- Sam's Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
Sam's Club has released a real-time display ad service available across thousan ...
- FCC Urged To Add Privacy Disclosures To Broadband Labels
PolicyBlog, Wendy Davis - Thursday, February 23, 2023
"Simplified privacy notices will empower consumers to make informed choices among providers ...
- Survey Finds Many Americans Don't Understand Online Data Collection
PolicyBlog, Wendy Davis - Thursday, February 9, 2023
Privacy laws that require companies to obtain consumers' consent don't go f ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- Ugh, There's People Vomiting -- And It's An Ad?
CPG Insider, Steve Ellwanger - Friday, January 20, 2023
A Liquid Death spot works because items way more expensive than Liqu ...
- Law Professor Urges FTC To Regulate Ad-Tech
PolicyBlog, Wendy Davis - Thursday, January 19, 2023
Many online ad practices are "unfair, deceptive, and privacy-invasive," writes Brooklyn L ...
- Biden's Privacy Push Draws Mixed Reaction
PolicyBlog, Wendy Davis - Thursday, January 12, 2023
"There is a lot of opportunity for Democrats and Republicans to wo ...
- Biden Seeks Restrictions On Data Collection, Online Targeting
Digital News Daily, Wendy Davis - Wednesday, January 11, 2023
"We need serious federal protections for Americans' privacy," President Biden wrote. "Th ...
- Meta Fined $411M By European Data Protection Board For Behavioral Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2023
The EDPB told Meta it must obtain opt-in consent from users f ...
- Advocates Seek Lame-Duck Vote On Bill That Would Ban Behavioral Targeting
Digital News Daily, Wendy Davis - Friday, December 9, 2022
Consumer advocates are asking House Speaker Nancy Pelosi to hold a vo ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs
Digital News Daily, Wendy Davis - Monday, November 21, 2022
"Advertising is the lifeblood of the American economy," the Association of Nation ...
- Attorneys General Want FTC To Limit Data Collection
PolicyBlog, Wendy Davis - Thursday, November 17, 2022
Consumers are often "coerced" into sharing personal data, 32 attorneys general te ...
- Rethinking The Programming Stack for Our Inevitable Metaverse Overlords
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Media companies are told that their future audience is, well, everywhere. Conte ...
- Gameloft App Violated Children's Privacy Law, Watchdog Says
Digital News Daily, Wendy Davis - Tuesday, November 1, 2022
A Gameloft mobile app for children that featured Mickey Mouse, Anna fr ...
- Advocate Mactaggart Joins California Privacy Enforcement Board
PolicyBlog, Wendy Davis - Thursday, October 13, 2022
California AG Rob Bonta tapped real-estate developer and privacy advocate Alastair Mactagga ...
- Proposed Privacy Bill Draws Support From Coalition Of House Democrats
Digital News Daily, Wendy Davis - Thursday, October 6, 2022
"For the first time in our nation's history, this legislation will crea ...
- Consumers Most Prefer Ad Targeting That's Based On Media Habits
Research Intelligencer, Rob Williams - Thursday, September 22, 2022
About three quarters of U.S. consumers said it's acceptable to receive mo ...
- Squatters and Clickers: Mapping Site Behaviors Against Retargeting Strategy
The MediaPost Cases, Lisa Singer - Wednesday, October 19, 2022
As Avocados From Mexico transforms its media and analytics and migrates i ...
- Think Tank Urges FTC To Abandon Privacy Rulemaking
Digital News Daily, Wendy Davis - Friday, September 16, 2022
The FTC should police "hard privacy questions" case by case, but lea ...
- Pelosi Won't Back Federal Privacy Bill That Would Override State Laws
Digital News Daily, Wendy Davis - Friday, September 2, 2022
House Speaker Nancy Pelosi suggested this week that she won't support t ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...
- Advocacy Groups Press Pelosi To Hold Vote On Privacy Bill
PolicyBlog, Wendy Davis - Friday, August 26, 2022
Dozens of advocacy groups are urging House Speaker Nancy Pelosi to schedu ...
- Ad Firms Launch Consumer Behavior Lab
Mediapsssst, Richard Whitman - Thursday, August 18, 2022
According to the firms, The CBL's mission is to explore how behavior ...
- FTC Considers Curbs On 'Commercial Surveillance'
Digital News Daily, Wendy Davis - Thursday, August 11, 2022
The FTC on Thursday officially began the lengthy process of crafting priva ...
- Federal Privacy Bill Draws Opposition From California
Digital News Daily, Wendy Davis - Friday, July 29, 2022
California's privacy agency unanimously voted to oppose a federal privacy bill th ...
- California Privacy Agency Staff Recommend Opposing Federal Bill
Digital News Daily, Wendy Davis - Tuesday, July 26, 2022
California's privacy agency recommended opposing the proposed American Data Privacy Protection Ac ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, July 19, 2022
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Targeting Value In Inflationary Times
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
As inflation drove up costs and pricing, the Checkers brands felt ...
- From Convenience to Celebratory Marketing
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The marketing of catering and event services within the new digital a ...