- Starcom USA/Saatchi and Saatchi - Miller High Life
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Chicagoans 21 to 34 years of age thought of Miller High Li ...
- Fallon Minneapolis - Sci Fi Channel
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Fans of Battlestar Galactica are 85 percent more likely to be hea ...
- OMD/Tribal DDB - McDonald's
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
McDonald's wanted to increase sales of Dollar Menu items by appealing ...
- Socialmedia.com/DotGlu - BMW of North America
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
BMW of North America already controls much of the premium auto marke ...
- Outrider - Showtime/The Tudors
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Outrider's search campaign for The Tudors gets the nod because of i ...
- iCrossing - Lincoln Educational Services Corporation
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
iCrossing used search as a medium to drive traffic to Lincoln Education ...
- SMG Search - ESPN
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
SMG search used search to help ESPN capitalize on the hype surroundi ...
- Fallon Minneapolis - Travelers
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
You can stand under my umbrella, or interact with it on ...
- OMD - Nivea
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
If only getting rid of cellulite were as easy as popping Bubb ...
- OMD - Hershey's
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Century-old Hershey's was perceived as just that: a company mired in yesteryea ...
- R&R Partners - Valley Metro
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The public transportation agency in Phoenix gave R&r Partners a scant $40,0 ...
- Horizon Media/The NBC Agency - NBCU/Chuck
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
To promote the NBCU series Chuck, Horizon Media coordinated takeovers of high-profi ...
- Horizon Media/The NBC Agency - NBCU/Knight Rider
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
To raise awareness and attract viewers for the Knight Rider TV movi ...
- TMPG - Kraft/Post Honeycomb
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
To promote Post Honeycomb Cereal's Big Summer of Fun, TMPG came ...
- MediaVest - Mars/Dove
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Dove Chocolate was looking to upgrade its role in the premium chocola ...
- MPG - Choice Hotels/Comfort Inn
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
To draw in a younger demographic, Comfort Inn used NBC's "Awkward Moment ...
- Starcom USA - Lego
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Lego and Starcom went for total immersion with a Lego TV V ...
- Dieste Harmel & Partners - Frito Lay/Cheetos
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
This campaign goes beyond targeting to reach into the very heart ...
- Turner Broadcasting System Inc. - Chrysler Town & Country
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
In a time when it's challenging to get consumers to sit throu ...
- Zoom Media & Marketing - Ford Focus
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
This is a campaign that doesn't even look like advertising. The attracti ...
- Goodby, Silverstein & Partners - NBA Playoffs
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
By creatively utilizing RSS technology across online banners, instant messaging, interactive billboar ...
- GSD&M Idea City - United States Air Force
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Armed with an understanding that its audience had varying familiarity with technolog ...
- Media Storm - The Weather Channel
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
This idea is simplicity in action. To show people its premium onli ...
- Horizon Media - Vivendi Games/The Bourne Conspiracy
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The Jimmy Kimmel Show and Kimmel's well-known "security guard," Guillermo, are renown ...
- Initiative - CBS/Cane
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
In an effort to blur the lines between marketing and content, Can ...
- TM Advertising - Nationwide, "Life Comes at You Fast" CMT Award
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Looking to compete with bigger-spending competitors, Nationwide took aim at a k ...
- Cramer-Krasselt - Sealy Posturepedic
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Want to find a more effective way of targeting prospects for ...
- Havas Media/MPG - Global Warming Research
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Agency-wide studies often get over-looked in research competitions because they seem ...
- Spark Communications - E*TRADE
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
Ever wonder what type of people participate in fantasy sports leagues? T ...
- Butler, Shine, Stern & Partners - MINI USA, "ZIG. ZAG. ZUG."
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
The campaign to launch the third MINI built on brand recognition ...