- Major Brands Using New RecycleBank Platform
Marketing Daily, Karlene Lukovitz - Monday, November 15, 2010
MillerCoors and Naked Juice are launching eco-educational initiatives through a new "Lea ...
- Nancy O'Dell Pick: Good Timing For Fla. OJ Effort
Marketing Daily, Karlene Lukovitz - Thursday, November 11, 2010
In a fortuitous development for citrus growers, the Florida Department of Citr ...
- Honest Tea Grows Branches, Brews The Leaves
Marketing Daily, Karl Greenberg - Thursday, November 11, 2010
CEO Seth Goldman says the company still eschews advertising, preferring the ki ...
- Up For Bid: Meister Brau, Braniff, Handi-Wrap, Dozen More
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 10, 2010
I've always found estate sales to be gloomy. Boxes of books wi ...
- Whole Foods Offers First Twitter Tasting
Marketing Daily, - Tuesday, November 9, 2010
The Austin, Tex.-based chain says its wine buyers will offer "tasting not ...
- Shopper Marketing Grows Faster Than Digital, Social
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
It may not be as sexy as social media, Internet advertising, ...
- Four Loko Parent Vows To Challenge Michigan Ban
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
Michigan's Liquor Control Commission announced yesterday that it is banning 55 alcohol ...
- Pepsi Exec Dishes On Pepsi Refresh, Future Plans
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
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- Transparency Issues Among Top '11 CPG Trends
Marketing Daily, Karlene Lukovitz - Thursday, November 4, 2010
Mintel defines one of its 12 key CPG trends in terms ...
- Dr Pepper Launches Online Football Game
Marketing Daily, - Thursday, November 4, 2010
Timed to sync with the college football season, the game pits ...
- How Busch Lost Control Of Its Iconic American Brewery
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
Ah, to be an Anheuser-Busch executive in those halcyon days when t ...
- United Airlines Offers New Signature Cocktail
Marketing Daily, - Wednesday, November 3, 2010
The cocktail, developed by United flight attendant Tita Martin, is a m ...
- The Big Question: Is Pepsi Refresh Project Boosting Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 2, 2010
Natalie Zmuda writes that awareness of the Pepsi Refresh Project is enviabl ...
- How Four Loko Sanitized Its Soc. Media
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 2, 2010
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- SuperFruit Juices Sales Jump 30% On Buy-One-Get-One-Free
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 2, 2010
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- Coca-Cola Looks For Another Billion-Dollar Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, October 29, 2010
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- Industry To Implement Own Package Label System
Marketing Daily, Karlene Lukovitz - Thursday, October 28, 2010
Kellogg CEO David Mackay described the initiative as "a landmark step forwa ...
- Blogger Widget Helps P&G Clean Water Initiative
Marketing Daily, Karlene Lukovitz - Wednesday, October 27, 2010
Procter & Gamble is asking bloggers to use their power as agen ...
- Coke Goes For Another Hit Music Single
Marketing Daily, Karlene Lukovitz - Tuesday, October 26, 2010
The holiday campaign -- an extension of the brand's "Open Happiness" marketi ...
- Diabetes Rates Will Skyrocket Without Heathier Diets, Exercise
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
Experts are projecting a rise in diabetes cases that is even high ...
- Many Are Vague On 'Sustainable' Claim Specifics
Marketing Daily, Karlene Lukovitz - Friday, October 22, 2010
In shaping their sustainability claims, marketers should take these demographic variations in ...
- 'Alco-Speed' Drinks Thriving But Regulation May Be On Its Way
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Anheuser-Busch and MillerCoors both got out of the business of combining alcoh ...
- Coca-Cola CEO Credits Brand Loyalty As Sales Rise
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Coca-Cola CEO Muhter Kent says the company's 5% gain in volume sal ...
- McDonald's Profit Rises 10% As Customers Snap Up Smoothies
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
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- Odwalla Moving To 100% Plant-based Bottles
Marketing Daily, - Wednesday, October 20, 2010
Other sustainability initiatives from Coca-Cola Company-owned Odwalla include a Plant A Tr ...
- Busch Light Rolling Out Cold-Activated Bottles
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
E.J. Schultz reports that Anheuser-Busch is rolling out Busch Light bottles wi ...
- Stoli Ads Star Twitter's Co-Founder
Marketing Daily, Karlene Lukovitz - Tuesday, October 19, 2010
Biz Stone said he agreed to be featured because he viewed t ...
- Corona Light Aims To Be 'Most Liked'
Marketing Daily, Karlene Lukovitz - Wednesday, October 13, 2010
The efforts to woo active young adults to sign on as fa ...
- Lawsuit Stops Red Bull's Space-Dive Event
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Red Bull is suspending a plan to sponsor a 20-mile-plus leap fr ...
- NYC's Anti-Soda Ads Hit Right In The Gut
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
A video produced for the New York City Health Department makes t ...