- Tip Off: Bacardi Inks NBA Sponsorship Deal
Marketing Daily, David Goetzl - Monday, April 12, 2010
Bacardi will also attach its brand to the NBA's summer league a ...
- NBA, Bacardi Toast To New Deal
MediaDailyNews, David Goetzl - Friday, April 9, 2010
With ESPN airing a run of prime-time commercials for spirits and havi ...
- ESPN Expands SweetSpot Baseball Blog Net
Around the Net In Media, Fern Siegel - Wednesday, April 7, 2010
ESPN is expanding the number of individual teams covered on SweetSpot, t ...
- NCAA 'Madness' Shoots Best Viewership In Years
MediaDailyNews, Wayne Friedman - Tuesday, April 6, 2010
The dramatic -- and almost storybook -- conclusion of the NCAA Men ...
- Study Finds MLB Tied With NFL In Loyal Fans
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
Brand Keys president Robert Passikoff says the Yankees do a good j ...
- Coke Zero Throws NCAA Rally, Concert
Marketing Daily, - Thursday, April 1, 2010
The "Coke Zero Countdown" event will be held in White River Sta ...
- Kia Extends NBA Sponsorship With MVP Promo
Marketing Daily, - Wednesday, March 31, 2010
A dedicated Web page on NBA.com lets fans submit their votes f ...
- 'Madness' Grabs Hoops Fans Online
Around the Net In Media, Fern Siegel - Tuesday, March 30, 2010
With the big rise in traffic to March Madness on Demand, whe ...
- AOL's FanHouse Runs With NBA D-League
Marketing Daily, - Thursday, March 25, 2010
The NBA Development League, the NBA's official minor league, and FanHouse, AOL ...
- La Dolce Vita Coming To Madison Square Garden
Marketing Daily, - Monday, March 22, 2010
Buonitalia SpA, the Rome-based governmental agency responsible for promoting, internationalizing, and safeguardi ...
- Hoopla Over March Madness Marketing
Marketing: Sports, Barry Janoff - Tuesday, March 23, 2010
If you are a company not officially affiliated with the National Collegia ...
- Top 10 March Madness Cities
Marketing Daily, - Monday, March 22, 2010
These cities carry the highest percentage of residents who are likely ...
- Samsung Mobile Drafts L.A. Laker Odom
Marketing Daily, - Friday, March 19, 2010
In the ad, which will air extensively during the NCAA Basketball Tournamen ...
- Capital One Goes Viral With NCAA Video
Marketing Daily, Tanya Gazdik - Thursday, March 18, 2010
"People consume March Madness in different ways, and we want to me ...
- Apparel Underdog Crons Outfits A No. 15 NCAA Tourney Seed
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
...
- UPS Ups NCAA Status To Corporate Partner
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 17, 2010
...
- UPS Scores NCAA Corporate Sponsorship
MediaDailyNews, - Tuesday, March 16, 2010
UPS, which has a long advertising relationship with CBS Sports, will beco ...
- CBS Scores Online 'Madness' Dollars
Around the Net In Media, Fern Siegel - Monday, March 15, 2010
CBS is turning live, ad-supported sports on the Web into a re ...
- Southwest Launches Seven New Spots
Marketing Daily, Tanya Gazdik - Monday, March 15, 2010
"I think that it is a terrific spot for Southwest," says Hen ...
- Madness: T.G.I. Friday's Offers Half-Price Wings
Marketing Daily, - Monday, March 15, 2010
T.G.I. Friday's will offer half-price boneless Buffalo Wings in its bars duri ...
- Kraft Snacks Partner With NCAA, CBS Sports
Marketing Daily, Karlene Lukovitz - Friday, March 12, 2010
"Our strategic approach is to leverage these partnerships to connect our flagsh ...
- Mobile Madness: AT&T To Cover NCAA Games
Marketing Daily, - Friday, March 12, 2010
Subscribers to the services will have access to live coverage, game highlight ...
- Tip-Off: Infiniti Piles On Basketball Alliances
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
"This year, the fact that we are adding college basketball, NCAA, Mar ...
- LG Electronics, NCAA Set To Tip Off
Marketing Daily, - Wednesday, March 10, 2010
LG Electronics will bring added depth to the NCAA Men's Final Fo ...
- Report: Fans Gearing Up For March Madness, Ready To Watch Online
Online Media Daily, John Capone - Wednesday, March 10, 2010
Get the boss button ready. A survey found that 44% of tho ...
- March Madness Web Sellout For CBS
Around the Net In Media, Fern Siegel - Tuesday, March 9, 2010
CBS says it has sold out its ad inventory for March Madne ...
- Marketers Spending Dollars During NCAA March 'Adness'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 9, 2010
...
- Lexus Touts Hybrids in New Ad Campaign
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
The ad will run during prime time on network television and cabl ...
- Big Ten Network Kicks Off 'Icon' Series
MediaDailyNews, David Goetzl - Thursday, March 4, 2010
Keith Jackson, whose voice was synonymous with college football, is coming o ...
- CBS: Slam Dunk With March Madness Advertisers
Around the Net In Media, Fern Siegel - Tuesday, March 2, 2010
Despite a sharp cutback by automaker General Motors, CBS has sold mo ...