- Infiniti Expands Coaches Charity Challenge
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
As part of its ongoing corporate partnership with the National Association ...
- TWC Offers Fans Road Trip
Marketing Daily, Aaron Baar - Friday, January 13, 2012
While negotiating broadcast terms for New York Knicks games, Time Warner Cab ...
- NBA Slam-Dunks Return To TV
MediaDailyNews, Wayne Friedman - Tuesday, December 27, 2011
NBA fans may have had mixed feelings about the labor disputes ...
- NBA Lockout Over: Games On, Partners Activate
Marketing: Sports, Barry Janoff - Tuesday, December 27, 2011
Earlier this year, prior to the settlement of the CBA situation betwe ...
- NBA Sweetens Cable Pass To Appease Fans
MediaDailyNews, Wayne Friedman - Wednesday, December 21, 2011
Looking to perhaps curry favor over possible angry TV sports fans, t ...
- NBA Sponsors Rush The Basket
Marketing Daily, Karl Greenberg - Tuesday, December 20, 2011
Emilio Collins, SVP of global marketing partnerships for the NBA, says th ...
- NBA's Stocking Full Of New Sponsors
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
The National Basketball Association will be hitting the court with new sponsorsh ...
- Yao Ming Now The Center Of A Napa Valley Wine Team
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 29, 2011
He no longer crushes opponents as a center in the NBA, b ...
- The NBA Winners Never Stopped Shooting
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 29, 2011
We've all read the stories about how long it took Major Leag ...
- No PR Winners In NBA Labor Dispute
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 15, 2011
Ostensibly, there are no draws in basketball. No matter how many overtim ...
- NBA Networks Cope WIth Dispute, Rating And Fees Future Concerns
MediaDailyNews, David Goetzl - Friday, October 28, 2011
With the NBA labor dispute continuing, a Wall Street analyst suggests th ...
- Jordan Brand Does Lockout Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
The NBA lockout is spawning humorous ads, including a Jordan Brand sp ...
- What We Did During The Lockout: Marketing, Management, Marriage
Marketing: Sports, Barry Janoff - Tuesday, October 25, 2011
Just because the NBA games stopped didn't mean that the pro basketba ...
- Griffin Dunks Again For Kia, But This Time On Skates
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
Kia has brought back NBA All-Star Blake Griffin, who was featured ...
- Athletic Retailers Aren't Sweating NBA Lockout
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 17, 2011
The first two weeks of the National Basketball League regular season a ...
- Adidas Finds Basketball Game Must Go On
Marketing Daily, Aaron Baar - Thursday, September 29, 2011
With the NBA season already delayed (and unlikely to start anytime soo ...
- Gatorade, NBA Take Athlete Pitch On The Road
Marketing Daily, Karl Greenberg - Monday, September 12, 2011
Gatorade and the National Basketball Association have launched a road show call ...
- NBA Player, Video Gaming League Ink Deal
Marketing Daily, Aaron Baar - Wednesday, September 7, 2011
With the future of the NBA's next season up in the ai ...
- NBA Lockout Could Slam Regional Sports Nets
MediaDailyNews, David Goetzl - Monday, August 29, 2011
Regional sports networks carrying NBA games would likely be forced to sacrifi ...
- Boost Mobile Gets WNBA Jersey, Arena Display
Marketing Daily, Nina Lentini - Monday, August 22, 2011
Dave Mellin, communications manager of sponsorships for the brand, tells
Marketing Daily- From Q Rating to FB Rank: Believe Entertainment's 'TheLeBrons' Shows the Power of Building Content Around Distribution
VidBlog, Steve Smith - Monday, August 15, 2011
Back in TV's sit-com heyday coming up with ideas for new sho ...
- NBA Comish Helps Make NBA Global, But Also Less Local
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
Commissioner David Stern has been working over the past few years ...
- WNBA President Richie Shows Her Marketing Abilities
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
New WNBA league President Laurel Richie is popular with players. In Decembe ...
- CBS Re-Ups With Patriot League
MediaDailyNews, David Goetzl - Wednesday, June 22, 2011
The recently re-branded CBS Sports Network said it has renewed a de ...
- Kia Ties Up NBA Draft Presenting Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, June 14, 2011
The Irvine, Calif., automaker, whose Optima is the "Official Vehicle of t ...
- Kia Gets Big At NBA Draft
MediaDailyNews, - Monday, June 13, 2011
Kia will have a big presence at the NBA Draft on Ju ...
- NBA Finals: Game 3 Lacks Sizzle For 18-49s
MediaDailyNews, David Goetzl - Monday, June 6, 2011
The saga of whether the superstar-laden Miami Heat can win a championsh ...
- NBA Finals Score Impressive Numbers
MediaDailyNews, David Goetzl - Friday, June 3, 2011
Even as NBA ratings have jumped recently with LeBron James trying ...
- NBA Finals Deliver Heat
MediaDailyNews, Wayne Friedman - Wednesday, June 1, 2011
This year's NBA Finals may not have two storied franchises competing, b ...
- Nike's Jordan Brand Taps Moore 1st Woman Of Hoops
Marketing Daily, Sarah Mahoney - Wednesday, May 25, 2011
Maya Moore, a two-time NCAA Women's Basketball National Champion and college basketball ...