- NBA Taps Ticketmaster
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
The National Basketball Association (NBA) has tapped Ticketmaster, a division of Li ...
- WNBA's New York Liberty Partners With Baller Beats
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
The WNBA team the New York Liberty has launched a marketing partnersh ...
- WNBA's New York Liberty Partners With Baller Beats
Online Media Daily, Karl Greenberg - Friday, August 17, 2012
The WNBA team the New York Liberty has launched a marketing partnersh ...
- Foot Locker Campaign Taps NBA Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Athletic retailer Foot Locker is launching a national multi-media campaign and ...
- NBA Inks Europe Deal With Kitbag
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The National Basketball Association has signed a multi-year partnership with Kitbag, ...
- Aresco Exits CBS For Big East Conference
MediaDailyNews, David Goetzl - Tuesday, August 14, 2012
Longtime CBS Sports executive Mike Aresco, who has negotiated TV contracts wi ...
- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold med ...
- '12 USA Basketball: The (Sponsorship) Dream Team
Marketing Daily, Karl Greenberg - Wednesday, July 25, 2012
In addition to American Express, Cisco, Gatorade, Las Vegas Events, the Mi ...
- ACC Launches YouTube Sports Channel
Online Media Daily, Gavin O'Malley - Friday, July 20, 2012
Score another one for live, premium Web content. The Atlantic Coast Conference ...
- Linsanity To Finsanity: Only In New York
Marketing Daily - Top of the News, Thom Forbes - Friday, July 20, 2012
We were among to first to note the outbreak of Linsanity ...
- College Board In Partnership With WNBA
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The WNBA team New York Liberty and the College Board have launch ...
- Burger King Builds On Olympic Games
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 3, 2012
In its first national media push since becoming the official QSR f ...
- NBA Going Back To Europe For Games, Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
BBVA, Adidas and American Express head up a roster of partners th ...
- 24 Hour Fitness Signs With USA Basketball
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
USA Basketball has signed a new partnership with 24 Hour Fitness th ...
- Boost Mobile Launches WNBA Ad
Marketing Daily, Karl Greenberg - Friday, June 22, 2012
Boost Mobile, the first-ever marquee partner of the WNBA, is launching ...
- NBA Finals Nets 15 Million Viewers For ABC
MediaDailyNews, Wayne Friedman - Friday, June 22, 2012
ABC continued to soar with the NBA Finals, ending on Thursday nigh ...
- NBA Finals Scores Uptick In Ratings
MediaDailyNews, Wayne Friedman - Friday, June 15, 2012
Although its teams are not in the biggest TV markets, game t ...
- Under Armour And NBA Fix Courts
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Under Armour and the National Basketball Association (NBA) are refurbishing five ci ...
- Right Guard Scores Off Basketball Doc
Marketing Daily, Aaron Baar - Sunday, June 10, 2012
This year's Olympics mark an important anniversary for basketball fans. It's t ...
- Pac-12 Sports Favors TV Everywhere Approach
MediaDailyNews, David Goetzl - Friday, June 8, 2012
The Pac-12 networks will have a TV Everywhere-style offering starting when t ...
- WNBA, Marketers Honor 40th Anniversary Of Title IX
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
The league is planning a season-long series of events to celebrate t ...
- Boost Mobile Backs NBA D-League Tryouts
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The NBA Development League will hold a second annual set of Boo ...
- The Globetrotters Get Big China Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2012
At one time the National Basketball Association backed the globetrotting ambitions ...
- Sun Life Financial Partners With Boston Celtics
Marketing Daily, Tanya Gazdik - Wednesday, May 30, 2012
Sun Life Financial has acquired the naming rights to the Boston Celti ...
- Burger King, 7UP, Sunkist Join USA Basketball
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 16, 2012
En route to the Summer Olympics, Burger King is now the offici ...
- ACC Tournament To Get Title Sponsor
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
The nearly 60-year-old ACC men's basketball tournament is likely to have ...
- Jeep Launches Partnership With USA Basketball
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
Chrysler's Jeep brand has signed to be official vehicle of USA Basketbal ...
- Mobile Madness Grips NCAA Tourney Fans
Online Media Daily, Mark Walsh - Thursday, April 19, 2012
New data from Millennial Media and the Interactive Advertising Bureau shows ju ...
- NCAA Shoots CBS A Sunday Night WIn
MediaDailyNews, Wayne Friedman - Monday, March 26, 2012
NCAA's March Madness had to share the madness with the premiere ...