- Rediscover + Reinvent: B2B Marketers Will Place Bets On Basics And New Technology In 2026
MAD, Keith Turco - Monday, December 22, 2025
A recent survey of B2B marketers found that nearly half of (45 ...
- Gmail Connect: Add-On Allows Brands To Send, Receive Texts Through Inbox
Email Insider, Ray Schultz - Monday, December 15, 2025
Short message service (SMS) provider Red Oxygen has debuted a tool th ...
- Aiming For The Top Of The Funnel - And Across Channels
Email Insider, Ray Schultz - Thursday, December 11, 2025
As B2B marketers face the hurdle of finding hyper-targeted audiences across channel ...
- LinkedIn Ad Updates Aim For Brand Awareness
MediaDailyNews, Colin Kirkland - Tuesday, December 9, 2025
LinkedIn's "Reserved Ads" are designed to boost brand awareness for B2B markete ...
- AI Super Search: 'The Economist' Offers Generative AI Service To Researchers
Publishing Insider, Ray Schultz - Tuesday, November 25, 2025
Economist Intelligent Unit users can ask questions and receive detailed answers. ...
- ABM AI: New Technology Being Implemented In B2B Space
Email Insider, Ray Schultz - Friday, November 21, 2025
A new study finds that 71.2% of companies polled implement ABM strategie ...
- Firms Partner To Offer B2B Audiences For Ad Access
Publishers Daily, Ray Schultz - Wednesday, November 19, 2025
The expanded partnership gives advertisers access to custom B2B audiences. The arrangeme ...
- Data Cache: New Hub Designed To Track, Automate Leads
Email Insider, Ray Schultz - Wednesday, November 19, 2025
Blazeo says the new platform, which features automated workflows, places all interactio ...
- Software Toss-Out: Sellers Face Widespread Cart Abandonment
Email Insider, Ray Schultz - Monday, November 17, 2025
Sellers are working on ways to reduce "involuntary" churn. ...
- Crain Communications Lays Off 25 Workers At Several Publications, Report States
Publishers Daily, Ray Schultz - Tuesday, November 11, 2025
Personnel were cut at "Automotive News" and several other periodicals. ...
- It's Showtime For Research: B2B Brands Use Surveys As Thought Leadership Tool
Email Insider, Ray Schultz - Tuesday, November 11, 2025
Brands tend to use surveys more on the acquisition end, not ...
- LinkedIn To Accept Wider Range Of 'Newsworthy' Content
MediaDailyNews, Colin Kirkland - Friday, November 7, 2025
LinkedIn will begin to consider a wider range of newsworthy content, updati ...
- Sending Sensitive Information To The Wrong People Results In Data Loss
Email Insider, Ray Schultz - Wednesday, November 5, 2025
Almost all firms have experienced data loss due to misdirected email. ...
- Why B2Bs Require Handholding As Agentic Moves In
Data & Programmatic Insider, Laurie Sullivan - Monday, November 3, 2025
If a growth management advisor finds opportunities to improve a company's busine ...
- LinkedIn Touts Major Engagement Boosts, Solid Ad Biz
MediaDailyNews, Colin Kirkland - Friday, October 31, 2025
Filling in a gap in its previous earnings report, Microsoft has announc ...
- Bloomberg Media And YouTube TV Sign Video Distribution Deal
Publishers Daily, Ray Schultz - Tuesday, October 28, 2025
Bloomberg video news content is available on YouTube TV. ...
- B2B Incubator: Firms Combine Intent, Credit Risk Data
Email Insider, Ray Schultz - Monday, October 27, 2025
ZoomInfo and Markaaz seek to help B2B firms address fragmented sales a ...
- Tech Target: A Two-Part Email Plan For B2B Marketers
Email Insider, Ray Schultz - Monday, October 20, 2025
B2B brands need to analyze their tech stacks and use data ...
- 'Forbes' First: Sherry Phillips Takes The Reins At Legacy Brand
Publishing Insider, Ray Schultz - Friday, October 17, 2025
Phillips, the first female CEO at Forbes, won the top job aft ...
- Pursuing Higher Growth Areas, J&J To Spin Off Orthopedics Biz
Marketing Daily, Les Luchter - Tuesday, October 14, 2025
J&J plans to amputate the division -- which helps healthcare providers me ...
- Ingredion Selects Bader Rutter As Its Global AOR
MAD, Steve McClellan - Thursday, October 9, 2025
The remit includes integrated brand strategy, creative and media planning and buy ...
- Alex Woodie Appointed As Editorial Director Of Tabor Communications
Publishers Daily, Ray Schultz - Monday, October 6, 2025
Woodie will be in charge of all four publications owned by t ...
- 'The Office' Crew Back Together Again In AT&T Business Ads
Marketing Daily, Danielle Oster - Thursday, October 2, 2025
"Office" castmates including Craig Robinson and Angela Kinsey star in ads touti ...
- GPJ Acquires B2B Agency Cresci's, Strengthens Branding Services
MAD, Fern Siegel - Monday, September 29, 2025
Cresci's client work includes IBM, Turbo Tax and Google. ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- Bespoke AI: New Tool Is Designed To Drive 1:1 Personalization
Email Insider, Ray Schultz - Monday, September 22, 2025
Personize has natively built its new offering inside HubSpot. ...
- MBOX Whiz: Streamlining Access To Emails And Documents
Email Insider, Ray Schultz - Friday, September 19, 2025
Aryson Technologies is debuting a new tool for businesses and individuals. ...
- 3.know: Why 'ARM' Is The New CRM
Media 3.0, Joe Mandese - Monday, September 15, 2025
Listen to my conversation with MRM's Nicolas Guzman on why the Interpubl ...
- Stein Wins JLL's Global AOR
MAD, Fern Siegel - Thursday, August 28, 2025
The commercial realtor wants to enhance its global brand awareness. ...
- B2B Rising: AI Tool Scales, Automates Emails
Email Insider, Ray Schultz - Thursday, August 28, 2025
The new solution automates B2B email and is based on buying signal ...