- Selena Gomez Teams Up With Borden To Give Milk A Fresh Face
Around the Net In Brand Marketing, - Thursday, May 28, 2009
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- Florida Citrus Ups In-Store OJ Promotions
Around the Net In Brand Marketing, - Friday, May 22, 2009
The Florida Citrus Commission, which promotes orange juice nationwide, plans to increa ...
- Eight O'Clock Clocks In With Twitter
Around the Net In Brand Marketing, - Friday, May 22, 2009
The 150-year-old Eight O'Clock Coffee is positioning itself as "cool, hip a ...
- Rubbermaid Taps Ex-Coke Exec for Marketing Fizz
Marketing Daily, - Tuesday, May 19, 2009
Newell Rubbermaid Inc. has tapped senior Coca-Cola executive Penny McIntyre as gro ...
- Franchisees Sue Burger King Over Soda Rebates Used For Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 14, 2009
Burger King told franchisees last month that, starting in February 2010, ...
- Dr Pepper Kicks Off 'la Vida23' Campaign
Marketing Daily, - Wednesday, May 13, 2009
Dr Pepper launches its Vida23 Hispanic-focused program on Friday with Club23, ...
- Tropicana Juices Women's Communities
Online Media Daily, Laurie Sullivan - Thursday, May 14, 2009
Tropicana officially unveiled "The Juice" community Thursday to promote Trop50, a n ...
- Dos Equis Launches Effort Around 'Academy'
Marketing Daily, Aaron Baar - Tuesday, May 12, 2009
Dos Equis will promote The Interesting Academy through a marketing campaign th ...
- The Kool-Aid Man Is Back And Soda Loses In TV Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 12, 2009
A new TV spot by Ogilvy & Mather shows the Kool-Aid M ...
- Just An Online Minute... The Year In Burgers: An Online Minute Retrospective
Just An Online Minute, Kelly Samardak - Tuesday, May 12, 2009
Do you remember your first birthday? I don't. Maybe it's like yo ...
- Milk Gets Rid of Snake Hair In New Campaign
Marketing Daily, - Monday, May 11, 2009
Stylist to the stars Robert Ramos has partnered with of the Californ ...
- Anheuser, Live Nation Re-Up Sponsorship
Marketing Daily, - Wednesday, May 6, 2009
Anheuser-Busch and Live Nation, the world's largest producer of live concerts, ha ...
- Shift In Starbucks Direction Reflected In Word Clouds
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
"Starbucks is an image company," Andrea James writes, "one in which wor ...
- Starbucks Fights Back With Major Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2009
Starbucks has launched an integrated marketing campaign to counter the coffee competiti ...
- Who Uses Whole Coffee Beans?
Marketing Daily, - Friday, May 1, 2009
Top 10 DMAs in which live adults who used whole coffee bea ...