Tag results for "b2b"
- LinkedIn Helps Marketers Target 'High-Intent Accounts'LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- B2B Content Consumption Soars As Buyers Turn To eBooks, Playbooks, AI InsightsLive webinars saw modest growth as well, ranking as the 10th-most preferr ...
- Lowe's Expands Its Roster: From Pro Builders To Madden PlayersWith a $1.3 billion acquisition and a splashy EA Sports partnership, Lowe ...
- Product Content Citations Dominate AI Search - Where Do Others Fall In Line?Citations lacking in AI search results have become a major concern f ...
- Transmission Shakes Up B2B Marketing With Brand StorytellingBrand Storytelling anticipates shifts in audience behavior - from purchase-driven to story-dri ...
- A Bump Up For SMBs: B2B Database Offers Listings And Reputation DataB2B Stars is an AI-native online database for small businesses. ...
- Smartsheet Highlights Customer Achievements In New AdsThe work, from Seattle's Herd Of Shepherds agency, pivots from the oft ...
- Billy Idol, Gwen Stefani, Paul Stanley Featured In Workday Ads For AI AgentsWorkday believes the Masters Tournament is the new Super Bowl for B ...
- The B2B ROI Score: Most Brands Are Using Email - But Does It Work?B2B ad budgets are rising in 2025, Demandbase and EMarketer report. ...
- B2B Central: New Platform Intended To Centralize B2B Engagement, Data Management6sense offers a product called Intelligent Workflows for putting audience and da ...
- Biz Platform Clover's TV Debut Invites Audiences To 'Create Your Own Luck'Campaign stars media personality Tabitha Brown, who the brand recently designated "chi ...
- You Got MediaPost In My March Madness (But Not For Very Long)How and why B2B marketing guru Rob McEvily used AI to synthesi ...
- Worldwide B2B: Ecommerce Firms Struggle To Maintain DeliverabilityEngageLab offers an email solution that provides for personalized messaging and loc ...
- B2B Bets On Email: Most Buyers And Sellers Prefer ItB2B brands are getting good to excellent ROI from email prospecting, Sop ...
- Stacking Up B2B Automation: Most Firms Claim At Least Some ProficiencyEmail is the most widely used application for automation, Act-On and Ascen ...
- The Hearst Machine: Company Thrives With Its Non-Publishing VenturesB2B data and software now contribute more than 50% of total Hear ...
- B2B Flies With AI: Five Ways For Publishers To Serve Their Audience And Drive RevenueTraditional B2B publishers can expand their franchise and offer new types ...
- Working Webinars: Personalization Can Lead To Record EngagementB2B brands should be using first-party data, automated nurture emails and A ...
- All Hands On Board: B2B Firms Struggle To Process New CustomersMany B2B brands face delays in onboarding, frustrating the new clients, Mo ...
- YouTube Citations In Google AI Overviews Rise 25%BrightEdge has kept pace with identifying trends on how Google AI Overvie ...
- LinkedIn Takes On TikTok With New Vertical Video FeaturesLinkedIn is doubling down on video, its fastest-growing in-app element - testi ...
- Skinner Named Managing Director, The ImaginariumThe B2B agency is promoting its Unbundled ABM Growth System. ...
- LinkedIn Cites AI Investments, Subscription Revenue Passes $2BLinkedIn increased its revenue over the course of 2024, according to ...
- LinkedIn Updates Attribution Model, Provides New Ad Response InsightsLinkedIn is updating its ad attribution models with a new hybrid attributi ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience DataThis partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- B2B Goes Prospecting: Most Firms See It As Key Part Of Their Business StrategyEmail is the top channel among both prospects and vendors, Sopro repo ...
- B2B Served Cold: Firm Offers Three-Tiered Pricing For Reaching ProspectsRivva integrates automation into cold email campaigns and helps manage the funne ...
- B2B Oracle: AI Will Dominate In 2025B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- Microsoft Makes AI Priority For 2025, LinkedIn IncludedAdvertisers and publishers seem to have a limited understanding of all Microso ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B MarketersThe updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
