- Tetley Running Nook, Gift Card Giveaways
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Tetley Tea is running a 25-day contest (Oct. 15 - Nov. ...
- Bottled Water Sales Perking Up
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Bottled water sales are starting to show signs of rebound, driven large ...
- Pepsi Takes Aim At Yogurt Market
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
PepsiCo Inc. is finalizing a joint venture with German dairy company Th ...
- 'Men-Only' Dr Pepper Ten Ad Pulls Mixed Results
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
When you run a campaign specifically declaring that a new product ...
- BzzAgent Marketing Boxed Wine
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
Black Box, a maker of wine that is sold in boxes inste ...
- FTC: Limit Food Marketing Guidelines To Kids Under 12
Marketing Daily, Karlene Lukovitz - Tuesday, October 11, 2011
In a Congressional hearing Oct. 12, David Vladeck, director of the FTC ...
- Tools, Soda, Insurance Look To Emerging Markets
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Executives from Pepsi, Black & Decker, and Travelers held forth about marketi ...
- Welch's Simplifies Its Benefits Messaging
Marketing Daily, Karlene Lukovitz - Monday, October 10, 2011
Honing the appeal for the larger universe of typical moms required evolutio ...
- Kids' Marketing Guidelines Advocates Fight Back
Marketing Daily, Karlene Lukovitz - Wednesday, October 5, 2011
Advocates of the voluntary guidelines for marketing food proposed by a feder ...
- FTC: Four Loko Must Change Packaging
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The Federal Trade Commission charged the maker of an alcoholic, carbonated ma ...
- Jackie Chan Stages Interventions for V8
Marketing Daily, Karlene Lukovitz - Tuesday, October 4, 2011
Campbell Soup Company's V8 brand has recruited martial arts master/actor/cultural icon Jack ...
- Organic CEOs Engage In Video Duel
Marketing Daily, Tanya Gazdik - Monday, April 4, 2011
The dueling videos came about because Stonyfield Farm CEO Gary Hirshberg a ...
- Q&A: Mildenhall On Coke's 'Liquid' Marketing
Marketing Daily, Mark Walsh - Wednesday, October 5, 2011
Jonathan Mildenhall vice president, global advertising strategy and content excellence at Coca-Co ...
- Coke's Mildenhall Explains 'Liquid' Marketing
Online Media Daily, Mark Walsh - Tuesday, October 4, 2011
The Coca-Cola Company has been focused on reinventing the marketing of i ...
- Mike's Hard Lemonade 'Zombifies' Customers
Marketing Daily, Tanya Gazdik - Friday, September 30, 2011
The "Keep the Party Screaming" campaign -- conceived and created by AgencyNe ...
- Ocean Spray Cranberry Bog Hits Big Apple
Marketing Daily, - Friday, September 30, 2011
Ocean Spray is launching a pop-up restaurant inside a cranberry bog ...
- 'Got Milk?' Goes Peanuts For Halloween
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
A seasonal "Got Milk?" campaign from the national Milk Processors Education Progr ...
- Dance To It: Coke Searches For Campaign Star
MediaDailyNews, David Goetzl - Thursday, September 29, 2011
Coke is set to make an amateur dancer the star of ...
- Eight O'Clock Coffee In Facebook Promo Today
Marketing Daily, - Thursday, September 29, 2011
To encourage the brew-it-yourself movement, Eight O¹Clock Coffee is celebrating National Coff ...
- Coca-Cola, UN Team On Women's Empowerment
Marketing Daily, - Wednesday, September 28, 2011
The Coca-Cola Company is partnering on a global basis with United Nations ...
- Coke And Pepsi Battle It Out On Plastic Content
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 28, 2011
Now it's about the bottles as Coca-Cola and PepsiCo battle it o ...
- Smell The Coffee: OMD Wins $200M Sara Lee
MediaDailyNews, Steve McClellan - Monday, September 26, 2011
Sara Lee has appointed OMD to handle its estimated $200 million med ...
- Milk Marketing Board Doesn't Take To New Health-Focused Billboards
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 26, 2011
Physicians Committee for Responsible Medicine is striking at the core of t ...
- Jagermeister Hires U.S. Agency
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Jägermeister is hiring its first U.S.-market advertising agency in 25 or mo ...
- Is Tragedy Really The Right Place To Build Brand Equity?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Ads in the sky, ads in public restrooms, on peoples' skin, a ...
- Foster's Says 'Yes'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Australian beer giant Foster's has accepted an improved takeover worth Aus$9.9 billi ...
- Pepsi Re-Rolls Out The Big Guns In 'X Factor' Debut Spots
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 22, 2011
You weren't in a time warp, Bruce Horovitz assures us in ...
- Responsible Marketing: Alcohol Brands Issued Social-Media Guidelines
Online Media Daily, Gavin O'Malley - Wednesday, September 21, 2011
Alcohol brands are welcomed to participate in social media marketing, but ...
- PepsiCo Helps Grow Chick Peas In Ethiopia
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
PepsiCo will announce a new venture today aimed at increasing its acce ...
- Foster's Group Agrees To SABMiller Takeover
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
SABMiller has agreed a deal to buy Foster's Group for AUD5.1 p ...