brings the world together through gold, silver and bronze pencils -- handing out 554 awards to recipients in 34 countries.

View the complete list of winners here.