- Android Users Turn To ESPN For NCAA Coverage
Online Media Daily, Mark Walsh - Monday, March 26, 2012
ESPN is pulling in March Madness-crazed fans on mobile devices. New resear ...
- LG Does March Wrong
Video Critique, Larry Dobrow - Tuesday, March 27, 2012
The single most tone-deaf marketing campaign in recent history commences, in a ...
- Turner 'Dances' During NCAA
MediaDailyNews, David Goetzl - Friday, March 23, 2012
Turner Sports, which has had three networks carry March Madness games, h ...
- Smartphones, Tablets Drive 20% Of NCAA Traffic
Online Media Daily, Mark Walsh - Friday, March 23, 2012
About 20% of the Web traffic for the first round of t ...
- Volvo Taps N.Y. Knicks' Jeremy Lin
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
Lin will be Volvo's brand ambassador to reach younger people interested ...
- Mad March Media
MediaDailyNews, Mike Bloxham - Wednesday, March 21, 2012
Sports events -- March Madness, the Olympics -- leave an indelible ma ...
- AT&T and Friskies Ads Evoke March Madness
Video Critique, Larry Dobrow - Tuesday, March 20, 2012
I am proudly, fiercely pro-adorableness and -adorability. I am blessed with t ...
- With CBS Airing NCAA, NBC Sitcoms Gain
MediaDailyNews, Wayne Friedman - Friday, March 16, 2012
With CBS in NCAA Men's Basketball Tournament mode -- airing the fir ...
- Acer To Sponsor New York Knicks
Marketing Daily, Karl Greenberg - Wednesday, March 14, 2012
Acer signs on as sponsor of the New York Knicks for t ...
- NCAA's March Madness Registers Ad Spikes
MediaDailyNews, David Goetzl - Monday, March 12, 2012
As Americans are filling out their NCAA tournament brackets, a new repo ...
- Spalding Taps Fredette, Chalmers And Singleton
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Sports equipment giant Spalding has brought in Sacramento Kings' rookie Jimmer Fredett ...
- Partnership At Drugfree.org Taps Mark Tatum
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
The Partnership at Drugfree.org has elected the National Basketball Association's EVP ...
- Mission Athletecare Hires Dwight Howard
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Athletic gear maker Mission Athletecare has tapped seven-time NBA All Star, Dwig ...
- Enterprise Leverages NCAA Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 1, 2012
Just in time for the "March Madness" college basketball tournament, Enterprise Rent-A-C ...
- Young Sports Fans Favor Web Over TV
Online Media Daily, Gavin O'Malley - Thursday, March 1, 2012
Sports fans still love their big screens, but new research indicates t ...
- PlayUp Partners With College Basketball Tourneys
Online Media Daily, Fern Siegel - Wednesday, February 29, 2012
PlayUp, the social network app for sports fans, socializers and gamers, h ...
- USA Basketball Gets New Logo
Marketing Daily, Karl Greenberg - Friday, February 24, 2012
USA Basketball has unveiled a new logo that will be worn ...
- N.Y. Knicks Partner With Maxxis International
Marketing Daily, Karl Greenberg - Friday, February 24, 2012
Taiwan-based tire and aftermarket company Maxxis International will be an Official Partn ...
- Goodyear, ESPN Let Basketball Fans Pick Blimp Winner
MediaDailyNews, Erik Sass - Wednesday, February 22, 2012
Perhaps the paramount (or at least, highest) honor accorded to a sporti ...
- Non-Turner Subs Pay To Stream NCAA Tourney
MediaDailyNews, Wayne Friedman - Friday, February 17, 2012
TV advertising dollars aren't enough when it comes to streaming games ...
- Tyson, Bud Light Team on March Madness Retail Promo
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Tyson Wings and Bud Light are partnering on a retail promotion bei ...
- Lin Also Scores TV, Social Media Win
MediaDailyNews, Fern Siegel - Thursday, February 16, 2012
The New York Knicks' Jeremy Lin has rocketed to the top ...
- The Marketing Arm Goes Linsane!
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
Jeremy Lin is the man in the Big Apple, and he's getti ...
- From Bottom Shelf To End Aisle In Less Than A Week
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 9, 2012
Fame may be fleeting but it's also swift. If you thought T ...
- 5 Lessons March Madness Mobile Marketers Can Learn From The Super Bowl
Online Media Daily, Kane Russell - Thursday, February 9, 2012
With the Super Bowl over, time to focus on the next wide ...
- BBVA Sponsors New NBA Event
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
BBVA, the official bank of the NBA is sponsoring the NBA All-St ...
- New York Knicks Launch New App
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
The Knicks are launching a free mobile application for fans that wil ...
- LG Extends NCAA Partnership
MediaDailyNews, Aaron Baar - Wednesday, January 25, 2012
LG Electronics has extended its partnership with the NCAA through August 201 ...
- MetroPCS Sponsors USA Basketball
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
MetroPCS is launching a marketing program with USA Basketball called the Dre ...
- Kia Signs With Golden State Warriors
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
Kia, which has been official car company of the Nfor since 20 ...