Dave Mellin, communications manager of sponsorships for the brand, tells
Marketing DailyFrom Q Rating to FB Rank: Believe Entertainment's 'TheLeBrons' Shows the Power of Building Content Around DistributionVidBlog, Steve Smith - Monday, August 15, 2011
Back in TV's sit-com heyday coming up with ideas for new sho ...
NBA Comish Helps Make NBA Global, But Also Less Local Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
Commissioner David Stern has been working over the past few years ...
WNBA President Richie Shows Her Marketing Abilities Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
New WNBA league President Laurel Richie is popular with players. In Decembe ...
CBS Re-Ups With Patriot LeagueMediaDailyNews, David Goetzl - Wednesday, June 22, 2011
The recently re-branded CBS Sports Network said it has renewed a de ...
Kia Ties Up NBA Draft Presenting Sponsorship Marketing Daily, Karl Greenberg - Tuesday, June 14, 2011
The Irvine, Calif., automaker, whose Optima is the "Official Vehicle of t ...
Kia Gets Big At NBA DraftMediaDailyNews, - Monday, June 13, 2011
Kia will have a big presence at the NBA Draft on Ju ...
NBA Finals: Game 3 Lacks Sizzle For 18-49sMediaDailyNews, David Goetzl - Monday, June 6, 2011
The saga of whether the superstar-laden Miami Heat can win a championsh ...
NBA Finals Score Impressive NumbersMediaDailyNews, David Goetzl - Friday, June 3, 2011
Even as NBA ratings have jumped recently with LeBron James trying ...
NBA Finals Deliver HeatMediaDailyNews, Wayne Friedman - Wednesday, June 1, 2011
This year's NBA Finals may not have two storied franchises competing, b ...
Nike's Jordan Brand Taps Moore 1st Woman Of Hoops Marketing Daily, Sarah Mahoney - Wednesday, May 25, 2011
Maya Moore, a two-time NCAA Women's Basketball National Champion and college basketball ...
Power Balance Uses Facebook To Push NBA Team BandsOnline Media Daily, - Tuesday, May 10, 2011
Power Balance is using its Facebook roster for a social commerce campai ...
Broadcast Falters, But NBA Scores For TNTMediaDailyNews, Wayne Friedman - Friday, April 22, 2011
The NBA early-round playoffs have performed for TNT. So far, TNT's ni ...