- Power Balance Uses Facebook To Push NBA Team Bands
Online Media Daily, - Tuesday, May 10, 2011
Power Balance is using its Facebook roster for a social commerce campai ...
- Broadcast Falters, But NBA Scores For TNT
MediaDailyNews, Wayne Friedman - Friday, April 22, 2011
The NBA early-round playoffs have performed for TNT. So far, TNT's ni ...
- NBA Ups Distribution, Web Views Soar 140%
Online Media Daily, Gavin O'Malley - Friday, April 15, 2011
During the regular season, NBA TV claims to have featured more li ...
- NBA Campaign Lets The Ball Do The Talking
Marketing Daily, Karl Greenberg - Tuesday, April 5, 2011
The National Basketball Association is letting the ball talk in a maj ...
- CBS, Turner Shoot Top NCAA Numbers
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2011
Though CBS and Turner Sports claim the best overall ratings for t ...
- iMarchMadness
Notes from the Digital Frontier, justin - Wednesday, March 23, 2011
March Madness is in full effect and I have the best iPho ...
- BBVA Compass Hits The Road With The NBA
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
Financial institution BBVA Compass is partnering with the National Basketball Association arou ...
- Hoop Dreams: NCAA Viewers Up 11%
MediaDailyNews, Wayne Friedman - Monday, March 28, 2011
Although comparisons are difficult, CBS Sports and Turner Sports say the b ...
- NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
MediaDailyNews, David Goetzl - Friday, March 25, 2011
Turner and CBS said viewership for Thursday's first batch of Sweet ...
- Samsung Promo Leverages March Madness
Marketing Daily, Aaron Baar - Thursday, March 24, 2011
For the four-week promotion, Samsung's TV division is blanketing SB Nation's NC ...
- NCAA 'Madness' Online Viewing Up 47%
MediaDailyNews, David Goetzl - Monday, March 21, 2011
A clue that traffic for the online streaming of NCAA tourney gam ...
- Finding Meaning in the March Madness: Buick's Human Highlight Reel
VidBlog, Steve Smith - Tuesday, March 22, 2011
I admit to being clueless when it comes to sports, and ev ...
- NCAA Tourney Nets Highest Ratings In Decades
MediaDailyNews, Wayne Friedman - Friday, March 18, 2011
CBS Sports and Turner Sports say their multi-network airing of Thursday's second-rou ...
- March Madness Records 22% Uptick In Net, Mobile
MediaDailyNews, David Goetzl - Friday, March 18, 2011
As CBS and Turner began their deal to carry NCAA tournament gam ...
- Planters, 'Sports Illustrated' Team For NCAA
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2011
Mr. Peanut has sure come out of his shell since he start ...
- Southwest Enlists Dude Perfect For Sweeps
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2011
The airline has teamed up with the internet basketball trick-shot artists, Du ...
- truTV Hoop Dreams: NCAA Scores Higher Ratings
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
With the NCAA tournament launching Tuesday on truTV, some found themselves questioni ...
- Madness Skills: NCAA Opens Versatile Video Vault
VidBlog, Steve Smith - Thursday, March 17, 2011
I am sure college basketball fans are feeling deeply deprived this Mar ...
- 1st IPad IAd: Dove Gives Fans Shot At Meeting Magic
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
In its ongoing attempts to smooth the rough spots off American me ...
- Kia Makes Slam-Dunk Blake Griffin Ad
Marketing Daily, - Thursday, March 3, 2011
Kia has been a sponsor of the NBA for three years. T ...
- Stay Melo: Anthony Scores For Knicks, MSG TV
MediaDailyNews, David Goetzl - Thursday, February 24, 2011
MSG Network's broadcast of superstar Carmelo Anthony's debut with the New Yo ...
- Right Guard Signs Extended Deal With NBA
Marketing Daily, Karl Greenberg - Wednesday, February 16, 2011
Right Guard is boosting its Hispanic-market efforts and celebrating its 50th anniversa ...
- Sponsors Activate Around NBA All-Stars Game
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
The National Basketball League might have to beg LAX for a n ...
- Buick To Be March Madness Postgame Sponsor
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
General Motors' Buick division will be presenting sponsor of the March Madne ...
- Marketers Worry About NBA Labor Dispute
MediaDailyNews, David Goetzl - Thursday, February 10, 2011
NBA Commissioner David Stern said Thursday that the league and its player ...
- NBA Gets Simply Marvel-ous
Marketing Daily, - Monday, February 7, 2011
The National Basketball League and Marvel Entertainment are collaborating on a licensi ...
- Thomson Sport Gets Behind NBA Games - London
Marketing Daily, - Friday, February 4, 2011
Thomson Sport, a UK-based sports tour operator, has signed a multiyear de ...
- BBVA to Sponsor Celeb Hoops
Marketing Daily, - Tuesday, February 1, 2011
The National Basketball Association and BBVA, the Official Bank of the NB ...
- NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketi ...
- Believe, LeBron James Shoot Online Animated Show
MediaDailyNews, David Goetzl - Friday, January 21, 2011
Believe Entertainment Group and LeBron James' company Spring Hill Productions are launchi ...