Anheuser, Live Nation Re-Up Sponsorship

  • May 6, 2009
Anheuser-Busch and Live Nation, the world's largest producer of live concerts, have announced that they are extending their sponsorship relationship, in place since 2000, for an additional three years.

Under the renewal agreement, Bud Light will be the exclusive malt beverage sponsor at select Live Nation amphitheaters across the U.S.

Anheuser-Busch will also use the Live Nation events as a platform for two of its signature summer promotions: Budweiser's Ticket to Summer, which provides adult consumers with a chance to win tickets to marquee live music shows, and Bud Light Port Paradise, the brand's largest summer promotion.--Karlene Lukovitz

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